Nate’s Food Co. Announces it has Begun Discussions for Grocery Placement of Nate’s Pancakes for up to 4.5 Million Cans pe...
October 20 2014 - 8:00AM
Business Wire
CA Nate’s Food Co, Inc. (OTC: NHMD) announced today that it has
begun discussions to have Nate’s Pancakes sold in grocery stores.
Nate’s Pancakes make ready-to-use, pre-mixed pancake and waffle
batter delivered in a pressurized can. Our pre-made batter makes
light and airy pancakes or waffles that are fun for the entire
family to make together, and are a great way to start your day.
Nate’s Pancakes was created by Nate Steck who also created
Batter Blaster which was sold in over 13,000 stores and grossed
over $40 Million in sales. These stores included Safeway, Walmart
and Costco. Initially, the idea was to start selling product
through our website to increase interest in Nate’s Pancakes for
grocery placement. However, we have already been approached about
grocery placement for the product. To maximize exposure of the
brand and marketing expenses, discussions have included a desire to
have additional flavors and products (i.e. cake mix, brownie mix
and cookie mix) reside under a larger umbrella brand, Nate’s
Homemade, and this would include our flagship pancake and waffle
batter.
Batter Blaster was the 5th largest brand in dollar sales out of
39 brands within the pancake dry mix category with only 1 product
and was the 3rd largest dollar product in pancake mix at Safeway
out of a total of 149 product. By adding flavors Batter Blaster
could have nearly tripled its total points of distribution to over
30,000. By adding additional products the total points of
distribution could exceed 50,000 for Nate’s Pancakes.
In order to facilitate grocery placement, the Company will have
to forgo the launch of the internet sales. The Company’s current
manufacturing capacity will have to be used to develop the new
flavors and products and to provide product for testing by the
stores. The process involved with grocery placement is: (1) hire a
food broker, (2) meet with buyers, (3) samples supplied to buyer,
(4) set up pricing, (5) delivery dates established (typically 1 to
3 months), and (6) begin with a rollout with a region of the stores
before full deployment.
It is anticipated that any order from a major grocery chain
(i.e. Wal-Mart, Costco, Target, Kroger) would be for 70,000 –
90,000 cans per week per chain (or 3.6 Million to 4.7 Million on
yearly bases). We currently have the ability increase our capacity
to make 10-12 Million cans a year. Our goal is to have Nate’s
producing and selling its capacity within the 12 months.
About Nate’s Food Co.
Nate’s Pancakes are a ready-to-use, pre-mixed pancake and waffle
batter delivered in a pressurized can. Our pre-made batter makes
light and airy pancakes or waffles that are fun for the entire
family to make together, and are a great way to start your day.
With no preparation and no clean-up, we’ve made making breakfast
easier for your busy mornings.
Notice Regarding Forward-Looking
Statements in this press release which are not purely
historical are forward-looking statements and include any
statements regarding beliefs, plans, expectations or intentions
regarding the future. Actual results could differ from those
projected in any forward-looking statements due to numerous
factors. These forward-looking statements are made as of the date
of this news release, and we assume no obligation to update the
forward-looking statements, or to update the reasons why actual
results could differ from those projected in the forward-looking
statements. Although we believe that any beliefs, plans,
expectations and intentions contained in this press release are
reasonable, there can be no assurance that any such beliefs, plans,
expectations or intentions will prove to be accurate. Investors
should consult all of the information set forth herein and should
also refer to the risk factors disclosure outlined in our annual
and interim reports.
Contacts:Nate’s Food Co.Nate Steck(661)
418-7842info@crra.info
Nate’s Food Co.Nate Steck, (661) 418-7842info@crra.info
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