Shuffle Master, Inc. (NASDAQ Global Select Market: SHFL) (“Shuffle Master” or the “Company”) today announced it will Deliver More with a wide range of product innovations during the International Casino Exhibition (“ICE”) at the Earl’s Court Exhibition Center in London, United Kingdom, January 24-26, 2012. Product demonstrations will be available at booth #3450. Shuffle Master’s exhibit will demonstrate how its products are designed to deliver more profitability to casino operators and more fun and excitement to players.

Shuffle Master's i-Table Roulette (Photo: Business Wire)

“With over half of our business from the international marketplace, Shuffle Master remains extremely focused on providing security and entertainment through innovation to gaming markets across the globe. Europe is certainly a key part of that focus,” said Gavin Isaacs, Chief Executive Officer of Shuffle Master. “This year we’re thrilled to highlight a multitude of products designed to meet the needs of our European customers, both in the live and online gaming space. We’re looking forward to a successful ICE 2012 where we’ll have the opportunity to fully demonstrate the power of our renowned brands and cutting-edge entertainment products.”

The exhibit will spotlight key innovations from the following product categories – utility products, specialty table games, e-tables, and iGaming - and will serve to highlight how Shuffle Master delivers

…More Security through Enhanced Utility Offerings

World-renowned for their exceptional engineering and unparalleled performance, Shuffle Master's card shufflers are designed to increase table game productivity, profitability and security. The new MD3™ shuffler demonstrates the advanced capabilities of the latest shuffling technology. Using proven optical card-reading technology, the MD3 scans and verifies pre-shuffled blackjack and baccarat decks right at the table. Featuring an innovative platform and gripper system, the MD3 counts and shuffles up to eight decks of cards quickly and quietly, with significantly reduced wear and tear, making cards last longer. The MD3 also features an optional on-board ticket printer that produces a receipt of the deck verification results right at the table.

Other utility offerings highlighted at the show include:

Easy Chipper D® - With improved chip handling, better safety features and less moving parts, the new Easy Chipper D provides quick and accurate chip sorting, which increases the number of spins per hour. The Easy Chipper D is also enhanced with an easy to use touch-screen interface that makes it easier than ever to set the machine's features.

i-Verify- i-Verify, an LCD touch-screen display that is embedded into a felt table, provides increased security and reduces dealer training for “house way” games like Fortune Pai Gow PokerSM and Fortune San Lo PokerSM. When used in conjunction with an i-Deal® shuffler, the i-Verify tells the dealer exactly how to set his or her hand, according to the prescribed house procedure.

Deck Checker – The latest Deck Checker has been re-engineered and updated with all new components, including touch-screen controls and Shuffle Master's proven optical card recognition technology. The Deck Checker provides a fast, effective alternative for customer’s card verification needs by checking and verifying up to eight decks of cards in less than 2 minutes. The Deck Checker is also able to Identify missing, extra or unknown cards.

…More Access to Content with Shuffle InteractiveSM

Front and center at the booth, Shuffle Interactive will highlighting Shuffle Master’s strong brands and compelling content leveraged across multiple online and mobile devices. Superior quality, security and accessibility will be standard on all Shuffle Master online and mobile games. The Shuffle Interactive platform seamlessly integrates into any online casino or third-party platform and can deliver content through nearly any device including PC, Mac, Betting Terminals, iOS and Android. Shuffle Interactive will formally launch in the coming months with free-to-play and for-wager versions of Three Card Poker and Ultimate Texas Hold’em; however, demonstrations of its advanced capabilities will be available in the booth during the show.

…More Cutting-Edge Technology with New i-Table™ Innovations

All i-Table games on display at ICE will feature richer, more intuitive graphic interfaces tied together with compelling new content. The i-Table game’s automated betting and wager resolution process dramatically increases game security, accuracy and speed, resulting in more rounds per hour while eliminating errors, a key advantage on specialty table games that have complex paytables with high odds and complicated payouts. The i-Table can also connect to back-of-house player tracking systems that allow casino customers to rate, track, and comp their player base. The i-Table products on display at ICE include:

i-Table Roulette® - Expanding upon its i-Table platform, Shuffle Master will present the i-Table Roulette, which features a roulette table with a live wheel, ball and dealer, and has an identical footprint to a traditional table. The i-Table Roulette provides all the added functionality and benefits of electronic wagering. I-Table Roulette has a graphically-enhanced central display screen replicates a felt layout, and virtual betting stations resolve all bets accurately and instantaneously. Spins per hour are significantly increased virtually eliminating errors while more than doubling table productivity. The i-Table Roulette has stunning graphics, intuitive interface and inherent game-integrity enhance the experience for both the player and the dealer.

