TiVo Introduces the Industry’s Most Comprehensive Personalized Content Discovery Platform With Voice Search for Video Enter...
July 25 2017 - 8:00AM
Business Wire
New Personalized Content Discovery Platform for
Video Operators Fully Integrates Search, Recommendations and
Analytics with Voice
TiVo Corporation (NASDAQ:TIVO), a global leader in entertainment
technology and audience insights, today introduced its new
fully-integrated Personalized Content Discovery platform. The new
platform provides video operators with the most comprehensive suite
of content discovery features that combine the power of TiVo’s
renowned conversational voice search with personalized search and
recommendations. The platform also features powerful analytics
capabilities that enable operators to conduct A/B testing; thus,
giving operators the ability to optimize their operations in
real-time.
With fully-integrated conversational services, TiVo’s
Personalized Content Discovery platform leverages voice search
making it easy for a user to ask, “What’s on TV tonight?” and get
highly-relevant personalized search results. Instead of bringing up
the whole TV guide with 300+ channels, the response will highlight
the top 10 television programs that the user is most likely to be
interested in, based on their viewing behavior and interests. This
integration is exceptionally crucial as more and more customers
turn to voice search, with 30.5% of Amazon Echo, Dot or Google Home
owners stating that they use voice assistants to help them find
something to watch, according to TiVo’s most recent Video Trends
Report.
TiVo’s Personalized Content Discovery platform also supports
contextual voice queries, which allow users to easily narrow down
results within a specific context, thus eliminating the need to
string together extremely long queries with unnatural phrasing to
achieve the same results. For example, if a user was to ask, “Find
me movies with Tom Hanks,” after the initial search results are
displayed, the user can simply say “only the comedies” to filter
the results to find comedies starring Tom Hanks. In addition, the
conversational search capability spans across all content catalogs
available to the consumer, such as linear TV, video-on-demand (VOD)
or over-the-top programming. As a result, the platform recognizes
what the user is subscribed to and can be set to only return what
is available to that specific user within their packages.
"For voice search and discovery to be truly effective, the user
must be able to refine and explore through conversation," said
Colin Dixon, founder and chief analyst, nScreenMedia. “Solutions
such as TiVo's will be invaluable in helping operators deliver
conversational discovery tools that allow their customers to more
fully exploit the content that is available to them."
TiVo’s Personalized Content Discovery platform has a fully
integrated backend business console that provides management and
real-time tuning of search results, allowing service providers to
easily improve the user experience and generate more engagement
from viewer searches. Operators can use rules to drive internal
business objectives, such as boosting more VOD titles in voice
searches to promote broader category awareness. Operators also
benefit from a decreased cost in ownership, since they can quickly
make real-time changes without requiring extra support from
engineering teams.
“Thanks to our fully-integrated approach, service providers can
provide their customers with the flexibility of conversational
search, going beyond traditional keywords and delivering a truly
personalized experience that also drives their own business
objectives internally,” said Pratik Patel, director of product
management, Advanced Search and Recommendations, TiVo. “In the
past, it was an incredibly timely and labor-intensive process to
update search results. Now, changes can be created almost
instantaneously, generating stronger, more relevant results for
viewers while improving overall customer loyalty and
engagement.”
TiVo’s conversational services go beyond basic voice commands to
make natural dialogue a reality. With TiVo’s Personalized Content
Discovery platform, consumers can use their voice to search for
digital entertainment across data spaces, including linear, VOD and
over the top. By taking the content, user and situation into
account, TiVo's Personalized Content Discovery platform provides
fast, highly accurate results and relevant guidance.
About TiVo
TiVo Corporation (NASDAQ:TIVO) is a global leader in
entertainment technology and audience insights. From the
interactive program guide to the DVR, TiVo delivers innovative
products and licensable technologies that revolutionize how people
find content across a changing media landscape. TiVo enables the
world’s leading media and entertainment providers to deliver the
ultimate entertainment experience. Explore the next generation of
entertainment at tivo.com, forward.tivo.com or follow us on Twitter
@tivo or @tivoforbusiness.
Caution Concerning Forward-Looking Statements
This press release contains forward-looking statements. Readers
are cautioned that such forward-looking statements involve risks
and uncertainties that could cause actual events or our actual
results to differ materially from those expressed in any such
forward-looking statements. Readers are directed to TiVo’s periodic
and other reports filed with the Securities and Exchange Commission
(SEC) for a description of such risks and uncertainties. TiVo
undertakes no obligation to update any forward-looking
statements.
TiVo and the TiVo logo are registered trademarks of TiVo
Corporation and its subsidiaries worldwide.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20170725005353/en/
TiVoJennifer Miu, +1-408-764-5411jennifer.miu@tivo.com
TiVo (NASDAQ:TIVO)
Historical Stock Chart
From Aug 2024 to Sep 2024
TiVo (NASDAQ:TIVO)
Historical Stock Chart
From Sep 2023 to Sep 2024