Publicis Sapient, Publicis Groupe’s Digital Business Transformation Company, Announces Acquisition of Corra to Further Cement Leadership in the Adobe Implementation Space in North America
June 05 2023 - 11:49AM
PUBLICIS SAPIENT, PUBLICIS GROUPE’S
DIGITAL BUSINESS TRANSFORMATION COMPANY, ANNOUNCES
ACQUISITION OF CORRA TO FURTHER CEMENT LEADERSHIP IN THE
ADOBE IMPLEMENTATION SPACE IN
NORTH AMERICA
Acquisition of ecommerce leader
Corra will enable Publicis Sapient to
increase competitiveness in the Adobe landscape and expand
commerce offeringsto
better address clients’ digital
commerce needs
PARIS, FRANCE, June 5, 2023 – Publicis Groupe
(Euronext Paris FR0000130577, CAC 40) today
announced the acquisition of Corra, an ecommerce leader recognized
by Adobe as one of the top commerce firms in North America. Corra
will become part of Publicis Sapient, Publicis Groupe’s digital
business transformation company, and will augment Publicis
Sapient’s existing expertise in commerce solutions, including Adobe
Commerce and MACH Alliance composable commerce solutions, while
extending Publicis Sapient’s offerings in digital and omnichannel
commerce. In addition, Corra will bring dedicated
resources that span many of Publicis Sapient’s SPEED (Strategy,
Product, Experience, Engineering and Data & AI)
capabilities.
Founded in 2002 and based in New York, with additional hubs in
the U.S., the UK and India, Corra leverages its offerings to build
some of the world’s fastest, most flexible digital storefronts for
growing brands across retail, food and beverage, technology and
electronics, health and wellness, and B2B industries. Publicis
Sapient is a Platinum Adobe partner and has won Adobe’s global
digital experience solution partner of the year award seven times,
while Corra is a Gold Adobe partner and continues to advance its
leadership position as the only commerce partner to win the North
American partner of the year awards for Adobe Commerce three times
in recent years. By acquiring Corra, Publicis Sapient will further
establish itself as a global leader across the entire Adobe Product
Suite, in addition to further cementing its already leading
capabilities in MACH Alliance and composable commerce
solutions.
The Corra team will join Publicis Sapient, with CEO Ron Bongo
and co-owners CTO Michael Harvey and President Rachel Weir
reporting into the company’s Commerce practice leadership.
“The acquisition of Corra marks a continuation of our strategic
investment in the dynamic commerce space,” said Arthur Sadoun,
Chairman and CEO of Publicis Groupe. “Alongside the digital
business transformation capabilities of Publicis Sapient and the
impressive Adobe commerce suite, Corra only further accelerates our
unique ability to connect brands via industry-leading technology
services and solutions.”
“We’re excited to welcome Corra to Publicis Sapient. Its depth
of expertise as a leading partner within the Adobe and commerce
ecosystems will enable us to offer our clients even greater options
for how they can create powerful commerce experiences as part of
their own digital business transformation,” said Publicis Sapient
CEO Nigel Vaz. “Corra’s strong leadership team, proven expertise
deploying composable architectures at scale, broad depth of Adobe
commerce capabilities and impressive client roster, coupled with
the cultural synergies between our two organizations, will enable
us to drive even greater impact for existing clients and attract
new business as we continue to scale.”
“At Corra, we’re centered around driving business growth for
clients through a commitment to excellence,” said Ron Bongo, CEO of
Corra. “For more than 20 years, we’ve enabled clients to deliver
world-class customer experiences by focusing on future-proofing the
tech stacks powering their digital transformations. Corra and
Publicis Sapient push the envelope across technology and delivery
methodologies. Our expertise in Adobe and composable commerce,
along with our heritage and values, are what brings our teams
together and we’re excited to drive even more customer impact
together with Publicis Sapient.”
Adobe leads the digital experience platform market, with
analysts ranking Adobe first when combining B2C [1] and B2B [2]
scores. The DX market is expected to grow over the next 5-7 years,
dominated by Adobe as one of the biggest players in the space [3].
The global customer experience management market was valued at
$10.65 billion in 2022 and is expected to expand at a significant
CAGR of 15.4% from 2023 to 2030 [3]. Additionally, the US market
was valued at $3.1 billion in 2021 and is expected to grow at a
CAGR of 13.2% from 2023-2030 [3].
The terms of the deal were not disclosed.
[1] Forrester, 2022: The Forrester WaveTM: B2C Commerce
Solutions, Q2 2022[2] Forrester, 2022: The Forrester WaveTM: B2B
Commerce Solutions, Q2 2022[3] Grand View Research, 2022: Cloud
Computing Market Size, Share & Trends Report, 2030
About Publicis Groupe - The Power of
OnePublicis Groupe [Euronext Paris FR0000130577, CAC 40]
is a global leader in communication. The Groupe is positioned at
every step of the value chain, from consulting to execution,
combining marketing transformation and digital business
transformation. Publicis Groupe is a privileged partner in its
clients’ transformation to enhance personalization at scale. The
Groupe relies on ten expertise concentrated within four main
activities: Communication, Media, Data and Technology. Through a
unified and fluid organization, its clients have a facilitated
access to all its expertise in every market. Present in over 100
countries, Publicis Groupe employs around 98,000
professionals.www.publicisgroupe.com | Twitter:
@PublicisGroupe | Facebook | LinkedIn | YouTube | Viva la
Difference!
About Publicis SapientPublicis Sapient is a
digital business transformation company. We partner with global
organizations to help them create and sustain competitive advantage
in a world that is increasingly digital. We operate through our
expert SPEED capabilities: Strategy, Product, Experience,
Engineering and Data & AI, which combined with our culture of
curiosity and deep industry knowledge, enables us to deliver
meaningful impact to our clients’ businesses through reimagining
the products and experiences their customers truly value. Our
agile, data-driven approach equips our clients’ businesses for
change, making digital the core of how they think and what they do.
Publicis Sapient is the digital business transformation hub of
Publicis Groupe with more than 20,000 people and over 50 offices
worldwide. For more information, visit publicissapient.com.
About CorraCorra is a global
ecommerce leader that builds the world’s fastest and most flexible
digital storefronts for growing brands. We’re leaders in headless
and composable commerce development, with a flexible managed
services program tailored to our client’s needs. Through technical
expertise, creative vision, and collaborative strategy, we help
clients digitally transform to meet the evolving needs of their
customers, adding value from day one. With headquarters in New York
and hubs in 12 cities across three continents, Corra is uniquely
positioned to support clients around the world and around the
clock. For more information, visit corra.com
Contacts Publicis Groupe
Lizzie
DewhurstMichelle McGowanAlessandra GirolamiLionel BenchimolLorene
Fleury |
Corporate
Communications Corporate Communications Investor RelationsInvestor
RelationsInvestor Relations |
|
lizzie.dewhurst@publicis.commichelle.mcgowan@publicisgroupe.comalessandra.girolami@publicisgroupe.comlionel.benchimol@publicisgroupe.comlorene.fleury@publicisgroupe.com
|
Contact Publicis
SapientMia Carbonell
External
Communications
mia.carbonell@publicissapient.com
Contact
CorraAndrew Vales Director of
Marketing avales@corra.com
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