TransAct Technologies Incorporated (Nasdaq: TACT) (“TransAct”),
a global leader in market-specific solutions, including printers,
terminals, software and other products for transaction-based and
other industries, will demonstrate that the “Results are In” for
Epicentral®, its industry-leading promotions and bonusing print
system, at the 13th annual Global Gaming Expo (G2E®) from September
24-26, 2013. Epicentral, a proven driver of enhanced casino floor
performance, highlights the Company’s showcase of its
industry-leading, award-winning printers and print systems for the
gaming industry at the Sands Expo and Convention Center (Booth
#2617) in Las Vegas.
Epicentral is delivering proven performance and a clear value
proposition that casino operators can count on as they make it a
key component of their marketing programs. Various Epicentral
casino customers have reported a 100% increase in lower-tier player
average daily theoretical (“ADT”) on the day a random award is
presented to players; an 87% redemption rate of coupons targeted at
carded players; a 73% boost in coin-in for a single one-hour
promotion; a 40% redemption rate of coupons that encourage bounce
back mid-week repeat visits; a 30% bump in new player loyalty club
enrollment in less than 90 days; and a 25% increase in players
qualifying for top-tier status.
Currently live at four casinos on over 5,000 gaming machines,
Epicentral is a state-of-the-art software system that enables
casino operators to deliver targeted promotion and bonusing coupons
to both their carded and uncarded players in real-time, right at
the slot machine or electronic table game. The easy-to-use
graphical interface gives casino marketing and operations teams a
simple tool to create customized coupons and offers based on any
number of criteria such as uncarded player time on the machine,
coin in, carded player data, rated player data, earned rewards and
randomly awarded prizes, among others. Designed to work in
conjunction with the Company’s award-winning Epic 950® ticket
printer and a ServerPort™ device installed within the slot machine,
Epicentral can connect with all existing slot systems and games as
it operates on a separate and distinct connection with the printer.
As a result, casinos can deploy Epicentral to all of their slot
machines – regardless of manufacturer – to enhance their customers'
experience on a real-time basis.
“We are excited to demonstrate the benefits of Epicentral at G2E
2013 as reflected in the performance benefits delivered at our
current installations,” said Bart C. Shuldman, Chairman and Chief
Executive Officer of TransAct Technologies. “Our differentiated
software system is delivering proven performance across over 5,000
slot machines, leading to increased interest from casino operators
worldwide. Casino operators understand the power of targeted
promotions and their appreciation of Epicentral’s ability to
effectively deliver these promotions directly to the player at the
slot machine is accelerating. They appreciate the value proposition
of a real-time promotion system that can double ADT and drive a 30%
increase in new player enrollment in their loyalty programs.
“Furthermore, our new exclusive multi-year agreement with
Suzo-Happ Group to market and distribute our casino and gaming
printing solutions – including Epicentral – to operators in most
areas of the world greatly expands access to Epicentral given
Suzo-Happ’s international reach and access to most United States
jurisdictions. With their established relationships, we expect to
further expand the addressable market for Epicentral which we
believe will accelerate the pace of deployments.”
In addition to Epicentral, at G2E 2013 TransAct will also
display a diverse array of its award-winning printing systems for
gaming devices and self-service kiosks, including:
- Epic 950 – Installed on over
500,000 slot machines worldwide, the award-winning Epic 950’s
proven reliability makes it the ticket-in/ticket-out (“TITO”)
casino printing solution of choice. The Epic 950 is easily
integrated into all game types, both old and new, and thanks to its
TicketBurst™ technology eliminates player/ticket interference. It
is also fully compatible with Epicentral and ServerPort, providing
for the real-time delivery of eye-catching personalized promotions
and bonus offers directly to players at the gaming machine while
they are playing.
- Epic 880® – A compact printer
for all types of gaming machines (including amusement with prizes,
skill with prizes and video lottery terminals), the Epic 880
features a modular design that is configurable to nearly any space,
a variable length ticket presenter and ticket retract capability.
It also offers auto paper loading and can accommodate 4-inch or
6-inch paper rolls.
- Epic 430® – With an
easy-to-configure modular design, the Epic 430 is ideal for casino
operators’ customer self-service kiosks. The printer features
variable length tickets with graphics and coupons capabilities,
quick paper roll changes, a fast print speed and an array of
standard paper sensors.
Mr. Shuldman added, “The line-up of our Epic casino and gaming
printers on display at G2E 2013 clearly demonstrates TransAct’s
long-term commitment to continuous investment in technology and
innovation. Our industry-leading TITO casino printing solutions
provide casinos with the reliability they depend on to operate
efficiently and help deliver their guests an optimal, uninterrupted
experience. Installations of the Epic 950 go hand-in-hand with our
growing list of Epicentral deployments and our new exclusive
distribution agreement with Suzo-Happ, which significantly expands
our worldwide distribution network, particularly in the United
States, is expected to drive increased sales of this favored
printing solution going forward. Our new relationship with the
leading distributor of gaming products, with gaming licenses in
almost every jurisdiction, will also benefit sales of our other
proven gaming machine and kiosk printers. TransAct is dedicated to
offering our customers the best in service and we expect to further
that goal through our Suzo-Happ alliance going forward.”
