ACOM Ancestry.Com Inc. (MM)

Integrated advertising agency Duncan/Channon announced that it has been selected by Ancestry.com, the world's largest online resource for family history, to develop a comprehensive new campaign, including TV, digital and print, that will evolve the brand's image and expand its presence in the U.S. The campaign is expected to launch in the fourth quarter.

"We were impressed by some of the work we'd seen that Duncan/Channon had done for other brands, and once we met, it was clear that they understood our business and what we need our new campaign to achieve," said Debra Chesterton, VP of Acquisition Marketing at Ancestry.com. "Finding a balance between driving response and elevating our brand is definitely a challenge, and after hearing Duncan/Channon's philosophy and creative approach, it was easy to see they were the right partner for us."

"Working with Ancestry.com -- the global authority on family history research -- provides an opportunity for us to do what we do best in tapping into the deeper emotions surrounding a brand," said Andy Berkenfield, general manager and partner at Duncan/Channon. "Ancestry.com has created a technology that makes it easy for anyone to find out in mesmerizing detail where they come from. And that is emotionally very powerful. We couldn't be more excited."

This latest addition to the Duncan/Channon roster builds on the momentum created by several other new business wins, including Citrix's GoToMeeting, John Muir Health and, most recently, 1-800 CONTACTS.

About Ancestry.com

Ancestry.com Inc. (NASDAQ: ACOM) is the world's largest online family history resource, with nearly 1.7 million paying subscribers. More than 7 billion records have been added to the site in the past 14 years. Ancestry users have created more than 26 million family trees containing over 2.6 billion profiles. Ancestry.com has local Web sites directed at nine countries that help people discover, preserve and share their family history, including its flagship Web site at www.ancestry.com.

This press release contains forward-looking statements that involve risks and uncertainties that could cause actual results to differ materially from those anticipated by these forward-looking statements. Such risks and uncertainties include our ability to retain existing and attract new subscribers and our ability to satisfy our existing subscribers. Information concerning additional factors that could cause events or results to differ materially from those projected in the forward-looking statements is contained under the caption "Risk Factors" in our Quarterly Report on Form 10-Q for the period ended June 30, 2011, and in discussions in other of our SEC filings. These forward-looking statements should not be relied upon as representing our views as of any subsequent date and we assume no obligation to publicly update or revise these forward-looking statements.

About Duncan/Channon

Founded in 1990, Duncan/Channon (www.duncanchannon.com) is an independent, full-service advertising agency, based in San Francisco. The award-winning agency delivers integrated marketing services to its growing client roster, which includes 1-800 CONTACTS, Esurance, GoToMeeting, Hard Rock, Sega and StubHub. Recently, Duncan/Channon was recognized as one of only five finalists for the American Association of Advertising Agencies' O'Toole Award in the Small Agency category, the third consecutive year the agency has been so honored. It won the global ReBrand 100 award for its work on Hard Rock.

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Media contact: Michelle Musburger Duncan/Channon 415.306.9290 Email Contact