AlphaTrade Shareholder Update
November 03 2008 - 9:31AM
Business Wire
AlphaTrade would like to update our shareholders and business
associates on some events and changes that have transpired at the
company. We believe strongly that companies can deal with trauma in
two ways � they can get weaker or they naturally pull together and
get stronger than ever. During the third quarter, AlphaTrade had to
deal with a serious health crisis with one of their senior
management team. We immediately made some temporary adjustments in
senior management so as to allow them the opportunity to regain
their health. It was an intense and highly emotional state for
AlphaTrade but it culminated in a stronger and more cohesive
corporate team. In addition to our own turmoil, the entire
financial community was on melt-down. I guess you could say �It
never rains, it pours!� Management at AlphaTrade responded quickly
and aggressively to stabilize the company and reduce the impact of
the temporary loss of management. We did not encourage anyone to
over-react to the situation either. It is during times like this
where there is huge turmoil both internally and externally, that
companies need to reassess their entire marketing program and make
adjustments where necessary. To be more aligned with the times, we
changed our marketing approach to give our clients an opportunity
to continue to promote their companies and advertise their services
at a more cost effective price. The overall market has never been
more competitive and it is challenging right now for any company to
garner any interest with investors. We have now converted our
entire marketing approach so clients can purchase our advertising
services on an a la Carte menu. There are already some early
indicators that this new combination of actions is beginning to
have the desired effect � more revenue and more corporate
stability. There are no silver bullets to success anymore � but
each of our adjustments represents an important step toward
addressing the ongoing challenges businesses are facing now. We
have a strong AlphaTrade team and every member of our team
responded in a significant and clear way to help management in any
way possible. A look ahead. Our first priority is building our
revenue and creating new marketing opportunities so our clients
continue to give us repeat business. We believe our new marketing
�a la carte� approach fosters innovation, mitigates the risk of
dependence on any one client and enhances our competitiveness in
the industry. There are many reasons to believe 2008 will end
strong for us � the lessons we have learned over the past few
months have caused us to sharpen our focus and strengthen our
commitment to continue to build our revenues. As I reflect on the
recent events at AlphaTrade, I am confident we will pass through
this current phase of turmoil and return to the path of sustained
growth. I am convinced that AlphaTrade will successfully overcome
the challenges it faces to achieve long term growth and stability
in an increasingly complex industry. Working together as an
interconnected and dynamic team, we believe we can bring AlphaTrade
to a state of profitability. Sincerely, Penny Perfect, CEO
AlphaTrade.com About AlphaTrade: AlphaTrade is a recognized
financial services and digital media marketing company specializing
in creating networking opportunities to build your brand, sell more
products, increase your web traffic and gain more attention for
companies. AlphaTrade has developed a unique and innovative
approach that connects people and industries in a way that results
in a measurable success. Companies seeking to expand their brand
and gain exposure benefit from our dynamic marketing program that
combines advertising with investor relations. We utilize a variety
of digital media tools in combination with our financial products
to accomplish the marketing task. Make The Move. Check out our
website at www.alphatrade.com or go to our business networking site
www.zenobank.com The above news release contains forward-looking
statements. These statements are based on assumptions that
management believes are reasonable based on currently available
information, and include statements regarding the intent, belief or
current expectations of the Company and its management. Prospective
investors are cautioned that any such forward-looking statements
are not guarantees of future performances, and are subject to a
wide range of business risks, external factors and uncertainties.
Actual results may differ materially from those indicated by such
forward-looking statements. The Company assumes no obligation to
update the information contained in this press release, whether as
a result of new information, future events, or otherwise.