Longtime partners Avid® (Nasdaq: AVID) and Dolby Laboratories
(NYSE: DLB) are breaking new ground for DIY music distribution by
providing independent artists, producers and record labels the
ability to easily self-distribute their music in Dolby Atmos® to
streaming services Amazon Music and TIDAL1. With Dolby Atmos Music
and AvidPlay, music creators can now bring next-level immersive
listening experiences to their fans, deliver unlimited singles and
albums annually and grow their fanbase while keeping 100 percent of
their rights and earnings.
To get started, artists and labels can subscribe to an AvidPlay
distribution plan that matches their needs through the free
AvidLink app for mobile or desktop, and then intuitively upload
their completed Dolby Atmos Music tracks and artwork. Subscribers
can also create songs and albums using any compatible Dolby Atmos
enabled digital audio workstation (DAW), including Avid Pro Tools,
and then upload their music to the AvidPlay dashboard to manage
their tracks and albums and see how much money they’re earning from
each song.
“Dolby Atmos has changed how we think about music and it allows
us to create things that were previously not possible. It’s unlike
anything you’ve ever heard,” said Arno Kammermeier, co-founder of
the Berlin-based electronic duo Booka Shade. “And most importantly,
with AvidPlay, we can now share this elevated experience with our
fans. It’s mind-blowing and the ultimate way to experience our
music.”
For independent labels, AvidPlay opens up a whole new
opportunity to support artists interested in creating new music or
reimagining existing stereo tracks in Dolby Atmos. Combined with
Dolby’s proven and mature set of Dolby Atmos creative tools already
in market, artist and labels can quickly get up and running so that
they can start creating and sharing music in Dolby Atmos with their
fans.
“Dolby Atmos has changed my life. As a producer, I am often told
I need to take things out of my mixes and there is just not enough
space for all the sounds and ideas to come through. When I got
introduced to Dolby Atmos, I was finally able to create the music I
always heard in my head," said Leah Chisholm, producer, pianist,
and DJ known as LP Giobbi and co-owner of the record label Animal
Talk Collective, which she co-founded with SOFI TUKKER. “AvidPlay
has allowed me to bring my music to the world as an artist and
label owner. I am very grateful to have the opportunity to release
my music, and the music I believe in, in an immersive and
heightened experience.”
Dolby Atmos Music is an immersive audio technology that is
redefining how music is created and experienced. It allows people
to connect with music in a whole new way, pulling them into the
track and revealing what was lost with stereo recordings. Listeners
can discover hidden details and subtleties with unparalleled
clarity. Whether it’s a complex harmony of instruments placed
around a listener, a legendary guitar solo that fills a room, a
massive bass drop that washes over the audience, or the subtle
breath a singer takes between lyrics, Dolby Atmos gives music more
space and the freedom to unleash every detail and emotion as the
artist intended.
“With a majority of today’s new music created using Avid tools,
enabling any artist or label to now distribute Dolby Atmos Music is
a game-changer and highlights Avid’s continued commitment to
providing an end-to-end music production solution from recording to
mixing to distribution,” said Rob D’Amico, Director of Product
Marketing, Audio Solutions at Avid. “Avid and Dolby are helping
artists transport their fans to new and exciting immersive
listening experiences, while giving them the ability to easily
expand their creativity, distribute their music and, most
importantly, get paid for the content they produce.”
“Dolby Atmos Music unlocks a new level of creative expression
that allows listeners to connect with their favorite songs and
albums on a deeper, more immersive level,” said Christine Thomas,
Senior Director of Music Partnerships, Dolby Laboratories. “Through
AvidPlay, any artist and label outside the major label system,
regardless if they are a Multi-Platinum GRAMMY Award-winning
performer or emerging singer-songwriter, can share their music in
Dolby Atmos with the world.”
AvidPlay is a DIY music distribution service designed to assist
artists and labels in expanding their opportunities and getting
discovered—while keeping 100% of their rights and earnings. Artists
select the single or albums they’d like to release, and AvidPlay
takes care of the rest—from distributing music to over 150 major
outlets like Spotify, Apple Music, Amazon Music, and TIDAL,
including automatic distribution to streaming outlets added in the
future. The Avid Link app, which has more than 775,000 users,
enables community members to expand their creative possibilities by
connecting with other artists, producers, mixers, composers,
editors, videographers, and moviemakers, letting them grow their
network, collaborate and gain valuable exposure.
About AvidAvid delivers the most open and
efficient media platform, connecting content creation with
collaboration, asset protection, distribution, and consumption.
Avid’s preeminent customer community uses Avid’s comprehensive
tools and workflow solutions to create, distribute and monetize the
most watched, loved and listened to media in the world—from
prestigious and award-winning feature films to popular television
shows, news programs and televised sporting events, and celebrated
music recordings and live concerts. With the most flexible
deployment and pricing options, Avid’s industry-leading solutions
include Media Composer®, Pro Tools®, Avid NEXIS®, MediaCentral®,
iNEWS®, AirSpeed®, Sibelius®, Avid VENUE™, FastServe®, and
Maestro™. For more information about Avid solutions and services,
visit www.avid.com, connect with Avid
on Facebook, Instagram,
Twitter, YouTube, LinkedIn, or subscribe to Avid
Blogs.
About Dolby LaboratoriesDolby
Laboratories (NYSE: DLB) is based in San Francisco with offices in
over 20 countries around the globe. Dolby transforms the science of
sight and sound into spectacular experiences. Through innovative
research and engineering, we create breakthrough experiences for
billions of people worldwide through a collaborative ecosystem
spanning artists, businesses, and consumers. The experiences people
have – with Dolby Cinema, Dolby Vision, Dolby Atmos, Dolby Audio,
and Dolby Voice – revolutionize entertainment and communications at
the cinema, on the go, in the home, and at work.
© 2020 Avid Technology, Inc. All rights reserved. Avid, the Avid
logo, Avid NEXIS, FastServe, AirSpeed, iNEWS, Maestro,
MediaCentral, Media Composer, Media Composer | First™, Media
Composer | Ultimate™, Pro Tools, Avid VENUE, and Sibelius are
trademarks or registered trademarks of Avid Technology, Inc. or its
subsidiaries in the United States and/or other countries. All other
trademarks are the property of their respective owners. Product
features, specifications, system requirements and availability are
subject to change without notice.
Dolby, Dolby Atmos, Dolby Audio, Dolby Cinema, Dolby Vision,
Dolby Voice, and the double-D symbol are among the registered and
unregistered trademarks of Dolby Laboratories, Inc. in the United
States and/or other countries. Other trademarks remain the property
of their respective owners. DLB-G
PR Contacts:
AvidDave Smith978.502.9607david.smith@avid.com
DolbyCairon Armstrong530.305.2852Cairon.armstrong@dolby.com
1 To experience Dolby Atmos Music on Amazon Music, an Amazon
Music HD subscription is required. To experience Dolby Atmos Music
on TIDAL, a HiFi membership is required.
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