Marchex and DoubleClick Campaign Manager Deliver Better View of Media Performance
October 13 2016 - 4:05PM
Business Wire
New integration provides marketers real-time
view through conversions for inbound calls
Marchex (NASDAQ: MCHX), a leading mobile advertising analytics
company, today announced that it is an approved integration partner
of DoubleClick Campaign Manager’s newly released Conversions API.
With this integration, marketers can securely upload Marchex
Display Analytics data to DoubleClick and attribute inbound phone
calls to digital and mobile advertising programs, providing a more
complete view of media performance.
Marketers rely on various digital metrics to measure the success
of campaigns, but with both online and offline touchpoints in a
consumer’s path to purchase, these measurements only offer a
partial understanding of a campaign’s impact. Marchex Display
Analytics enables digital marketers to accurately measure the
impact of display and video campaigns on offline sales from calls.
With this integration, DoubleClick customers can now take advantage
of the rich phone call data that Marchex provides to better
understand their customers and campaigns.
“Attributing offline events to our display advertising is an
important priority for many of our clients”, said Samantha
Sowinski, Associate Media Director at iCrossing, a global digital
marketing agency. “Marchex Display Analytics ties this data
together for us, and we look forward to activating this connection
within DoubleClick Campaign Manager.”
“Marchex is dedicated to connecting real-world, offline actions
to digital and mobile behavior. The integration with DoubleClick
Campaign Manager further validates the need for marketers to have a
complete picture of their customers’ behavior,” said Marchex Vice
President of Product Engineering, Adarsh Nair. “As a preferred
partner of DoubleClick’s Campaign Manager, we are pleased to offer
even more marketers a proven way to garner deeper insight into the
customer journey, while improving ROI.”
The Marchex Analytics platform measures offline sales, audiences
and consumer intent from digital advertisements across every
channel and every device. By Integrating with Marchex, Campaign
Manager can deliver strategic insights on how digital programs
impact offline activities to inform future decision making.
For more information on Marchex Display Analytics and the
secure, seamless integration with DoubleClick, please visit
http://www.marchex.com/display-analytics/.
About Marchex
Marchex is a mobile advertising analytics company that connects
online behavior to real-world, offline actions. By linking critical
touchpoints in the customer journey, Marchex’s products enable a
360-degree view of marketing effectiveness. Brands and agencies
utilize Marchex’s products to transform business performance.
Please visit www.marchex.com, www.marchex.com/blog/ or @marchex
on Twitter, where Marchex discloses material information from time
to time about the Company, its financial information, and its
business.
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Marchex, Inc.Investor RelationsTrevor Caldwell,
206-331-3600ir(at)marchex.comorMedia Inquiries:March
Communications617-960-8896Marchex@marchcomms.com
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