NCM Media Networks Presents The Bigger Picture 2014 Cinema Upfront Event
April 16 2014 - 3:31PM
Business Wire
NCM Media Networks, America's No. 1 weekend network and the
largest national cinema network reaching moviegoers on-screen,
on-site, online and on the go, will host its third annual The
Bigger Picture cinema upfront event in New York City during
Broadcast Week.
Who:
NCM Media Networks
What:
The Bigger Picture Cinema
Upfront Event
Hosted by Frank Caliendo and featuring a
few of his Hollywood friends, NCM’s The Bigger Picture upfront
event will present new ways for brands to easily make the big
screen’s content, reach and engagement part of an upfront video
strategy. Experts are calling the 2014-2015 movie season the
perfect storm, and Matt Bean of Entertainment Weekly will give an
exclusive look at the potential blockbusters coming to a theater
near you.
When:
Wednesday, May 14, 2014 Doors Open at 12:00 p.m.
Presentation begins at 12:30 p.m.
Where:
AMC Lincoln Square movie theater 1998 Broadway (between 67th &
68th Streets) New York, NY 10023
(NCM will provide bus transportation from
the Turner upfront event at the Hammerstein Ballroom to the AMC
Lincoln Square for our invited guests)
About National CineMedia
(NCM)
National CineMedia (NCM) operates NCM Media Networks, a leading
integrated media company reaching U.S. consumers in movie theaters,
online and through mobile technology. NCM presents cinema
advertising across the nation's largest digital in-theater network,
comprised of theaters owned by AMC Entertainment Inc. (NYSE: AMC),
Cinemark Holdings, Inc. (NYSE: CNK), Regal Entertainment Group
(NYSE: RGC) and other leading regional theater circuits. NCM's
theater advertising network covers 187 Designated Market Areas® (49
of the top 50) and includes over 19,800 screens (approximately
19,000 digital). During 2013, approximately 710 million patrons (on
an annualized basis) attended movies shown in theaters in which NCM
currently has exclusive cinema advertising agreements in place. NCM
Digital offers 360-degree integrated marketing opportunities in
combination with cinema, encompassing 39 entertainment-related
websites, online widgets and mobile applications. National
CineMedia, Inc. (NASDAQ: NCMI) owns a 46.1% interest in and is the
managing member of National CineMedia LLC. For more information,
visit www.ncm.com. (NCMI-A)Twitter: @NCMNews, #NCMUpfront
NCM Media NetworksAmy Jane Finnerty,
212-931-8117amy.finnerty@ncm.comorLeslie Obletz,
212-931-8119leslie.obletz@ncm.com
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