Bad Beat BonusSM for i-Table Specialty Games – Shuffle Master will present Bad Beat Bonus for i-Table Ultimate Texas Hold’em. Bad Beat Bonus is the first side bet for i-Table Ultimate Texas Hold’em and allows the player to be paid odds if either the player or the dealer loses with three-of-a-kind or better.

King’s BountySM for i-Table - Delivering even more excitement to the i-Table, the new King’s Bounty side bet for i-Table Blackjack will make its debut at the show. King’s Bounty allows players to get paid odds for any total of 20 on their first two cards. King’s Bounty will join two of Shuffle Master’s other blackjack side bets on i-Table – Royal Match 21® and Bet the Set “21”®. Because all wagers are reconciled simultaneously with little to no downtime or errors, the i-Table platform allows for seamless integration of multiple side bets.

...More Advances in Progressive Technology For Specialty Table Games

This year’s exhibit will also feature a progressive version of Four Card Poker. Chip sensors embedded in the table allow players to place an optional jackpot wager to potentially win fixed prizes or a continuously incrementing progressive jackpot. Progressive tables within a single property can be linked using Shuffle Master’s Game Manager software.

…More Efficiency through Electronic Wagering

Rapid Multigame for Rapid Table Games™ will also be front and center at the exhibit, offering anticipated superior flexibility needed in the European casino environment. Combining a live dealer and a touch-screen electronic betting interface, the Rapid line of electronic table systems significantly increases game security and productivity. Rapid Multigame is the latest enhancement to the Rapid platform and includes a multigame feature that gives players the flexibility to choose which Rapid game – Baccarat, Roulette, or Sic Bo – they would like to play on their terminal, without ever having to leave their seat. Enhanced live statistics are available at the touch of a button and seamless betting can be conducted across multiple games. With the capability to accommodate over 300 terminals per table and up to 6 tables of each game type, betting limits can be easily configured to suit each betting position.

Live updates and pictures from Shuffle Master’s booth at the show will be available on www.twitter.com/shufflemaster and www.twitter.com/shfl_news.

About Shuffle Master, Inc.

Shuffle Master, Inc. is a leading global gaming supplier committed to making gaming more fun for players and more profitable for operators through product innovation, and superior quality and service. The Company operates in legalized gaming markets across the globe and provides state-of-the-art, value-add products in five distinct categories: Utility products, which include automatic card shufflers and roulette chip sorters; Proprietary Table Games, which includes live games, side bets and progressives; Electronic Table Systems, which include various e-Table game platforms; Electronic Gaming Machines, which include video slot machines; and newly introduced iGaming, which features online versions of Shuffle Master’s table games, social gaming, and mobile applications. The Company is included in the S&P Smallcap 600 Index. Information about the Company and its products can be found on the Internet at www.shufflemaster.com, or on Facebook, Twitter and YouTube.

Forward Looking Statements

This release contains forward-looking statements within the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. All statements included in this release other than statements that are purely historical are forward-looking statements. Forward-looking statements in this press release include, without limitation: statements regarding our strategy for innovation and the development of our intellectual property; our anticipation that all of our products and game titles will be accepted in all of our markets, will be commercially successful or will be in-demand by casinos and their customers; our belief that we will be able to successfully leverage our Shuffle Interactive content across any device and within our anticipated timing; our belief that the requirements of our privileged licenses will not be changed, altered or revoked in a manner that would impact our ability to conduct our business or market our products as currently conducted or as we anticipate doing so. Our beliefs, expectations, forecasts, objectives, anticipations, intentions and strategies regarding the future, including without limitation those concerning expected operating results, revenues and earnings are not guarantees of future performance and are subject to risks and uncertainties that could cause actual results to differ materially from results contemplated by the forward-looking statements, including but not limited to: our unanticipated inability to accomplish our innovation objectives or our inability to accurately gauge the commercial appeal of our products; unexpected changes in the market and economic conditions and reduced demand for or increased competition with Shuffle Master’s products; unanticipated changes in the laws, rules or regulations governing gaming and iGaming.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50141664&lang=en

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