ARRIS Completes Testing of Digital Ad Splicing with Industry Leading Ad System Vendors
February 26 2010 - 10:30AM
PR Newswire (US)
SUWANEE, Ga., Feb. 26 /PRNewswire-FirstCall/ -- ARRIS announced
today that it has successfully completed interoperability testing
for the EGT VIPr(TM) Ad Splicing solution with its
ConvergeMedia(TM) SkyVision digital advertising system, as well as
with other industry leading ad system suppliers. These
interoperability tests validate that the EGT VIPr Ad Splicer
supports cable operator dynamic ad insertion in full compliance
with the SCTE 30 and 35 specifications. In addition to Ad Splicing
capabilities, the EGT VIPr can rate-shape the video traffic while
maintaining the highest video quality through a unique,
patent-pending, encoding capability called 'Intelligent Recode'.
This feature provides full program decode and re-encode, closed
loop Statistical Multiplexing, SD and HD programming. Current
rate-shapers typically have limitations on the amount of bit rate
reduction before causing video degradation. The EGT VIPr does not
suffer from such high bit-rate video limitations. It can routinely
process high bit-rate video while preserving the best possible
video quality for both the program content and the actual ads being
spliced. Intelligent Recode appeals to advertisers and operators
because it ensures maintenance of high video quality as programming
transitions between advertisements and programming content. To
accomplish this, the VIPr products perform full decoding and
re-coding of video content with adaptive video parameter re-use
onboard in a single device - thereby eliminating operators' need
for an additional rate-shaping unit. Combining rate shaping
features with ad splice capabilities makes the EGT VIPr a unique
multi-function solution for operators wishing to maintain high
quality video, reduce operational and capital expenses and offer
new advertising based revenue services. "Integrating the EGT VIPr
Ad Splicer with market-leading Ad Systems introduces a new class of
ad splicing capabilities to cable operators. The EGT VIPr
ad-splicing feature ups the ante over previous generations of ad
splicing technologies currently on the market," said Bill Hogan,
ARRIS VP, Digital Video Systems Product Management. "The ARRIS
Intelligent Recode feature can provide noticeably superior video
quality during ad transitions, which is a significant benefit for
cable operators, advertisers and viewers at home. Combining these
solutions into a single product gives our customers the confidence
they need for splicing and encoding in an integrated, reliable and
scalable solution set." The EGT VIPr Ad Splicer and Encode system
is part of a family of encoding solutions from ARRIS that include
the Encore, Quartet and HEMi. Please visit the ARRIS website or
contact your sales office for additional information and to test
drive the EGT VIPr product. About ARRIS ARRIS is a global
communications technology company specializing in the design,
engineering and supply of technology supporting quad-play broadband
services for residential and business customers around the world.
The company supplies broadband operators with the tools and
platforms they need to deliver carrier-grade telephony, network
video processing, whole home video, demand driven video,
next-generation advertising, network and workforce management
solutions, access and transport architectures and ultra high-speed
data services. Headquartered in Suwanee, Georgia, USA, ARRIS has
R&D centers in Suwanee; Beaverton, OR; Chicago, IL; Kirkland,
WA; State College, PA; Wallingford, CT; Waltham, MA; Cork, Ireland;
and Shenzhen, China, and operates support and sales offices
throughout the world. Information about ARRIS products and services
can be found at http://www.arrisi.com/. DATASOURCE: ARRIS CONTACT:
Alex Swan, ARRIS Media Relations,
+1-678-473-8327,alex.swan@arrisi.com Web Site:
http://www.arrisi.com/
Copyright
ARRIS International plc (NASDAQ:ARRS)
Historical Stock Chart
From Jun 2024 to Jul 2024
ARRIS International plc (NASDAQ:ARRS)
Historical Stock Chart
From Jul 2023 to Jul 2024