Yahoo!7 Partners with Brightcove to Drive Online Video Consumption and Monetization in Australia
July 22 2013 - 7:00PM
Business Wire
Brightcove Inc. (NASDAQ: BCOV), a leading global provider of
cloud content services, today announced that Yahoo!7, one of the
most comprehensive and engaging online destinations for Australian
consumers and advertisers, has teamed with Brightcove to deliver a
technology platform for online video consumption and monetization
in Australia.
Through the partnership, Brightcove Video Cloud enables Yahoo!7
to deliver high-quality catch-up TV, including long and short-form
content, to viewers throughout Australia across desktops,
smartphones and tablets. The video experience is now live on the
Yahoo!7 network.
Grant Howie, Head of Network Products, Yahoo!7 said: “Yahoo!7 is
visited by approximately eight million Australians every month on
desktop and a rapidly expanding mobile audience of approximately
five million Australians. This video partnership with Brightcove
allows us to connect users to the premium content and experiences
they want in an engaging way that will drive a daily habit
encouraging users to return to the network,” he said.
With Brightcove Video Cloud, Yahoo!7 has access to the most
comprehensive and advanced features for publishing and distributing
video content to audiences on every screen. The Video Cloud Smart
Player enables Yahoo!7 to ensure that content is accessible across
both HTML5 and Flash-based devices and operating systems without
having to sacrifice the stability and consistency required for
reliable advertising and analytics.
Yahoo!7 will also take advantage of Video Cloud’s studio-grade
multi-platform DRM capabilities to deliver premium video content
across devices while preventing unauthorized access and
distribution.
“Broadcasters and publishers throughout the Asia-Pacific region
are racing to address the multi-screen digital opportunity, and we
are thrilled to help Yahoo!7 take advantage of this fast-growing
market,” said Mark Blair, vice president for media solutions,
Asia-Pacific at Brightcove. “Video Cloud’s rich out-of-the-box
advertising integration capabilities and studio-grade DRM support
will be crucial in helping Yahoo!7 move the online video experience
forward in Australia.”
Yahoo!7 joins several other major media businesses in the
Asia-Pacific region that rely on Brightcove technology for digital
distribution, including TVNZ, Nine Entertainment Co, NineMSN, Sony
Entertainment, Foxtel, ABS-CBN, DMG Radio and Maori Television.
About Brightcove
Brightcove Inc. (NASDAQ: BCOV), a leading global provider of
cloud content services, offers a family of products used to publish
and distribute the world’s professional digital media. The
company’s products include Video Cloud, the market-leading online
video platform and Zencoder, a leading cloud-based media processing
service and HTML5 video player technology provider. Brightcove has
more than 6,300 customers in over 60 countries that rely on
Brightcove cloud content services to build and operate media
experiences across PCs, smartphones, tablets and connected TVs. For
more information, visit http://www.brightcove.com.
This press release may include forward-looking statements
regarding anticipated objectives, growth and/or expected product
and service developments or enhancements. Such forward-looking
statements may be identified by the use of the following words
(among others): "believes," "expects," "may," "will," "plan,"
"should" or "anticipates," or comparable words and their negatives.
These forward-looking statements are not guarantees but are subject
to risks and uncertainties that could cause actual results to
differ materially from the expectations contained in these
statements. For a discussion of such risks and uncertainties, see
"Risk Factors" in the Company's filings with the Securities and
Exchange Commission, including its most recent annual report on
Form 10-K. Brightcove assumes no obligation to update any
forward-looking statements contained in this press release in the
event of changing circumstances or otherwise, and such statements
are current only as of the date they are made.
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