LOS ANGELES, Nov. 18, 2013 /PRNewswire/ -- Drinks Americas
(OTN: DKAM) hits a grand slam with Day of the Dead Craft Beer.
Drinks Americas Holdings is a leading U.S. broker for authentic
Mexican beer. All the beers are brewed in Mexico's third largest brewery, Cerveceria
Mexicana, which is proudly Mexican owned and uses state of the art
processes, fermentation and aging systems. Drinks Americas mission
is to identify and invest the majority of their brand-building
resources on those with the greatest growth potential such as Day
of the Dead craft beer.
(Photo: http://photos.prnewswire.com/prnh/20131118/NY18568)
Drinks Americas is experiencing monumental milestones such as
hitting 17,000 cases shipped in October only which is just five
months after Day of Dead Craft Beer was introduced to the U.S. and
is continuing to expand rapidly with this winning brand.
The new one of its kind beer brand is currently available in
over 32 states and being carried by over 40 Distributors. These
results are extremely encouraging for Drinks Americas. The U.S.
market is being supported with 11 sales people and a team of brand
consultants who conduct regular tastings and events across the
country.
"Day of the Dead craft beer is the leader of Mexican craft beer.
We are in position to own this category and then follow suite with
other craft beers. Within my many years in the alcohol brand
building business I have never seen such huge and fast response
from the industry and consumers," said Joe
Belli, National Brand Manager for Day of the Dead Craft
Beer.
Mr. Belli previously owned and operated IAO Management, LLC
consulting and building national and local alcohol beverage brands.
Joe then spent years as CEO for Prestige Imports, LLC., where he
built a national network of distributors and sales staff for
several alcohol brands.
Drinks Americas was proactive to assess the beer and spirits
market and react positively to the market demand for craft beer
with Day of the Dead, an authentic Mexican brew. Craft beer is
projected to represent nearly 15% of the Beer Industry by 2020 and
Craft's growth is driven by current beer drinkers drinking more
Craft as well as consumers of other beverage alcohol trading into
craft. (Source: Beer Marketer's Insights, Brewers Association,
Nielsen Company)
About Drinks Americas Holdings (OTN: DKAM)
Drinks Americas is the exclusive United States broker for leading premium
authentic Mexican beers currently present in over 32 states and is
on target to be the leading broker for this growing category in
each of the markets in which it operates. All the beers are brewed
in Mexico's third largest brewery,
Cerveceria Mexicana, which is proudly Mexican owned and uses state
of the art processes, fermentation and aging systems. Drinks
Americas leading premium authentic Mexican beer brands includes
specialty craft beer Day of the Dead, Mexicali™, Rio Bravo™, Crazy
Pig™ and Chili Devil™. Drinks Americas
(DKAM) brands continues to forge strong connections with consumers
through some of the largest retailers and restaurants in the
country.
Except for the historical information contained herein, the
matters set forth in this release, including the description of the
company and its product offerings, are forward-looking statements
within the meaning of the "safe harbor" provision of the Private
Securities Litigation Reform Act of 1995. These forward-looking
statements are subject to risks and uncertainties that may cause
actual results to differ materially, including the historical
volatility and low trading volume of our stock, the risk and
uncertainties inherent in the early stages of growth companies, the
company's need to raise substantial additional capital to proceed
with its business, risks associated with competitors, and other
risks detailed from time to time in the company's most recent
filings with the Securities and Exchange Commission. These
forward-looking statements speak only as of the date hereof. The
company disclaims any intent or obligation to update these
forward-looking statements.
Investor Contact: Tim Owens
714-310-8102
SOURCE Drinks Americas