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Customer Loyalty Ratings Based on Consumer Travel Experience with Company SPOKANE, Wash., Aug. 18 /PRNewswire-FirstCall/ -- People to People Ambassador Programs, the leader in global educational travel experiences, today announced that the company has received an overall Net Promoter rating of 60.8 percent. Net Promoter is the internationally recognized tool that measures the dimensions of loyalty by asking, "How likely are you to recommend this company (product, service or brand)?" Developed by Satmetrix, Bain & Company, and Fred Reichheld, the Net Promoter concept was first popularized through Reichheld's book The Ultimate Question, and has since been embraced by leading companies worldwide as the standard for measuring and improving customer loyalty. The Net Promoter Score, or NPS , is a straightforward metric that holds companies and employees accountable for how they treat customers. According to research firm Satmetrix, companies with the most efficient growth engines operate at NPS efficiency ratings of 50 - 80 percent with an average company rating of approximately five -10 percent. If a company's "growth engine" were running at perfect efficiency, 100 percent of its customers would be converted into promoters instead of detractors. "Customer satisfaction and our commitment to safe educational travel are keys to our success," said Peg Thomas, president of People to People Ambassador Programs. "We work diligently each year to turn our travelers, both students and adults, along with parents, teachers, and other constituencies into passionate travelers and global citizens that often return on trips with us via our alumni programs. We are happy to now add the Net Promoter rating to our measurement criteria in order to identify areas for improvement and better results." People to People Ambassador Programs sends thousands of students and teachers from all 50 states on unique educational experiences to 46 countries around the world. The experiences are centered on travel and learning with unique access to both people and cultural activities. Students and parents are asked to complete a survey after each travel experience is completed. The Net Promoter rating will be measured annually as well as other satisfaction metrics. For nearly 50 years, People to People Ambassador Programs has provided educational travel experiences for youth and adults. The organization has safely travelled more than 400,000 people and operated programs through some of the most historic and challenging times, including the current economic recession, Tiananmen Square, Gulf War, War in Iraq, September 11, and the London bombings. Giving back: Students and teachers in the programs spend nearly six-months prior to departure learning about their destinations and discovering its cultural differences. Participants also contribute more than 140,000 hours of volunteer time at home and around the world each year. From releasing sea turtles in Greece to working with school children in Africa and assisting local communities with harvest in China, the programs make a global impact, one service project at a time and teach students the value of service within their own communities back at home. About People to People Ambassador Programs People to People Ambassador Programs is the most recognized and respected educational travel provider and has provided more than 400,000 citizens of the world the opportunity to promote peace through understanding. The Ambassador Programs include Citizen, Student, Sports, and Leadership to promote international and domestic programs for professionals, students, athletes, and the leaders of tomorrow. Participation in a People to People Ambassador Program contributes directly to personal success in a globalized world and fosters international friendships. Our hands on, unique, educational travel programs provide access to people and places beyond compare, and combine immersive cultural experiences with personal interaction to create global impact. For nearly 50 years, People to People Ambassador Programs has helped participants travel to seven continents while maintaining an extraordinary track record of travel safety. Our safety record is the result of many factors, including a reliance on federal guidelines, the strength and experience of our leaders, our organization's expertise and experience in program destination countries, a vast global network of resources and team members, and a sincere commitment to the wellbeing of our Ambassadors and their families. For more information visit: http://www.peopletopeople.com/. People to People Ambassador Programs serve as the exclusive educational travel provider of People to People International (PTPI), the nonprofit, Kansas City-based organization founded by President Dwight D. Eisenhower to promote peace through understanding worldwide. PTPI and Ambassadors Group are united in their mission of bridging cultural and political borders through education and exchange. About Ambassadors Group Ambassadors Group, Inc. (NASDAQ:EPAX) is a socially conscious, education company located in Spokane, Washington. Ambassadors Group is the parent company of People to People Ambassador Programs, World Adventures Unlimited, Society for Global Citizens, and BookRags, an educational research website. The company also oversees the Washington School of World Studies, an accredited travel study and distance learning school. Additional information about Ambassadors Group and subsidiaries is available at http://ambassadorsgroup.com/. DATASOURCE: Ambassadors Group, Inc. CONTACT: Dan Lee of Weber Shandwick, +1-425-452-5495, , for Ambassadors Group, Inc. Web Site: http://ambassadorsgroup.com/ http://www.peopletopeople.com/

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