Also on display at G2E 2013 will be the Company’s innovative new
Ithaca 9700® food safety terminal, an ideal solution for use in the
back-of-house areas of a casino operator’s food and beverage
venues. The Ithaca 9700 is a first-of-its-kind offering that saves
time, cuts food waste, reduces labor costs and reduces the risk of
food spoilage. Its large, easy-to-read 8.4-inch color touch screen
display allows employees to quickly print easy-to-read expiration
and “enjoy by” date labels, thus mitigating food spoilage. The
PC-based terminal also allows for quick menu changes and can
generate accurate “prep” and “grab-and-go” labels via an internal
real-time clock. The Ithaca 9700 is uniquely positioned to help
casino operators and their foodservice venues comply with food
safety regulations by more fully automating their contamination
prevention processes while improving the overall quality of their
product offerings.
“G2E 2013 will be TransAct’s most exciting show ever,” Shuldman
concluded. “With a new exclusive distribution agreement in place
and a growing line of industry-leading printing solutions for the
gaming floor and for foodservice venues, our casino customers are
coming to rely on TransAct as a one-stop shop for all of their
printing needs. We are eager to show off our entire portfolio of
products for the gaming industry and are looking forward to
demonstrating for customers how we can improve their floor
performance and benefit their back-of-house operations.”
For more information about the Epicentral print system, the
Company’s Epic series of gaming device printers and the Ithaca 9700
food safety terminal, please visit
http://www.transact-tech.com.
About TransAct Technologies Incorporated
TransAct Technologies Incorporated is a leader in developing and
manufacturing market-specific solutions, including printers,
terminals, software and other products for transaction-based and
other industries. These industries include casino and gaming,
lottery, food safety, banking, point-of-sale, hospitality, oil and
gas, and medical and mobile. Each individual market has distinct,
critical requirements for printing and the transaction is not
complete until the receipt and/or ticket is produced. TransAct
printers and products are designed from the ground up based on
market-specific requirements and are sold under the Ithaca®, Epic,
EPICENTRAL® and Printrex® product brands. TransAct distributes its
printers through OEMs, value-added resellers, selected
distributors, and direct to end-users. TransAct has over 2.4
million printers installed around the world. TransAct is also
committed to providing world-class printer service, spare parts,
accessories and printing supplies to its growing worldwide
installed base of printers. Through its TransAct Services Group,
TransAct provides a complete range of supplies and consumable items
used in the printing and scanning activities of customers in the
hospitality, banking, retail, gaming, government and oil and gas
exploration markets. Through its webstore,
http://www.transactsupplies.com, and a direct selling team,
TransAct addresses the on-line demand for these products. TransAct
is headquartered in Hamden, CT. For more information, please visit
http://www.transact-tech.com or call 203.859.6800.
Epicentral, Epic and Ithaca are registered trademarks of
TRANSACT Technologies Incorporated. ©2013 TRANSACT Technologies
Incorporated. All rights reserved.
Forward-Looking Statements
Certain statements in this press release include forward-looking
statements. Forward-looking statements generally can be identified
by the use of forward-looking terminology, such as "may", "will",
"expect", "intend", "estimate", "anticipate", "believe" or
"continue" or the negative thereof or other similar words. All
forward-looking statements involve risks and uncertainties,
including, but are not limited to, customer acceptance and market
share gains, both domestically and internationally, in the face of
substantial competition from competitors that have broader lines of
products and greater financial resources; our competitors
introducing new products into the marketplace; our ability to
successfully develop new products; our dependence on significant
customers; our dependence on significant vendors; dependence on
contract manufacturers for the assembly of a large portion of our
products in China; our ability to protect intellectual property;
our ability to recruit and retain quality employees as the Company
grows; our dependence on third parties for sales outside the United
States, including Australia, New Zealand, Europe, Latin America and
Asia; the economic and political conditions in the United States,
Australia, New Zealand, Europe, Latin America and Asia; marketplace
acceptance of new products; risks associated with foreign
operations; the availability of third-party components at
reasonable prices; price wars or other significant pricing
pressures affecting the Company's products in the United States or
abroad; risks associated with potential future acquisitions;
our new line of food safety and oil and gas products will drive
increased adoption by customers; the outcome of the lawsuit between
TransAct and Avery Dennison Corporation; and other risk factors
detailed from time to time in TransAct's reports filed with the
Securities and Exchange Commission. Actual results may differ
materially from those discussed in, or implied by, the
forward-looking statements. The forward-looking statements speak
only as of the date of this release and the Company assumes no duty
to update them to reflect new, changing or unanticipated events or
circumstances.
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