LOS ANGELES, Nov. 5, 2013 /PRNewswire/ -- Drinks Americas
(OTN: DKAM) a leading U.S. broker for authentic Mexican craft beer
proves to be right on trend with the roll out of Day of the Dead™
Craft Beer. Just six months ago DKAM decided to focus resources on
the growing category of specialty craft beer and within that short
period of time they are now available in over 20 U.S. chain
retailers (such as Cost Plus World Market, Walgreens, Sprouts,
Total Wines) represented by over 40 distributors and
available in over 32 states. This positive response is a true
indicator that Drinks Americas has the right brand at the right
time and momentum is building.
The Company is demonstrating full support to this strategic
focus by retaining Beverage Industry marketing specialist
Erin Heit. Ms. Heit has been
instrumental in the successful roll out of beverage brands
including Glaceau Vitaminwater, FUZE and Celsius. "As soon as I saw
Drinks Americas brand portfolio of authentic Mexican craft beers,
with eye catching packaging, brilliant marketing and proven sales I
recognized them as the leader of this movement and wanted to be
involved," said Erin Heit.
According to the Brewers Association craft beer in the U.S. is
growing at 14% and furthermore according to the Global Agricultural
Information Network, June 2013,
Mexican craft beer is growing at 60%.
Drinks Americas mission is to identify and invest the majority
of our brand-building resources on those with the greatest growth
potential such as Day of the Dead™.
About Drinks Americas Holdings (OTN: DKAM)
Drinks Americas is the exclusive United States broker for leading premium
authentic Mexican beers currently present in over 32 states and is
on target to be the leading broker for this growing category in
each of the markets in which it operates. All the beers are brewed
in Mexico's third largest brewery,
Cerveceria Mexicana, which is proudly Mexican owned and uses state
of the art filtration, fermentation and aging systems. Drinks
Americas leading premium authentic Mexican beer brands includes
specialty craft beer Day of the Dead™, Mexicali™, Rio Bravo™, Crazy
Pig™ and Chili Devil™. Drinks Americas (DKAM) brands continues to
forge strong connections with consumers through some of the largest
retailers and restaurants in the country.
Drinks Americas is a publicly traded company (OTN: DKAM) based
in Los Angeles, CA.
Except for the historical information contained herein, the
matters set forth in this release, including the description of the
company and its product offerings, are forward-looking statements
within the meaning of the "safe harbor" provision of the Private
Securities Litigation Reform Act of 1995. These forward-looking
statements are subject to risks and uncertainties that may cause
actual results to differ materially, including the historical
volatility and low trading volume of our stock, the risk and
uncertainties inherent in the early stages of growth companies, the
company's need to raise substantial additional capital to proceed
with its business, risks associated with competitors, and other
risks detailed from time to time in the company's most recent
filings with the Securities and Exchange Commission. These
forward-looking statements speak only as of the date hereof. The
company disclaims any intent or obligation to update these
forward-looking statements.
Investor Relations: Tim Owens
– 714-310-8102
SOURCE Drinks Americas