SEATTLE, Nov. 9, 2010 /PRNewswire/ -- BookRags, Inc.
(www.bookrags.com), a Seattle-based leader in student educational
resources, and eNotes, Inc. a Seattle-based comprehensive online educational
resource, today announced that the two companies have formed
BookRags Media, a platform that provides advertisers with the
single largest place on the web to interact with millions of
students, as well as their parent, and teacher influencers.
The two companies plan to provide seamless advertising
programs across both sites in order to create a powerful,
measurable and dynamic medium for brand partners.
"We are extremely pleased to partner with eNotes to provide our
brand partners unparalleled access to this vital and exciting
market segment," said Jim
Kreyenhagen, president of BookRags "The combined audience is
tremendously engaged, open, interactive, and they highly value the
messages provided by our advertising partners.
According to research from Ypulse, one in five people in the
U.S. are part of the Millennial Generation, representing a large
buying power. This group fully utilizes the internet as the
first source of research and homework assistance. The
Millennials represent nearly a trillion dollars of annual spending,
$301 billion directly, and
influencing another $632 billion.
The newly formed BookRags Media provides advertisers with one
of the few places they can reach an outsized share of this targeted
group in a trusted, safe environment, clear of questionable content
that conscientious brands may not want to be associated with.
"After speaking with many brands and their agencies, we find
that they value the open and engaging characteristics offered by
this audience," said Ryan Mulcahy,
vice president of ad sales and strategic partnerships. "These teens
and young adults are forming their initial brand impressions,
making lasting associations in a safe and trusted
environment. Millions of our users convert to paid products
on our site, and have the means to immediately finance their brand
affinities."
Authors William Strauss and Neil Howe defined the generation
born from approximately 1980 into early 2000 as "Millennials," and
their book specifically on this generation called, "Millennials
Rising: The Next Great Generation" (2000) explains that this
group is the most technologically savvy generation to date,
confident with technology, mobile phones, PDAs, games and more.
They go to the Internet first for research and school work,
to regularly contact friends, peers and teachers.
With this generation of power users, new mobile communication
mediums are beginning to transform the classroom and the way
students and teachers learn and interact, continued Mulcahy. "As a
leader in this digitization of the classroom experience, our
trusted brand partners will share in novel, cross platform, and
in-classroom access to these users."
About eNotes, Inc.
eNotes.com is a comprehensive online educational resource. Used
daily by thousands of students, teachers, professors, and
researchers, eNotes combines the highest-quality educational
content with innovative services in order to provide an online
learning environment unlike any other.
About BookRags, Inc.
BookRags, Inc., wholly owned by Ambassadors Group, was founded
in 1999, and initially started as a source for online book
summaries and notes. The company has since grown into one of
the largest educational websites in the world as an indispensible
resources for students and teachers alike.
Ambassadors Group Inc. (Nasdaq: EPAX) is a socially conscious,
education company headquartered in Spokane, Wash. Ambassadors Group is the parent
company of Ambassador Programs Inc. (which administrates People to
People Ambassador Programs), World Adventures Unlimited, and
BookRags, an educational research website. The company also
oversees the Washington School of World Studies, an accredited
travel study and distance learning school. Additional information
about Ambassadors Group and its subsidiaries is available at
www.ambassadorsgroup.com.
SOURCE BookRags, Inc.