ZASH Enters Into Binding Letter of Intent With Ficto Video Sharing Social Platform
February 05 2021 - 10:12AM
Business Wire
Ficto’s Proprietary Interactive Social Video
Platform Strengthens Media Disruption Ecosystem
Vinco Ventures, Inc. (NASDAQ: BBIG) – Vinco Ventures through its
partnership with ZASH Global Media and Entertainment Corporation,
the entertainment industry disrupter, today further asserted its
momentum, announcing the signing of a binding letter of intent with
Ficto Video Sharing Social Platform. Ficto, a Social Video Content
Platform bridges the gap between traditional streaming and next gen
demand in show engagement, viewer participation, creator’s ability
profit, and brands to achieve goals through customized advertising
technology.
The deal expands ZASH’s ecosystem by combining elements of
leading social platforms with the ability to stream content to
viewers globally, while encouraging user participation. Featuring
capabilities including real time fan engagement, fan voting, and
locale-based shows Ficto will bolster the ZASH ecosystem leading to
continued content technology disruption. Ficto bridges the “last
mile” between the best of the streaming services and the best of
the social media apps.
The deal also highlights ZASH’s expanded syndication through
same day streaming including the upcoming launch of Everyday
Edisons, the multi-Emmy Award winning television show. Through this
collaboration, Everyday Edisons has plans to test syndication in
select markets nationwide while also currently in negotiations with
several of the largest foreign media companies for a Global launch
in India in its traditional television format.
“We foresee an incredible result from this alignment," said
Jaeson Ma, co-founder of ZASH. “Their delivery of quality produced
short form content and user engagement and interaction with that
content and with each other, is in the forefront of the
entertainment industry today. When ZASH talks about disrupting
media, we look for ways to deliver high-tech content – and Ficto is
it. The platform allows us to satisfy consumer demand – where they
are – reaching their personal devices. Covering all bases, it
allows for formats in short form, long form and clip form.”
“Ficto is looking forward to outstanding new programming with
ZASH involving Everyday Edisons and other shows," said Mike Esola,
CEO at Ficto. “ZASH is positioned in such a way, that their
technologies, analytics and distribution fully realize the
potential of how content is valued among today’s consumers.”
“Ficto has established a good baseline of monetization with some
of the world’s largest brands,” said ZASH Co-Founder Vincent Butta.
“ZASH can amplify and expand that monetization effort via our
extensive reach via influencer networks, direct content
distribution platforms and other related ZASH platform companies.
Through these platforms we can drive deeper and more meaningful
engagement that brands demand, while at the same time increasing
traffic both to and from Ficto. Our extensive experience in this
area and long-standing relationships with brands will further
accelerate monetization.”
About Vinco Ventures, Inc.
Vinco Ventures, Inc. (BBIG) is a mergers and acquisition company
focused on digital commerce and consumer brands. Vinco’s B.I.G.
(Buy. Innovate. Grow.) strategy will seek out acquisition
opportunities that are poised for scale and grow said acquisitions
through targeted traffic and content campaigns. For more
information, please view our investor presentation or visit
Investors.vincoventures.com.
About ZASH Global Media and Entertainment Corporation
ZASH Global Media and Entertainment Corporation is an evolved
network of synergetic companies working together to disrupt the
media and entertainment industry as we know it today. Our team is
managed by a group of smart, if not somewhat brazen, consummate
disrupters who have been to the rodeo before. They have an
exceptional ability to pivot because their knowledge and experience
is steadfast and unyielding.
For additional information about ZASH Global Media and
Entertainment Corporation, please visit our website at
www.zash.global.
About Ficto
Based in Los Angeles, Ficto is a free streaming service offering
audience participation in its shows and is currently available to
download on iOS and Android. Ficto’s shows have unique features
including two-way engagement, livestream, location activations, and
audience submissions. Ficto's programming is centered on niche
audiences and fan bases who are often underserved. For more, visit:
https://ficto.tv/.
Forward-Looking Statements and Disclaimers
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contains "forward-looking statements" as defined in the Private
Securities Litigation Reform Act of 1995 and the information that
are based upon beliefs of, and information currently available to,
the company’s management as well as estimates and assumptions made
by the company’s management. These statements can be identified by
the fact that they do not relate strictly to historic or current
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forward-looking statements. Such statements reflect the current
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and any businesses that may be acquired by the company. Should one
or more of these risks or uncertainties materialize, or the
underlying assumptions prove incorrect, actual results may differ
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the expectations reflected in the forward-looking statements are
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version on businesswire.com: https://www.businesswire.com/news/home/20210205005358/en/
Investor Relations: Aimee Carroll Phone: 866-900-0992 Email:
Investors@vincoventures.com
Media Contact: Gary Koops Phone: 917-225-6180 Email:
press@zash.global
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