Brightcove Launches Video Cloud Live for Easy Setup, Management and Monetization of Live Video Events
May 14 2013 - 10:00AM
Business Wire
Brightcove Inc. (NASDAQ: BCOV), a leading global provider of
cloud content services, today announced Brightcove Video Cloud
Live, a multi-bitrate live streaming module for the Video Cloud
Studio that allows marketers and media companies to deliver
high-quality, live video events across desktops, smartphones,
tablets, and connected TVs. Within a familiar Video Cloud workflow,
customers will be able to manage the entire lifecycle of a live
video event, access real-time analytics, monetize live content with
advertising, and seamlessly create video on demand assets from live
events.
“Consumers are increasingly accessing live event coverage,
providing new opportunities for publishers to drive revenues and
increase viewer engagement,” said Ashraf AlKarmi, vice president of
product management at Brightcove. “Live events have historically
been difficult to manage and expensive to deliver. With Video Cloud
Live, we are removing that complexity and high cost and enabling
customers of all levels and technical expertise to deliver
impactful live video events in an easy-to-use dashboard within the
Video Cloud environment.”
Today, live video is mainstream and content publishers must keep
pace with consumer demand for immediate access to streaming
content. In fact, according to a recent multi-national consumer
survey from Accenture1, 29 percent of tablet owners watch live
video content via their tablet devices. The survey also found that
53 percent of connected TV owners stream live content, while 21
percent enjoy live events on their mobile device or smartphone.
Video Cloud Live offers a comprehensive solution to help content
owners of all sizes take advantage of this fast-growing live video
opportunity and provides all of the functionality necessary to
quickly and easily operate live video events, from setup to
completion:
- Through an intuitive dashboard,
publishers can use custom players created in the Video Cloud
Publishing Module to monetize their live content with pre-roll
advertising, sponsorship bumpers and watermarks.
- Users can customize multiple bitrate
renditions or use pre-configured SD/HD rendition sets to optimize
playback for any viewer screen size or network conditions.
- Users can take advantage of real-time
performance analytics to measure the success of their live content
in real time through viewer count. Additionally, real-time
monitoring on each rendition gives customers confidence about the
status of the end user experience.
- Video Cloud Live leverages the
Brightcove Zencoder Live Transcoding service to convert a single
uplink stream from any software-based encoder into adaptive bitrate
RTMP and HLS streams for Web and mobile playback, making it easy to
reach audiences on every screen. This allows content owners to
scale live encoding resources and produce adaptive bitrate streams
without significant investments in specialized on-premise hardware
and bandwidth provisioning.
- Video Cloud Live also automatically
saves each live event to the Video Cloud Media Module for on-demand
playback.
Video Cloud customers across a variety of industries will
benefit from Brightcove’s expanded live streaming solution,
including Joyce Meyer Ministries.
“Live video streaming has become an integral component of our
content delivery strategy,” said Nathan Veer, digital media
producer at Joyce Meyer Ministries. “With Video Cloud Live, we have
been able to reach our audiences on the browser and device of their
choosing. Most significantly, I’m thrilled with how quickly and
easily Video Cloud Live allows us to transform our live stream
events into assets for our on-demand library. And, the real-time
analytics allow us to understand the reach of our live content and
helps us to determine best practices for future events.”
Pricing and Availability
Video Cloud Live is available in beta to Video Cloud Pro and
Enterprise customers. Pricing is customizable and based on event
hours and required number of SD/HD outputs. For further pricing
information and to sign up for the beta program, visit
brightcove.com/forms/video-cloud-live-module.
About Brightcove
Brightcove Inc. (NASDAQ: BCOV), a leading global provider of
cloud content services, offers a family of products used to publish
and distribute the world’s professional digital media. The
company’s products include Video Cloud, the market-leading online
video platform and Zencoder, a leading cloud-based media processing
service and HTML5 video player technology provider. Brightcove has
more than 6,300 customers in over 60 countries that rely on
Brightcove cloud content services to build and operate media
experiences across PCs, smartphones, tablets and connected TVs. For
more information, visit http://www.brightcove.com.
This press release may include forward-looking statements
regarding anticipated objectives, growth and/or expected product
and service developments or enhancements. Such forward-looking
statements may be identified by the use of the following words
(among others): "believes," "expects," "may," "will," "plan,"
"should" or "anticipates," or comparable words and their negatives.
These forward-looking statements are not guarantees but are subject
to risks and uncertainties that could cause actual results to
differ materially from the expectations contained in these
statements. For a discussion of such risks and uncertainties, see
"Risk Factors" in the Company's filings with the Securities and
Exchange Commission, including its most recent annual report on
Form 10-K. Brightcove assumes no obligation to update any
forward-looking statements contained in this press release in the
event of changing circumstances or otherwise, and such statements
are current only as of the date they are made.
1 Accenture-Video-Over-Internet Consumer Survey 2013
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