ARRIS Advanced Advertising Solution Drives Industry Open Interfaces & Multi-Vendor Interoperability
November 13 2008 - 10:30AM
PR Newswire (US)
Interoperability with Advertising Decision Service & Campaign
Managers Demonstrated SUWANEE, Ga., Nov. 13 /PRNewswire-FirstCall/
-- ARRIS (NASDAQ:ARRS), today announced that its Advanced
Advertising Manager (ADM) solution has successfully interconnected
with systems of several leading Advanced Advertising Decision
Service (ADS) and Campaign Manager providers at its labs in
Beaverton, OR. Similar multi-vendor interoperability demonstrations
have, and will continue to be, displayed at a number of industry
events and other venues. These results focus on real-world
applications and new revenue-generating capabilities in advanced
advertising insertion for cable MSOs, as defined by industry
standards SCTE 130, SCTE 118, DVS766 and ADI (1.1 & 2.0). "We
are very excited to announce our ability to interface with so many
of the industry's leading ADS providers," said ARRIS Director of On
Demand, Paul Delzio. "Building flexibility and openness into our
solution allows a much greater ease of deployment, and the ability
to drive more services, thereby increasing the revenue potential
for all stakeholders involved. Advertisers have demonstrated with
their wallets that they place increased value on messages that
reach their intended audience over more broad-based
implementations. We will continue to work with all stakeholders to
ensure increased awareness of these new advertising capabilities
throughout the marketplace." ARRIS has a long tradition of
supporting open interfaces and standards in the technologies it
develops, from VoIP to high speed data and now advanced advertising
and demand-driven video. The ability of multiple vendors to work
together lowers the cost of technology and speeds its
time-to-market. In its suite of testing laboratories around the
world, ARRIS solutions are tested for interoperability with
numerous other vendor components and solutions thereby assuring
customers of the most flexible and cost effective end-to-end
solutions available. ARRIS has one of the largest market shares in
Digital Program Insertion deployments and manages the advertising
insertion capabilities in the number one DMA in the world. About
ARRIS ARRIS is a global communications technology company
specializing in the design, engineering and supply of technology
supporting triple- and quad-play broadband services for residential
and business customers around the world. The company supplies
broadband operators with the tools and platforms they need to
deliver, reliable telephony, demand driven video, next-generation
advertising and high-speed data services. ARRIS products expand and
help grow network capacity with access and outside plant
construction equipment, reliably deliver voice, video and data
services and assure optimal service delivery for end customers.
Headquartered in Suwanee, Georgia, USA, ARRIS has R&D centers
in Atlanta, Chicago, Beaverton OR, Wallingford CT, State College
PA, Cork, Ireland and Shenzhen, China, and operates support and
sales offices throughout the world. Information about ARRIS
products and services can be found at http://www.arrisi.com/ .
DATASOURCE: ARRIS CONTACT: Alex Swan of ARRIS Media Relations,
+1-678-473-8327, Web site: http://www.arrisi.com/
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