Colonel Barry S. Baer Appointed Chief Financial Officer of NeoMedia Technologies, Inc.
February 14 2012 - 8:00AM
Business Wire
NeoMedia Technologies, Inc. (OTCBB: NEOM), the pioneer in global
mobile barcode management solutions, today announced that Colonel
Barry S. Baer has been appointed as the Company’s Chief Financial
Officer (“CFO”), effective immediately. Colonel Baer will be based
in NeoMedia’s headquarters in Boulder, Colorado.
Colonel Baer brings more than 40 years of extensive experience
as an International Finance Leader delivering superior growth,
liquidity and profitability within dynamic high-growth public and
start-up entities. He has served as both CFO and CEO to a wealth of
public, privately held and not for profit companies and prior to
this served as an officer in the U.S. Army for 27 years, retiring
at the rank of Colonel. Colonel Baer succeeds James Doran, who has
left NeoMedia to pursue other interests.
“We are delighted to welcome Barry to the NeoMedia team. His
superior track record as a CFO and his hands-on business leadership
experience make him the perfect candidate to step into this key
role on the NeoMedia executive leadership team,” said Laura
Marriott, CEO, NeoMedia. “The next 12 months will be a time of
critical growth for NeoMedia and with the addition of Barry to our
leadership team, we are more confident than ever that we will
deliver strong financial results and increase shareholder
value.”
"This is a great time to be joining a company that focuses on
innovating and driving mobile barcode technology forward,” said
Colonel Baer. “The industry is more competitive than ever before
and I'm looking forward to taking on this new challenge and
contributing to NeoMedia’s continued success."
For more information on NeoMedia’s executive team, portfolio of
customers, products, services and intellectual property, please
visit www.neom.com.
About NeoMedia:
NeoMedia Technologies, Inc. is the global market leader in 2D
mobile barcode technology and infrastructure solutions that enable
the mobile barcode ecosystem world-wide. Its technology platform
transforms mobile devices with cameras into barcode scanners,
enabling a range of practical and engaging applications including
consumer oriented advertising and mobile ticketing and
couponing.
NeoMedia’s suite of products, services and extensive IP
portfolio means it is the only provider able to offer customers a
comprehensive end-to-end mobile code solution. NeoMedia’s current
customers include handset manufacturers, platform providers, brands
and agencies looking to offer pioneering mobile barcode solutions
to their customer base.
NeoMedia’s product portfolio includes: mobile barcode management
& infrastructure solutions, barcode reader solutions, Mobile
Coupon & Affiliate Marketing, Mobile Ticketing & POS
Integration and IP Licensing. Learn more at www.neom.com or
visit us at one of the following online destinations:
LinkedIn:
http://www.linkedin.com/company/neomedia-technologies
Twitter: http://twitter.com/neomediainc
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