JCDecaux, a
partner of Viva Technology: open innovation at the heart
of new urban experiences
Paris,
May 15th, 2019 -
JCDecaux S.A. (Euronext Paris: DEC), the number one outdoor
advertising company worldwide, is participating for the fourth year
in Viva Technology, the global innovation and start-up event, held
this year from May 16th to
18th at the Parc
des Expositions exhibition centre at Porte de Versailles in
Paris.
A player in urban transformation,
JCDecaux harnesses open innovation to develop innovative solutions
and make cities more pleasant, comfortable and sustainable. For the
2019 Viva Technology show, JCDecaux's participation will focus on
new urban experiences and outdoor advertising driving the
development of start-ups.
Artificial
intelligence and Data - central to new urban experiences
Ahead of Viva Technology, JCDecaux
organised a call for projects entitled "The urban
experience informed by artificial intelligence". Five start-ups
were shortlisted from the 90 who had submitted projects:
-
Aura Vision (an image
recognition system using machine learning),
-
Brightscope (a data
aggregation and analysis platform),
-
Denver Technologies (urban
flow sensors),
-
Sensego (software for
analysing data and developing predictive models),
-
VisioPM (dynamic
glasses-free 3D signage).
At Viva Technology, the selected
start-ups will present their solutions to a jury of experts from
JCDecaux France and JCDecaux Singapore.
The winning start-up will get to test its solution on site in
Singapore, one of the world's leading smart cities.
JCDecaux will also be organising a
Master Class, facilitated by its Chief Data
Officer François-Xavier Pierrel, on using data to meet the
expectations and needs of citizens and local communities. The event
will be attended by ten delegations.
A panel
discussion on "AI impact on our society and our economy: what's
happening now, what might happen next" will bring together Jérôme
Monceau, the founder of Spoon (personified artificial
intelligence), Marianne Tan, Regional Director (Europe) of the
Singapore Economic Development Board, and Guillaume Cartigny, Head
of Innovation at Publicis Conseil.
In addition, a video will be shown
in the JCDecaux area on the possible future uses of drones in urban
environments and the numerous advantages they could bring to
tomorrow's cities in relation to the Group's street furniture.
Outdoor
advertising driving start-up development
Viva Technology will also be an
opportunity to inform start-ups about the Nurture programme,
successfully developed in the UK by JCDecaux and launched in France
in 2018. Supporting future entrepreneurs, partners and clients is
part of the DNA of JCDecaux, itself the product of an
entrepreneurial adventure. Faithful to that spirit, the Nurture
programme supports dynamic young companies in their growth
strategies by helping them to forge closer ties with their public.
Joe Hills, Head of Nurture in the UK, will present the relevance of
JCDecaux media for start-ups looking for powerful communication
solutions adapted to their resources and objectives. From creative
mentoring and customised media plans to access to KYC-boosting
data, Nurture provides comprehensive and affordable support to
start-ups for which some media remain inaccessible.
Open innovation
at the heart of JCDecaux's corporate culture
The "My Viva" initiative launched
at the 2018 Viva Technology event will be continued this year. Ten
JCDecaux employees looking for an innovative solution applying to
their business needs will visit the stands and select start-ups to
be presented to the Management Committee, France. Start-ups with
solutions that convince the Committee will become JCDecaux
partners. The solutions of the four start-ups selected in 2018 are
currently being trialled. One of them, Play Play, a platform for
creating short videos in line with the company charter, has been
adopted by several departments at JCDecaux.
Albert Asséraf,
Executive Vice-President, Strategy, Data and User Innovation,
JCDecaux France, said: "Technology, data and
artificial intelligence open up a range of possibilities for
transforming our cities. The key for JCDecaux is forming
relationships with bold and enthusiastic entrepreneurs, optimising
today's urban services and creating those of the future. We are
firmly convinced that collaborative work between large corporations
and start-ups serves to drive growth. In that respect, Viva
Technology is a perfect match with our strategy of open innovation
and dialogue with the start-up ecosystem."
JCDecaux events
at Viva Technology:
Thursday May
16th:
-
12 pm to 12.30 pm: Hall 1 - pitch area 2 -
JCDecaux - for the Nurture keynote
-
1.30 pm to 2 pm: Hall 1 - pitch area 2 -
JCDecaux - for the panel discussion "AI impact on our society and
our economy: what's happening now, what might happen next"
Friday May
17th:
About
JCDecaux
JCDecaux, the number one outdoor advertising company worldwide, is
present in more than 80 countries and 4,031 cities with over 10,000
inhabitants. For more than 50 years, JCDecaux products have been
the benchmark in innovation, quality, aesthetics and functionality.
Thanks to the expertise of its employees, the Group's service
offering, particularly on upkeep and maintenance are recognised by
cities, airport and transport authorities, along with advertisers
around the world. JCDecaux is currently the only world-class player
to focus exclusively on outdoor advertising and the development of
all related activities: street furniture, transport and billboard
advertising. In the age of the smart city, JCDecaux is positioning
itself as a major player and is already playing a vital role in
building the connected city, a city that is more human, more open
and more sustainable.
For more information about
JCDecaux, please visit jcdecaux.com.
Join us on Twitter, LinkedIn, Facebook, Instagram
and YouTube.
Communications Department:
Agathe Albertini
+33 (0) 1 30 79 34 99 - agathe.albertini@jcdecaux.com
Investor Relations: Arnaud
Courtial
+33 (0) 1 30 79 79 93 - arnaud.courtial@jcdecaux.com
15-05-2019 # VivaTech_UK
This
announcement is distributed by West Corporation on behalf of West
Corporation clients.
The issuer of this announcement warrants that they are solely
responsible for the content, accuracy and originality of the
information contained therein.
Source: JCDecaux via Globenewswire
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