SUWANEE, Ga., Aug. 5, 2014
/PRNewswire/ -- ARRIS Group, Inc. (NASDAQ: ARRS) is showcasing
an expanded range of video delivery solutions at ABTA Expo &
Conference 2014 to address the growth in consumer demand for
personalized entertainment. These solutions enable Latin American
providers to take the lead in monetizing, optimizing, and growing
their content delivery pipeline and anticipate tomorrow's video
services.
Latin American consumers exhibit marked demand for personalized
access to all forms of entertainment, specifically binge-viewing,
time-shifting, and multiscreening. This trend is validated by
ARRIS's 2014 Consumer Entertainment Index (CEI), which surveyed
viewing habits in 19 markets, including Argentina, Brazil, Chile
and Mexico.
- 95% watch broadcast TV each week, with 80% watching at least
1-5 hours
- 87% binge watch content, with one in four 25-34 year olds doing
so at least once a day
- 59% download or record TV programs to skip the ads, but 28%
used second screen devices to purchase products related to the
program they were watching
Broadly, this paints a picture of a quickly changing media
consumption landscape with tremendous implications for Latin
American service providers. ARRIS's solutions at ABTA focus on
addressing these trends in consumer behavior not only by enabling
related services, but by leveraging opportunities to monetize these
trends and keep providers ahead of the curve.
"The data shows that Latin
America is part of a huge global trend of consumers
embracing personalized and distributed entertainment," said
German Iaryczower, senior vice
president of sales, Caribbean and
Latin America, ARRIS. "This poses
a unique challenge to local providers to keep pace with demand, but
it also highlights several new opportunities for monetization.
We're sharing our expanded portfolio of video solutions at ABTA to
give providers glimpse at the resources that we offer for driving
growth and marketshare well into the future."
Solutions for Delivering Tomorrow's Content
ARRIS solutions facilitate the industry's shift to IT while
optimizing existing bandwidth, allowing service providers to scale
to new multiscreen applications, while limiting CAPEX and OPEX.
ARRIS is demonstrating the following solutions at ABTA:
ARRIS E6000™ Converged Edge Router (CER) – a
revolutionary CCAP-capable platform. The E6000 Converged Edge
Router delivers new levels of density and cost-effectiveness in a
robust integrated architecture. All elements have a fully redundant
design with no single point of failure, hitless fail-over of all
active CCAP components, and hot-swapping of cards for 99.999%
availability.
ServAssure™ WiFi Solutions – allows technicians to
configure, validate and troubleshoot Wi-Fi networks, ensuring
installations are done correctly, improving customer experience and
reducing the possibility of churn, directly impacting operational
expenses and ultimately service provider profitability.
Cross-Platform Ad Insertion- helping to more effectively
connect advertisers and marketers to TV and online viewers through
the delivery of targeted ads and regionalized
programming.
OmniStar® GX2 Optical Broadband Transmission Platform –
one of the most widely-deployed optical platforms, the GX2 provides
superior modular density while giving operators the ability to
offer more revenue-generating services with superior 1310 nm and
1550 nm full spectrum multiwavelength solutions.
CHP Max Headend Optics Platform – one of the densest,
most flexible, cost effective optical headend platforms on the
market; supporting HFC, RFoG and EPON architectures for residential
subscribers, business services, Cell Tower Backhaul/Metro E
deployments, and long link applications.
Opti Max OM2741 – the
newest addition to the Opti Max family of nodes, the OM2741
provides cable operators with a compact, fiber deep solution to
manage network growth. The node features integrated segmentation
switches that allow future segmentation without any additional
parts or expense.
Cable Modem Gateways – ARRIS's leading portfolio of cable
modem gateways are the consumer-facing component of today's content
delivery pipeline. This new hub of the connected home is changing
the model for content distribution and device management, with the
wireless performance to deliver tomorrow's services and content to
connected devices throughout the home, quickly and
reliably.
ARRIS Speakers@ ABTA 2014
Several ARRIS subject matter experts will share insights on
service and market trends from their work with the world's leading
service providers. Presentations include:
- Dr. Ayham Al
Banna, Systems Architect, CTO's Office, will present
"Network Migration in the DOCSIS 3.1 ERA;"
- Carlos
Cunha, ARRIS Staff Solutions Architect, will present
"Cross Media (Retargeting) Advertising Revenue Potential;"
- Gary
Cunha, Sr. Director, Product Lifecycle Management,
Assurance Team, will speak on "Wi-Fi Connection Uptime &
Customer Service;"
- Peter
Grimes, Director of Marketing, Caribbean and Latin
America, will share ARRIS CEI 2014 Revelations; and
- Mauricio Janisset, Staff Solutions
Architect will present on "DOCSIS 3.1 CCAP Migration in
Brazil"
Visit us at ABTA to learn more about our products and solutions:
Section Aisle D, Booth #D10
About ARRIS
ARRIS is a global innovator in IP, video
and broadband technology. We have continually worked with our
customers to transform the experience of entertainment and
communications for millions of people across the world. The
people of ARRIS are dedicated to the success of our customers,
bringing a passion for invention that has fueled our 60-year
history: We created digital TV, delivered the first wireless
broadband gateway and are pioneering the standards and
pathways for tomorrow's personalized, Ultra HD, multiscreen, and
cloud services. We are dedicated to meeting today's challenges and
preparing for the tasks the future holds. Collaborating with
our customers, ARRIS will continue to solve the most pressing
challenges of 21st century communications. Together, we are
inventing the future. For more
information: www.arrisi.com.
For the latest ARRIS news:
- Check out our Blog: ARRIS EVERYWHERE
- Follow us on Twitter @ARRIS EVERYWHERE
ARRIS and the ARRIS Logo are trademarks or registered trademarks
of ARRIS Enterprises, Inc. All other trademarks are the
property of their respective owners. © ARRIS Enterprises, Inc.
2014. All rights reserved.
SOURCE ARRIS Group, Inc.