Duncan/Channon to Create and Launch Fully Integrated Advertising Campaign for Ancestry.com
September 13 2011 - 9:15AM
Marketwired
Integrated advertising agency Duncan/Channon announced that it has
been selected by Ancestry.com, the world's largest online resource
for family history, to develop a comprehensive new campaign,
including TV, digital and print, that will evolve the brand's image
and expand its presence in the U.S. The campaign is expected to
launch in the fourth quarter.
"We were impressed by some of the work we'd seen that
Duncan/Channon had done for other brands, and once we met, it was
clear that they understood our business and what we need our new
campaign to achieve," said Debra Chesterton, VP of Acquisition
Marketing at Ancestry.com. "Finding a balance between driving
response and elevating our brand is definitely a challenge, and
after hearing Duncan/Channon's philosophy and creative approach, it
was easy to see they were the right partner for us."
"Working with Ancestry.com -- the global authority on family
history research -- provides an opportunity for us to do what we do
best in tapping into the deeper emotions surrounding a brand," said
Andy Berkenfield, general manager and partner at Duncan/Channon.
"Ancestry.com has created a technology that makes it easy for
anyone to find out in mesmerizing detail where they come from. And
that is emotionally very powerful. We couldn't be more
excited."
This latest addition to the Duncan/Channon roster builds on the
momentum created by several other new business wins, including
Citrix's GoToMeeting, John Muir Health and, most recently, 1-800
CONTACTS.
About Ancestry.com
Ancestry.com Inc. (NASDAQ: ACOM) is the world's largest online
family history resource, with nearly 1.7 million paying
subscribers. More than 7 billion records have been added to the
site in the past 14 years. Ancestry users have created more than 26
million family trees containing over 2.6 billion profiles.
Ancestry.com has local Web sites directed at nine countries that
help people discover, preserve and share their family history,
including its flagship Web site at www.ancestry.com.
This press release contains forward-looking statements that
involve risks and uncertainties that could cause actual results to
differ materially from those anticipated by these forward-looking
statements. Such risks and uncertainties include our ability to
retain existing and attract new subscribers and our ability to
satisfy our existing subscribers. Information concerning additional
factors that could cause events or results to differ materially
from those projected in the forward-looking statements is contained
under the caption "Risk Factors" in our Quarterly Report on Form
10-Q for the period ended June 30, 2011, and in discussions in
other of our SEC filings. These forward-looking statements should
not be relied upon as representing our views as of any subsequent
date and we assume no obligation to publicly update or revise these
forward-looking statements.
About Duncan/Channon
Founded in 1990, Duncan/Channon (www.duncanchannon.com) is an
independent, full-service advertising agency, based in San
Francisco. The award-winning agency delivers integrated marketing
services to its growing client roster, which includes 1-800
CONTACTS, Esurance, GoToMeeting, Hard Rock, Sega and StubHub.
Recently, Duncan/Channon was recognized as one of only five
finalists for the American Association of Advertising Agencies'
O'Toole Award in the Small Agency category, the third consecutive
year the agency has been so honored. It won the global ReBrand 100
award for its work on Hard Rock.
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Media contact: Michelle Musburger Duncan/Channon
415.306.9290 Email Contact
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