Brightcove Audience Makes Video the New Foundation of Modern Marketing
July 29 2015 - 9:00AM
Business Wire
Oracle Eloqua and Marketo integration captures
leads and converts video engagement data into contact tracking,
lead scoring, and customer segmentation
Brightcove Inc. (NASDAQ: BCOV), the leading provider of cloud
services for video, today announced general availability of
Brightcove Audience, a new feature in the Brightcove Video
Marketing Suite (VMS) that connects video analytics directly into
Oracle Eloqua and Marketo marketing automation platforms, captures
leads, and translates video engagement data into contact tracking,
lead scoring, and customer segmentation. This feature allows
marketers to achieve better results by turning their video content
into highly-effective lead capture assets. The Brightcove
integration is certified by Oracle and is available in Oracle Cloud
Marketplace. Marketo customers can access the Brightcove
integration in Marketo LaunchPoint.
Quantifying the Impact of Video in Modern Marketing
Brightcove Audience enables marketers to directly incorporate
video analytics into their marketing automation platform to
quantify and measure the impact of video as they would with any
other marketing asset. In just three clicks, Audience allows
marketers to log into their Oracle Eloqua or Marketo account
directly from within the Brightcove Video Marketing Suite, track
video engagement data from Brightcove players, and begin sending
data to their marketing automation platform.
Benefits for marketers include:
- Lead capture in the video player
- Brightcove Audience gives marketers the ability to configure and
add lead forms into the video player to capture lead information
before, during or after the viewing session. This feature turns the
most engaging piece of marketing content into a highly-effective
lead generation asset.
- Track engagement from any video
player location - Audience includes the critical ability to
capture leads and track video engagement data from any location
where a Brightcove player is embedded, whether on a company
website, marketing landing pages, or third-party sites.
- Insight on audience engagement with
data and analytics - Audience associates video engagement data,
such as name of video, percent watched, and who watched it, with a
specific contact record and sends it to Oracle Eloqua or Marketo to
inform lead scoring, segmentation, nurturing, and sales and
marketing follow-up. Unlike simply tracking the download of a PDF
or whitepaper, tracking video engagement reveals how much of the
content a contact consumed.
- Integration with Gallery for page
level insight - When used with Gallery, Brightcove’s video
portal publishing tool, Audience enables marketers to track page
level analytics to understand how individual contacts interact with
all video content throughout the customer journey. This information
also connects with marketing automation platforms to provide a
broad view of the customer interaction and complements data from
specific videos.
About Brightcove Video Marketing Suite
Brightcove Video Marketing Suite (VMS) offers the most
comprehensive solution for organizations to publish and distribute
video for brand awareness, lead generation and conversion, internal
communications, live events, human resources, and training. VMS
includes Video Cloud for content ingest, playback, media
management, publishing, and analytics, Gallery for fast and easy
publishing of video portals, and Audience for lead tracking and
scoring. All VMS customers have access to Audience. Customers who
do not have VMS can upgrade their accounts to gain access to
Audience.
Supporting quotes:
“Marketers know that video is the future of digital marketing,
but they have not had a solution to quantify video’s contribution
to marketing and sales. Brightcove Audience solves that problem by
measuring video engagement and collecting that data in a marketing
automation platform like any other marketing asset. Using Audience,
marketers can now see the specific data in Eloqua or Marketo that
confirms what they already intuit - that video is the most
effective and compelling medium to attract, engage, and convert
audiences.” - Linda Crowe, Vice President, Digital Marketing,
Brightcove
"Our video strategy has grown each year we’ve been a Brightcove
customer – and using Audience, we can now quantify and measure
video’s impact. What stands out about Audience is how easy it is to
use. We gate our product demo video so that once 20% of the video
is viewed, the customer is presented with a lead form embedded in
the video, which then flows to Marketo. If someone watches to that
point, we know they have a good level of interest. Additionally, we
value that from a customer’s perspective, the embedded lead form
looks clean and professional, and from a marketer’s perspective, we
believe the seamless experience will increase our results.” - Jerry
Trudell, Manager, Demand Generation, Hyland, creator of OnBase
Supporting resources:
- Brightcove Video Marketing Suite
- Oracle Cloud Marketplace
- Marketo LaunchPoint
- Brightcove Video Cloud
- Brightcove for Digital Marketing
Brightcove on social media:
- Twitter
- Facebook
- LinkedIn
- Brightcove Blog
About Brightcove
Brightcove Inc. (NASDAQ:BCOV) is the leading global provider of
powerful cloud solutions for delivering and monetizing video across
connected devices. The company offers a full suite of products and
services that reduce the cost and complexity associated with
publishing, distributing, measuring and monetizing video across
devices. Brightcove has more than 5,000 customers in over 70
countries that rely on the company’s cloud solutions to
successfully publish high-quality video experiences to audiences
everywhere. To learn more, visit www.brightcove.com.
This press release may include forward-looking statements
regarding anticipated objectives, growth and/or expected product
and service developments or enhancements. Such forward-looking
statements may be identified by the use of the following words
(among others): "believes," "expects," "may," "will," "plan,"
"should" or "anticipates," or comparable words and their negatives.
These forward-looking statements are not guarantees but are subject
to risks and uncertainties that could cause actual results to
differ materially from the expectations contained in these
statements. For a discussion of such risks and uncertainties, see
"Risk Factors" in the Company's filings with the Securities and
Exchange Commission, including its most recent annual report on
Form 10-K. Brightcove assumes no obligation to update any
forward-looking statements contained in this press release in the
event of changing circumstances or otherwise, and such statements
are current only as of the date they are made.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20150729005909/en/
North America:Waggener Edstrom for BrightcoveVanessa Royle,
415-547-7059vroyle@waggeneredstrom.comorEurope:Waggener Edstrom for
BrightcoveLaura Gillen, +44 20 7632
3912lgillen@waggeneredstrom.com
Brightcove (NASDAQ:BCOV)
Historical Stock Chart
From Jun 2024 to Jul 2024
Brightcove (NASDAQ:BCOV)
Historical Stock Chart
From Jul 2023 to Jul 2024