BRAVADA Prepares for the Holiday & New Year Season for Accelerated Growth for BRAVADA Women’s Athletica and BravadaWomen.com
September 07 2010 - 5:41AM
Business Wire
BRAVADA International Ltd. (www.BravadaLtd.com) (Pink
Sheets:MFLI) announced today that it is preparing and
implementing a number of changes and additions heading into its
busy Holiday and New Year’s season for Bravada Women’s Athletica
and BravadaWomen.com. BRAVADA is implementing a number of new
growth plans and initiatives and is making changes to a number of
its business components. Included are the following:
- BRAVADA has amicably ended its
agreement with TLK Fusion. BRAVADA believes it needs to and has
been in discussions with, a high profile Los Angeles PR agency in
the fashion and women’s fitness industry. BRAVADA and TLK Fusion
continue to enjoy a very cooperative and well spirited
relationship.
- In-house accounting. Our current
outsourcing configuration has resulted in delays for filing our
quarterly financials. BRAVADA has completed the interview process
and will make these changes for Q3 reporting.
- A new BRAVADA corporate website
based in HTML with new features.
- Specific corporate focus on
growing BRAVADA brands; The opening of new locations for BRAVADA
Women’s Athletica, implementing its franchise model for early
2011.
- Significant additions and
national promotions for www.BravadaWomen.com to be announced
shortly.
- Continuing to promote BRAVADA
Women’s Athletica with its Creative Director, Ex-Spice Girl and
Star of Mel B: It’s a Scary World, Melanie B.
- Additional relationships with
high profile International celebrities, personalities and
organizations.
- Develop and complete additional
in-process business relationships.
- Continue to develop BRAVADA
Productions through strategic alliances for BRAVADA Girl and The
Complete Package™.
- Complete the implementation of a
number of items that will see its gross margins at BRAVADA Women’s
Athletica expand significantly.
BRAVADA’s business focus is designed to develop and grow its
brands and intellectual property in areas where it has complete
control and enjoys very good margins. With this in mind, BRAVADA
will not be moving forward as a partner in the Kardashian Khaos
store and has ended the agreements amicably between all
parties.
BRAVADA anticipates a monthly fixed cost savings of around
$5,200.00 per month as a result of these changes and only expects
to add additional fixed costs with BRAVADA Women’s Athletica store
expansion on a pro forma basis.
BRAVADA shall update investors in the coming days with respect
to a number of the items listed above as most have been completed
or are nearing completion. BRAVADA also expects to update investors
on its guidance during its next conference call.
“We have completed and are planning some very large scale
additions, relationships and implementing changes,” replied Danny
Alex, CEO of BRAVADA. “We are focusing on our BRAVADA brands and we
have many exciting things planned.”
About BRAVADA International Ltd
BRAVADA is a publicly traded company specializing in innovative
media, health, fitness and lifestyle products that owns and
operates BRAVADA Women’s Athletica, an exclusively women’s yoga
wear and fitness apparel retail store and BRAVADA Productions which
develops exciting brands through the creation of internet and
television media content. BRAVADA is dedicated to providing the
highest quality products, services and media that enriches and
provides beneficial betterment for individuals, both physically and
emotionally. Through its dedication to quality and innovation,
BRAVADA delivers its products, services and media by empowering
individuals through positive lifestyles and experiences.
This news release may contain statements about future
expectations, plans, prospects or performance of BRAVADA
International Ltd that constitute forward-looking statements for
purposes of the safe harbor Provisions under the Private Securities
Litigation Reform Act of 1995. These forward-looking statements
generally can be identified by phrases such as BRAVADA or its
management "believes," “intends,” "expects," "anticipates,"
"foresees," "forecasts," "estimates" or other words or phrases of
similar import. Similarly, statements herein that describe the
Company's business strategy, outlook, objectives, plans, intentions
or goals also are forward-looking statements. All such
forward-looking statements are subject to certain risks and
uncertainties that could cause actual results to differ materially
from those in forward-looking statements. “VATA Brasil” is a
Trademark of VATA Brasil Inc. “BRAVADA” a trademark of BRAVADA
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