SurePure Announces renewal of Global License for Calf's Milk
Purification Technology
NEW YORK, Jan. 22, 2013 /PRNewswire/ -- SurePure, (OTCBB:
SURP), a global leader in liquid photopurification, today announced
that GEA Farm Technologies of Naperville,
IL has renewed its global license for SurePure's ultraviolet
(UV) calf milk purifier technology through 2018.
GEA Farm Technologies markets SurePure's technology for feeding
dairy calves under the brand name UV Pure via its subsidiaries in
over 60 countries. It is part of the GEA Group; one of the
world's largest system providers for food and energy processes with
approximately EUR 5.4 billion in
revenues in 2011.
The technology is an alternative to on-farm pasteurization to
ensure hygienic, nutrient-rich milk. During the past four years,
GEA Farm Technologies has sold over 140 systems for on-farm use,
mainly in North America, and has
accelerated plans to roll out the application to new markets.
Steve Miller, Vice President of
Sales and Marketing for SurePure stated, "Since appointing GEA some
four years ago as SurePure's global distributor for calf
milk, there has been a great uptake of the technology for
the use in calf's milk globally. We have had major sales in the US
and China. The technology has also
been launched in Europe and we
look forward to sales accelerating.
"SurePure's technology is being used on farms under the brand UV
Pure, to purify waste milk in order to yield a nutrient-rich
product for young calves. Vitamins, proteins and protective
immunoglobulin remain intact, which permanently reinforces the
animal's immune system. SurePure's system utilizes the
anti-bacterial effects of UV light to ensure outstanding milk
quality during the first important weeks of a calf's life. The UV
light inactivates the bacteria contained within the milk, by
impacting their DNA and eliminating their ability to reproduce.
Fewer pathogens, reduces the risk of illness."
The ultraviolet light effectively eliminates harmful bacteria in
the milk without affecting the milk's valuable nutrients. Mr.
Miller further stated, "One of the system's impressive features is
its ability to gently prepare perfectly hygienic calf milk while
requiring very little energy for the process."
Typical electrically-powered heat pasteurizers consume
significant energy to generate the heat necessary to achieve
required pasteurization temperatures, whereas the SurePure system
only requires energy to power the UV lamps and operate the
circulation pump, he explains.
The SurePure system requires up to 92% less energy than
traditional calf milk pasteurizers, when processing the same amount
of waste milk. The system, which integrates seamlessly into the
calf feeding system, enables an automatic preparation process and
the milk can be warmed up to the right feeding temperature for the
calves. Feeding milk at 98 degrees F to 104 degrees F helps to
prevent Clostridia.
The productive core elements of the SurePure system are the UV
turbulators, consisting of double-walled stainless steel cylinders
with internal glass tubing, which guide the milk past the UV light
in a spiral. "This process has proven its ability to eliminate
bacteria and pathogens," says Miller. "The modules are available
with two or three turbulators and three different sized milk vats.
UVPure is ideally suited for maintaining herds of 100 cows and
more."
GEA introduced the SurePure system to the US market in 2009.
Customer Tim Smitherman from the
Shady Grove Dairy in North
Carolina has 800 cows and an average of 65 calves says he
could not believe the difference he saw in the calves. "Overall,
our calf mortality rate has gone from 4% to 1%," he says. "We
haven't had a single breakdown in the 9 months we have been using
it and I wish all of the machines on our farm were as easy to use
as this one. Overall, we have been extremely happy with the system
and what it has done to help us manage calf health on our
dairy."
Ultraviolet (UV) light has been proven to be an effective
disinfectant for some time and is becoming a popular method of
sterilization for many industries. SurePure's technology is used in
a variety of industries around the world in applications as diverse
as calf milk, dairy, fruit juice, and brewing.
About SurePure
SurePure is a global leader in liquid photopurification, the
green alternative to pasteurisation and chemicals. Using its
patented 'Turbulator' technology, SurePure systems use UV-C light
to purify microbiologically sensitive liquids such as wine, fruit
juice and milk. Although designed to deliver food-grade solutions,
it can also be harnessed to improve processing liquids such as
water, brines and sugar syrup solutions, even animal blood plasma.
SurePure's technology offers greater microbiological efficacy than
conventional UV systems and is effective for both clear and turbid
liquids, a world first. SurePure offers a greener alternative to
comparable heat or chemical-based processes and significant process
and energy savings. It also provides opportunities for the
development of innovative and differentiated products with desired
consumer benefits, guaranteed food safety and sound commercial
benefits. Go to www.surepure.net for more information.
Investor Contact:
Jeff Ramson, CEO
ProActive Capital Resources Group, LLC
641 Lexington Avenue, 6th Floor
New York, NY. 10022
646 863 6893
www.proactivecapitalgroup.com
SOURCE SurePure