HRAL Hear AtLast Holdings Inc (PK)

HearAtLast (HRAL) Announces Development of Proprietary Software for Off-Site Hearing Screen Tests

BURLINGTON, ON--(Marketwired - Jan 3, 2014) - HearAtLast Holdings Inc. (OTC Pink: HRAL)  is pleased to announce that it has developed a proprietary software program that is used to screen for hearing loss. The software has been developed as a web based program that can be accessed from locations run as affiliate or licensed locations. "Some time ago, we announced an interactive screen test however with our new advanced development on our proprietary software specifically designed for HearAtLast's needs, we will be able to screen individuals more effectively than previously," stated Aldo Rotondi, V.P. of Business Development for HearAtLast Holdings, Inc.

The web based software can be accessed and used by authorized personnel in locations affiliated or licensed by HearAtLast. The 3-5 minute self-administered test will at completion, generate an audiogram illustrating the level of hearing loss for each ear. For users that show significant hearing loss, a follow-up appointment or consultation with a doctor may lead to a full prescribed hearing test with a HearAtLast hearing specialist. HearAtLast is also committed to improving its Hearing Screen Test with advancing technologies.

"This proprietary software is not only allowing us to look at many other opportunities of how and where we can license HearAtLast locations but it is already allowing our licensing model to expand the HearAtLast brand outside of the Canadian market. We expect to bring our Hearing Screen test to the masses," commented Mr. Rotondi. HearAtLast will be commenting on how their proprietary software has already proven to be a great asset and tool for the Company in capturing new business.

About HearAtLast HearAtLast Holdings, Inc. is a Nevada corporation that has developed HearAtLast; a chain of hearing stores specializing in the sale of digital hearing aids and testing services within select Wal-Mart stores in Canada.

HearAtLast facilities sell a selection of high quality brand name hearing aids and also offer complimentary screening tests, clinical hearing tests, high end ear buds and assistive listening devices. The Company's mission is to expand and develop opportunities within the highly fragmented hearing services to the estimated 30+ million hearing impaired individuals throughout North America by co-developing and/or licensing its HearAtLast brand throughout North America, within Wal-Mart stores as well as in independent locations. It is also the Company's endeavor to provide the finest Hearing Health Centre's available today by offering exceptional, guaranteed products, quality service by trained professionals and all the while maintaining affordable prices. HearAtLast is accomplishing this by combining the most sought after retail space in North America with convenience and location.

For more information please visit www.hearatlastholdings.com

Safe Harbor Statements about the Company's future expectations and all other statements in this press release other than historical facts, are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. The Company intends that such forward-looking statements be subject to the safe harbors created thereby.

The above information contains information relating to the Company that is based on the beliefs of the Company and/or its management, as well as assumptions made by any information currently available to the Company or its management. When used in this document, the words "anticipate," "estimate," "expect," "intend," "plans," "projects," and similar expressions, as they relate to the Company or its management, are intended to identify forward-looking statements. Such statements reflect the current view of the Company regarding future events and are subject to certain risks, uncertainties and assumptions, including the risks and uncertainties noted. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove to be incorrect, actual results may vary materially from those described herein as anticipated, believed, estimated, expected, intended or projected. In each instance, forward-looking information should be considered in light of the accompanying meaningful cautionary statements herein. Factors that could cause results to differ include, but are not limited to, successful performance of internal plans, the impact of competitive services and pricing and general economic risks and uncertainties.

Investor Relations: HearAtLast Holdings, Inc. IR@hearatlastholdings.com 888-993-0989