CEMEX Launches Its First Global Ready-Mix Concrete Brand: Promptis®
April 05 2011 - 4:30PM
Business Wire
CEMEX, S.A.B. de C.V. (NYSE: CX), announced today the launch of
its first global brand of ready-mix concrete, Promptis®. The
rapid-hardening, fast-formwork removal concrete technology is
already being sold in France, UK, Ireland, Israel, Spain, and
Croatia and will be made available in Austria, Poland, Latvia, UAE,
and Hungary starting in the second half of 2011.
Promptis® is able to reach early compressive strength in as fast
as 4 hours, compared with an average of 18 hours in conventional
concrete. Despite its rapid-hardening properties, Promptis® has
been designed to retain workability for over 90 minutes, thus
allowing the material to be easily handled without the risk of
sudden hardening, even under extremely hot weather. Its strength
develops in a progressive manner as the concrete ages, resulting in
a highly durable material that also exhibits a good resistance to
shrinkage cracking.
“As a global leader in ready-mix concrete, CEMEX is innovating
through a new product that enables our customers to accelerate
their construction cycle and consequently reduce total project
costs,” said Ignacio Ortiz, CEMEX President for Central Europe and
the Middle East. “Promptis® allows our customers to increase
efficiency in their projects.”
Promptis® uses CEMEX’s proprietary cutting-edge admixture
technology, and the company will be able to offer the concrete
technology at any of CEMEX´s ready-mix plants providing a reliable
product that meets its customers’ performance expectations.
Promptis® technology is the result of two years of research
activities carried out by scientists at the CEMEX Research Group AG
in Switzerland. The global offering of Promptis® has been possible
thanks to a strict industrialization process that ensures the
transfer of technology through a close collaboration between
Research and Development and Operations. Promptis® complies with
specifications established by norms and standards worldwide.
CEMEX is a global building materials company that provides
high-quality products and reliable service to customers and
communities in more than 50 countries throughout the world. CEMEX
has a rich history of improving the well-being of those it serves
through its efforts to pursue innovative industry solutions and
efficiency advancements and to promote a sustainable future.
For more information, please visit: www.cemex.com
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This press release contains forward-looking statements and
information that are necessarily subject to risks, uncertainties
and assumptions. Many factors could cause the actual results,
performance or achievements of CEMEX to be materially different
from those expressed or implied in this release, including, among
others, changes in general economic, political, governmental and
business conditions globally and in the countries in which CEMEX
does business, changes in interest rates, changes in inflation
rates, changes in exchange rates, the level of construction
generally, changes in cement demand and prices, changes in raw
material and energy prices, weather conditions, changes in business
strategy and various other factors. Should one or more of these
risks or uncertainties materialize, or should underlying
assumptions prove incorrect, actual results may vary materially
from those described herein. CEMEX assumes no obligation to update
or correct the information contained in this press release.
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