NEW YORK, Sept. 7, 2016 /PRNewswire/ -- Global book
publisher DK announced today a partnership with American Girl®, a
premium brand for girls and a wholly owned subsidiary of Mattel,
Inc., to create an exclusive collection of nonfiction books
for children to launch in September
2016. DK is an award-winning publisher lauded for its unique
visual design that blends beautiful images and graphics with
informational text for a fully engaging reading experience. This
fall, DK will employ their hallmark approach through a series of
non-fiction formats that celebrate the American Girl brand and its
history since the company was founded in 1986.
DK's first licensed American Girl title, a fully illustrated
reference book, The American Girl® Ultimate Visual Guide,
tells the fascinating story of American Girl, from the original
idea conceived by educator and entrepreneur Pleasant T. Rowland to
the development of its bestselling doll lines including Truly Me™,
Girl of the Year™, Bitty Baby™, and the classic historical
character line BeForever™. Through each page, DK employs its
signature visual approach, capturing the whole range of American
Girl dolls, including beloved fan-favorites Samantha Parkington, Addy Walker, and Julie
Albright, along with the 2016 Girl of the Year™,
Lea Clark, and newest BeForever
addition, Melody Ellison, through
packed character profiles and richly detailed photography that
showcases each doll's world, including her outfits, hobbies, and
pets.
The only comprehensive non-fiction guide on the iconic American
Girl dolls, The American Girl Ultimate Visual Guide is
filled with never-before-published anecdotes from the American Girl
team and insider information about how the dolls are created, from
concept to market. A companion piece, a full-color American
Girl®: Ultimate Sticker Collection, is also set for
publication this September 2016. The
collection includes over 1,000 reusable stickers featuring the
latest American Girl dolls and accessories along with fun facts and
dynamic illustrations that evoke the American Girl aesthetic.
"DK is thrilled to partner with American Girl,
whose dedication to bringing to life history and culture
through play and learning so closely aligns with ours," says
Simon Beecroft, Publishing Director
of Licensing. "We are eager to share these books with a new
generation of children who are discovering American Girl for the
first time, as well as adult collectors and fans from years
past."
"American Girl and DK are both committed to creating
entertaining and informative content," says Julia Prohaska, VP of Marketing for American
Girl. "Working with DK on this new collection provides the perfect
opportunity to present our characters and brand story to readers in
a bold new way."
More nonfiction books are planned for 2017.
About DK
DK is the bestselling and award-winning publisher known for
informing, entertaining, and educating global audiences through
beautifully designed content. DK also publishes the Eyewitness
series for children and Eyewitness Travel Guides. BradyGames,
Alpha Books, and Rough Guides are
also available from DK, a division of Penguin Random House,
www.dk.com.
ABOUT AMERICAN GIRL
American Girl is a premium brand for girls and a wholly owned
subsidiary of Mattel, Inc. (NASDAQ:MAT, www.mattel.com), a
creations company that inspires the wonder of childhood.
Headquartered in Middleton, WI,
American Girl offers an inspiring world of dolls, experiences,
and entertainment to empower and unite girls of all ages.
Best-selling lines include Truly Me™, Girl of the Year™, Bitty
Baby™, WellieWishers™, and the classic historical character line
BeForever™. The company sells products through its award-winning
catalogue, on americangirl.com, in its experiential retail
stores nationwide, and in specialty boutiques at select
Indigo™ and Chapters™ in Canada
and El Palacio de Hierro locations in Mexico City. American Girl's mission is
to fuel belonging and connection among girls, a goal that has
already earned the loyalty of millions and the praise and trust of
their parents and educators. To learn more about American Girl
or request a free catalogue, call 1-800-845-0005 or visit
www.americangirl.com, www.facebook.com/americangirl,
or www.twitter.com/american_girl.
American Girl© 2016 American Girl. All rights reserved.
American Girl and associated trademarks are owned by and used under
license from American Girl.
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SOURCE DK