Company’s new all-in-one marketing platform
helps small organizations get new and repeat customers using
multiple channels: email, social, mobile, and web
New data from Constant Contact®, Inc. (NASDAQ: CTCT) shows that
the vast majority of small businesses and nonprofits (82%) have
adopted multi-channel marketing programs, leading to increased
customer engagement, new customers, and more revenue. At the same
time, their top two marketing concerns are making their marketing
dollars go further (59%) and selecting the best marketing campaigns
to run (56%).
The findings validate the strategy behind the company’s launch
of the Constant Contact Toolkit™, an all-in-one online marketing
platform that simplifies small business marketing by bringing
together the tools needed to drive repeat customers and reach new
ones through a wide array of campaign types distributed via a set
of proven, high-return channels: email, social, mobile, and
web.
“The survey demonstrates that small business owners are becoming
more active marketers and are taking advantage of the array of
online marketing tools available to them,” said Gail Goodman, CEO
of Constant Contact. “On a practical level, the survey shows why
small organizations can benefit from an all-in-one marketing
platform like Toolkit. Not only is it more cost-effective than
working with a variety of vendors, but Toolkit makes it easy to
discover and use all the different campaigns that deliver the best
results – everything from newsletters and events to trackable
coupons and social fan promotions.”
According to Goodman, Toolkit represents a major milestone in
the evolution of Constant Contact from an email marketing
company.
“Once again, we’re leveling the playing field for small
businesses by bringing them a technology solution previously only
available to larger enterprises,” said Goodman. “Toolkit acts like
a customer engine, helping small organizations direct, drive, and
accelerate the marketing activities that deliver the best results,
so they spend less time on their marketing and focus more energy on
their real passion – their business. It’s a true game changer.”
Single Login, Shared Content, Contacts, and Reporting Tie
Everything Together
Toolkit combines new and existing elements of the Constant
Contact product set into an integrated online marketing platform
that makes it easy for small organizations to find and engage with
current and new customers across all of the marketing channels that
matter: email, social, mobile, and web. With 15 campaign types to
choose from, small businesses can map their marketing to their
specific business goals.
Toolkit’s real-time reporting on campaign metrics, like opens,
clicks, likes, and coupon claims, easily shows what did and did not
work with each campaign and provides insights on how to approach
the next one for even better results. Contact management makes it
simple to segment customer lists and track every interaction,
ensuring that the right people get the right message. Further, a
vast set of product integrations lets small businesses plug the
other business tools they use into Toolkit – everything from Google
Analytics™ to Salesforce®.
“We’re seeing small businesses run 3-4 marketing campaigns a
month. Yet, it’s not only about marketing more; it’s also about
marketing smarter. That’s why we’ve built Toolkit to support the
unique marketing needs of each small business, whether they are
just getting started with marketing or are ready to take their
marketing to the next level,” says Goodman.
Packages Designed to Support the Unique Needs of Each Small
Organization
Toolkit is designed to provide an all-in-one experience,
offering access to 15 marketing campaign types, including
newsletters, announcements, trackable coupons, event registration,
local deals, and a brand new donation campaign, as well as a
customized design template, contact management tools, and
reporting. The Essential Package starts at $45 a month and comes
with everything a small business or nonprofit needs to market
easily and effectively.
For those looking to ramp up more slowly, the Basic Package,
starting at $20 a month, includes access to the eight most-used
campaigns, including newsletters and announcements, coupled with
contact management tools and reporting, and the option to purchase
additional campaign types on a per-use basis.
And for those who want to turbocharge their marketing efforts,
the Ultimate Package features everything in the Essential Package
plus a Personal Marketing Coach, a single point of contact
dedicated to knowing a customer’s business inside and out. The
Personal Marketing Coach can build a marketing calendar, develop a
list growth and segmentation strategy, help choose the best
campaign to run, and so much more. The Ultimate Package starts at
$195 per month.
For more information on Toolkit, click here. To learn more about
the data, click here.
About the Data
This Constant Contact data was compiled from a survey
administered in March 2014 to 1,305 participants in the Constant
Contact Small Biz Council – a research panel of US small businesses
and nonprofits recruited from the Constant Contact customer base.
The survey is part of an ongoing series about the state of small
businesses and the ways they connect with, and grow, their
audiences.
About Constant Contact®, Inc.
Constant Contact helps small businesses do more business. We
have been revolutionizing the success formula for small businesses,
nonprofits, and associations since 1998, and today work with more
than 600,000 customers worldwide. The company offers the only
all-in-one online marketing platform that helps small businesses
drive repeat business and find new customers. It features
multi-channel marketing campaigns (newsletters/announcements,
offers/promotions, online listings, events/registration, and
feedback) combined with shared content, contacts, and reporting;
free award-winning coaching and product support; and integrations
with critical business tools – all from a single login. The
company’s extensive network of educators, consultants/resellers,
technology providers, franchises, and national associations offer
further support to help small organizations succeed and grow.
Through its Innovation Loft, Constant Contact is fueling the next
generation of small business technology.
Constant Contact and the Constant Contact Logo are registered
trademarks of Constant Contact, Inc. All Constant Contact product
names and other brand names mentioned herein are trademarks or
registered trademarks of Constant Contact, Inc. All other company
and product names may be trademarks or service marks of their
respective owners.
Cautionary Language Concerning Forward-Looking
Statements
This press release contains "forward-looking statements" within
the meaning of the “safe harbor” provisions of the Private
Securities Litigation Reform Act of 1995, including but not limited
to, statements regarding the company’s new online marketing
platform, Constant Contact Toolkit, and the company’s evolution
from an email marketing company to a robust marketing platform for
small businesses. These forward-looking statements are made as of
the date they were first issued and were based on current
expectations, estimates, forecasts and projections as well as the
beliefs and assumptions of management. Words such as "expect,"
"anticipate," "should," "believe," "hope," "target," "project,"
"goals," "estimate," "potential," "predict," "may," "will,"
"might," "could," "intend," variations of these terms or the
negative of these terms and similar expressions are intended to
identify these forward-looking statements. Forward-looking
statements are subject to a number of risks and uncertainties, many
of which involve factors or circumstances that are beyond Constant
Contact’s control. Constant Contact’s actual results could differ
materially from those stated or implied in forward-looking
statements due to a number of factors, including but not limited
to, the success of Constant Contact Toolkit, the company’s ability
to attract new customers and retain existing customers, adverse
regulatory or legal developments, litigation risk and expense, the
company’s ability to continue to promote and maintain its brand in
a cost-effective manner, changes in the competitive environment,
the company’s ability to compete effectively, the company’s ability
to protect its intellectual property and other proprietary rights,
and other risks detailed in Constant Contact’s most recent Annual
Report on Form 10-K filed with the Securities and Exchange
Commission as well as other documents that may be filed by the
company from time to time with the Securities and Exchange
Commission. Past performance is not necessarily indicative of
future results. The forward-looking statements included in this
press release represent Constant Contact’s views as of the date of
this press release. The company anticipates that subsequent events
and developments will cause its views to change. Constant Contact
undertakes no intention or obligation to update or revise any
forward-looking statements, whether as a result of new information,
future events or otherwise. These forward-looking statements should
not be relied upon as representing Constant Contact’s views as of
any date subsequent to the date of this press release.
(CTCT-F)
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20140423005217/en/
Media Contact:Constant ContactErika Tower,
781-482-7039pr@constantcontact.comorInvestor
Contact:Constant ContactJeremiah Sisitsky,
339-222-5740ir@constantcontact.com
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