NEW YORK, July 26, 2017 /PRNewswire/ -- IMAX
Corporation (NYSE: IMAX) today announced the appointment of JL
Pomeroy as Chief Marketing Officer, effective July 11. Reporting to IMAX CEO Richard L. Gelfond, Pomeroy will lead the
Company's global marketing efforts to ensure filmmakers, studios,
exhibitors and moviegoers around the world embrace the power of The
IMAX Experience®.
"IMAX is one of the world's most recognizable brands. As we
continue to innovate and invest in new content and VR initiatives,
our brand must evolve to reflect these new business priorities,"
said IMAX CEO, Richard L.
Gelfond. "JL has a strong creative brand vision and a
passion for content creation. Her success as an entrepreneur with a
unique ability to ignite change will strengthen our brand and
further cement IMAX as the global leader in immersive
entertainment."
Pomeroy is a senior marketing executive with 25 years of
international experience in the luxury, media, and entertainment
sectors where she established a reputation as a brand builder and
change agent. Prior to joining IMAX, Pomeroy founded JumpLine
Group, a brand activation agency with offices in New York, Los
Angeles, San Francisco and
London where she served as CEO,
creating innovative marketing campaigns and experiential
activations to drive consumer engagement.
Pomeroy's passion for film has been evident throughout her
career. She expanded JumpLine Group by creating a film and digital
content division, BehindTheLine Productions. There she developed
and produced "Live From New York!" a documentary
about Saturday Night Live, which had its world premiere on
opening night at the Tribeca Film Festival.
Prior to JumpLine Group, Pomeroy served as Publisher with Modern
Luxury Media where she launched Front Desk Los Angeles, a high-end
city magazine. Pomeroy also was the Vice President of Sales and
Marketing, North America for
Cartier where she grew brand
awareness and market share for Cartier, Montblanc, and Alfred Dunhill.
"IMAX has been a trailblazer in entertainment technology for
nearly 50 years," said Pomeroy. "The brand has long represented the
ultimate movie-going experience, and is uniquely positioned to
become the leader in immersive content. I am thrilled to be joining
this incredible company at such a pivotal time as IMAX continues to
shape the future of entertainment."
Pomeroy is a graduate of California
State Polytechnic University, Pomona with a Bachelor
of Science in Marketing. She currently lives in New York City.
About IMAX Corporation
IMAX, an innovator in entertainment technology, combines
proprietary software, architecture and equipment to create
experiences that take you beyond the edge of your seat to a world
you've never imagined. Top filmmakers and studios are utilizing
IMAX theatres to connect with audiences in extraordinary ways, and,
as such, IMAX's network is among the most important and successful
theatrical distribution platforms for major event films around the
globe.
IMAX is headquartered in New
York, Toronto and
Los Angeles, with offices in
London, Dublin, Tokyo, Shanghai and Beijing. As of June 30,
2017, there were 1,257 IMAX theaters (1,154 commercial
multiplexes, 13 commercial destinations and 90 institutions) in 75
countries. On Oct. 8, 2015, shares of
IMAX China, a subsidiary of IMAX Corp., began trading on the Hong
Kong Stock Exchange under the stock code "HK.1970."
IMAX®, IMAX® 3D, IMAX DMR®, Experience It In IMAX®, An IMAX 3D
Experience®, The IMAX Experience®, IMAX Is Believing® and IMAX
nXos® are trademarks of IMAX Corporation. More information about
the Company can be found at www.imax.com. You may also connect with
IMAX on Facebook (www.facebook.com/imax), Twitter
(www.twitter.com/imax) and YouTube
(www.youtube.com/imaxmovies).
This press release contains forward looking statements that
are based on IMAX management's assumptions and existing information
and involve certain risks and uncertainties which could cause
actual results to differ materially from future results expressed
or implied by such forward looking statements. These risks and
uncertainties are discussed in IMAX's most recent Annual Report on
Form 10-K and most recent Quarterly Reports on Form 10-Q.
For additional information please contact:
Business
Media:
IMAX
Corporation – New York
Ann
Sommerlath
212-821-0155
asommerlath@imax.com
Sloane &
Company– New York
Whit Clay
212-446-1864
wclay@sloanepr.com
|
Investors:
IMAX Corporation –
New York
Michael K.
Mougias
212-821-0187
mmougias@imax.com
Entertainment
Media:
Principal
Communications Group – Los Angeles
Melissa Zukerman/Paul
Pflug
323-658-1555
melissa@pcommgroup.com
paul@pcommgroup.com
|
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SOURCE IMAX Corporation