Rich Cigars Begins expansion of wholesale and retail state
distribution
Ocala, FL -- January 20, 2017 -- InvestorsHub NewsWire -- RICH
Cigars, Inc. (RICH), (OTCPink: RCGR), a manufacturer of high-quality
premium cigar products, proudly announced today, that the Company
has begun an effort to expand its market by achieving various State
approvals to broaden its ability to directly wholesale to retailers
the RICH brands core line of cigars.
We have a production of 100,000 sticks, from our core line of
unique blended cigars, that will soon make their way to the U.S.
from our Nicaraguan facility, said Al Rushing, Vice President and
COO of Rich Cigars, Inc. It is important we receive the strongest
financial benefit from distribution. Having the ability,
particularly in key areas, to directly wholesale vs. using regional
or local middle-men will help accomplish this.
While the Companys hand-made cigars are currently sold
nationally through local and regional
cigar retailers, management indicated the Company currently
uses multiple distribution outlets in its logistics. While having
early distribution is a great achievement, especially larger
outfits as management is in talks with major national distributors
having the ability to wholesale directly, affords their product
greater value to consumers; which is inherent to the Companys
success.
Mr. Rushing continued, We currently have the ability to directly
distribute wholesale/retail in the states of Louisiana,
Mississippi, Florida and Pennsylvania. This gives us a huge
financial advantage in these states vs. those states where we would
use a middle-man (Independent Distributors). Also, the markup cost,
that is ultimately absorbed by the end consumer, is far less in the
states where we are approved for direct distribution vs. those
where we are not.
The goal is to get the approval of individual States where such
approval is mandated and begin distributing our core line directly.
This should ultimately result in greater sales and
profitability.
Most States require a license for a manufacturer to directly
sell tobacco products in that State. The Company has already filed
applications in key States where the brands marketing is primarily
targeted. Management believes this will speed up the process of
retailers carrying the brands core line.
Mr. Rushing concluded, we believe were making headway with the
States in which we have already applied; so this is an exciting
time. We are confident we will receive the approvals we seek. Of
course, we are safe knowing retailers are anxiously waiting to
carry our cigars.
ABOUT RICH Cigars, Inc.
Rich Cigars, Inc. is the maker and
distributer of high-quality, hand rolled, premium
cigars and other high-end cigar products, marketed under the
RICH brand. The Company, operating out of Ocala, Florida,
manufactures and ages its tobacco in Central America; primarily,
Nicaragua. Iconicized by the sports and entertainment
industries, RICH cigars is quickly becoming known as a
Lifestyle Brand, transcending the traditional cigar
company. Having brand endorsements from major Hip-Hop
entertainer and celebrity influencers, such
as DJ Khaled, in addition to being chosen as
the Cigar vendor at events for Michael Jordan, Derek Jeter,
and others, RICH Cigars has been featured in music
videos, print photography and high-end sport
and entertainment events. The
Companys hand-made cigars are currently sold
nationally through local and regional
cigar retailers, as well as through direct
sales via the internet.
Forward Looking Statements
Statements in this press release that are not statements of
historical or current fact constitute "forward-looking
statements." Such forward-looking statements involve known
and unknown risks, uncertainties and other unknown factors that
could cause the Company's actual operating results to be materially
different from any historical results or from any future results
expressed or implied by such forward-looking statements. In
addition to statements that explicitly describe these risks and
uncertainties, readers are urged to consider statements that
contain terms such as "believes," "belief," "expects," "expect,"
"intends," "intend," "anticipate," "anticipates," "plans," "plan,"
to be uncertain and forward-looking. The forward-looking
statements contained herein are also subject generally to other
risks and uncertainties that are described from time to time in the
Company's filings with the Securities and Exchange Commission.
Contact
Rich Cigars, Inc.
Investor Relations
ir@RichCigars.com
(917) 409-8983