MTR Gaming Launches Innovative Online Player's Club Platform & Online Casino
October 24 2013 - 12:53PM
Marketwired
MTR Gaming Launches Innovative Online Player's Club Platform &
Online Casino
CHESTER, WV--(Marketwired - Oct 24, 2013) - MTR Gaming Group,
Inc. (NASDAQ: MNTG) announced today the launch of its "INClub"
online player's club and its free INClub online casino. Customers
can access their personalized INClub webpage by going to
www.MYINClub.com. The free personalized website features a variety
of new member benefits, special promotional offers, a
fully-integrated INClub online play-for-free casino, private
messaging, dedicated social media feeds such as the INClub Facebook
and INClub Twitter, direct links to casino property websites and
more.
"This platform is completely integrated with our systems and has
the potential to reduce promotional expenses and direct mail costs
while achieving greater penetration in the company's three gaming
markets," said Joseph Billhimer, MTR President & COO. "Its
exclusivity, design, functionality and complete integration with a
variety of exciting features and value propositions will enhance
the customer experience and garner more patron loyalty. It
also positions the company to move quickly against the advent of
real money internet gambling."
MTR Gaming Group partnered with enterprise technology leader
Oracle for its Social Relationship Management (SRM) platform, which
is part of the INClub's social media back-end system. It
leverages best-in-class social technologies by Oracle Social Cloud
and facilitates a true CRM driven experience.
"Consumers today have come to expect social to be part of their
everyday digital lives and as such social has now proven itself
vital to an organization's holistic customer experience," said Meg
Bear, Group Vice President, Oracle Social Cloud. "Businesses today
like MTR Gaming Group are wisely integrating social throughout
their digital presence to provide their customers with the most
optimal and engaging experience while delivering real business
value across the enterprise."
Aristocrat Technologies Inc., provided MTR with the
play-for-free online casino platform. "MTR has been an incredible
partner for years, and they have always been willing to embrace new
technologies to benefit their customers," said Aristocrat Vice
President of System Sales and Marketing Kelly Shaw. "This new
platform gives MTR customers an engaging and fun way to enjoy all
that MTR has to offer and provides MTR another way to stay
connected with their valued customers."
The viewpoint that MTR Gaming Group is embracing and employing
cutting-edge technology is shared by Easypurl, a multi-channel
marketing company, which provided MTR with the technology that
enables dynamic webpage creation and personalized urls (PURLs).
"Working with MTR Gaming we developed unique solutions that will
enable them to leverage player data and create personalized
customer portals that will enhance loyalty for years to come," said
Tej Kohli, Easypurl CEO.
Company officials believe this integrated platform will
revolutionize conventional casino marketing and players clubs.
"It's a new world -- the way we socialize has changed, which is
why we've designed this platform to exploit over 200 million social
networks, blogs, channels and conversations that take place in the
online world," said Fred Buro, MTR Chief Marketing Officer. "Plus,
the platform inexpensively accomplishes a variety of new tactical
marketing functions; it provides our INClub members instant access
to club benefits in a compelling online social environment, and
members can play an online casino for free. It's a place where
it's fun to communicate with the INClub community and other peer
groups, and more."
"With a simple click, INClub members can engage club staff or
each other on various platforms and channels. They can
instantly receive targeted special offers and promotions from MTR
brick and mortar casinos. This platform puts an overwhelming amount
of cost-effective control and power in our hands. It's
innovative and intuitive, it was designed and developed by us and
we are very proud of it," said Buro.
To view the MYINclub platform visit
www.demo.myinclub.com. To register for a MYINClub.com account
you must be a current INClub member. The INClub is free to join and
people can sign-up by visiting the players club at any MTR Gaming
location.
The INClub online casino is free to play and available to the
general public. To play the online casino please visit and register
at: www.inclubcasino.com.
About MTR Gaming Group MTR Gaming Group, Inc. is hospitality and
gaming company that through subsidiaries owns and operates
Mountaineer Casino, Racetrack & Resort in Chester, West
Virginia; Presque Isle Downs & Casino in Erie, Pennsylvania;
and Scioto Downs Casino & Racetrack in Columbus, Ohio. For more
information, please visit www.mtrgaming.com.
Forward-Looking Statements Except for historical information,
this press release contains forward-looking statements. Such
statements are subject to a number of risks and uncertainties that
could cause the statements made to be incorrect. Those risks and
uncertainties include, factors described in the Company's periodic
reports filed with the Securities and Exchange Commission. The
Company does not intend to update publicly any forward-looking
statements, except as may be required by law. The cautionary advice
in this paragraph is permitted by the Private Securities Litigation
Reform Act of 1995.
Contact: Fred A. Buro Vice President and Chief Marketing Officer
fburo@mtrgaming.com 732.232.6000 www.mtrgaming.com
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