LOS ANGELES, June 1 /PRNewswire-FirstCall/ -- Winning Brands
Corporation (Pink Sheets: WNBD; Frankfurt: WMU)
www.WinningBrands.com, manufacturer of popular new Winning Colours
Stain Remover, confirms today that it is ready for implementation
of Winning Brands' first-ever Direct Response Television
Advertising. The company's intention to expand to DRTV marketing
was first announced in December 2009
with the intention to be on-air 2nd Qtr 2010. Preparations
have been completed on-time and on-budget.
The DRTV launch is the most significant marketing move yet by
Winning Brands to enter the U.S. consumer packaged goods sector and
to gain national retail distribution for its breakthrough cleaning
solution. National cable TV networks have been identified for the
first test airings, scheduled to begin next week. This will be the
first time that Winning Colours Stain Remover TV advertising will
be seen by consumers across America. Winning Colours Stain
Remover is being described as the world's most versatile cleaning
solution because of its unique performance characteristics across
an extraordinary range of uses while retaining unheard of kindness
to skin for products in this category. A growing consumer fan
base is already posting video examples of Winning Colours in action
through social media site YouTube:
www.youtube.com/results?search_query=winning+colours+stain+remover&aq=0.
Winning Colours Stain Remover is known as 1000+ in
non-English foreign markets, where distribution arrangements are
also picking up pace.
The Winning Colours DRTV product offering will be priced at
$19.95, consisting of a custom kit
that includes both large and small bottle SKU's of Winning Colours
Stain Remover concentrate, as well as a new custom reusable
Convenience Sprayer with which to stretch the value of the offering
20-fold for general purpose cleaning through dilution with water.
Also included are 10 new "Pocket Paks" - an innovative SKU
designed specifically for the DRTV launch. Winning Colours
Pocket Paks are miniaturized dispensing pouches that slip into
purses, pockets and other tight spaces for single-use applications
when stain mishaps occur in inconvenient places, such as the
restaurant table and while travelling, where bottles are not
suitable.
Winning Colours DRTV consumer purchases will be taken via
live-operators 24-hrs per day to service the round-the-clock
television ad placements. Orders will also be taken on-line at a
new micro-site developed specifically to support the DRTV.
Various iterations of the commercial will eventually be spun off
the initial 2 minute short-form infomercial, to include 60 second
support pieces and versions with retailer logos that create a
tie-in between the brand and store versions of the SKU's in due
course. It is anticipated that the Winning Colours DRTV
campaign will pass through a series of tests in order to optimize
results by making adjustments where required. Winning Brands
is making a long term commitment to DRTV and high quality customer
service in order to harness the power of this medium as a spring
board to large scale national distribution and to support those
listings when activated.
Winning Brands' best-in-class commitment for DRTV operations
includes its selection (and acceptance by) leading experts during
all phases of the DRTV project, including Hawthorne Direct for TV
commercial production and media buying www.hawthornedirect.com,
Convergys Customer Relationship Management for primary call center
operations www.convergys.com and Datapak Services Inc for
fulfillment logistics www.datapakservices.com, amongst others.
All three of these organizations are associated with
successful DRTV campaigns and all count America's finest
corporations amongst their clients.
Winning Brands CEO, Eric Lehner,
comments upon the significance to the company of this development:
"A successful DRTV roll-out can increase the value of our company
by several times. DRTV successes are documented to have sales
potential in the tens of millions of dollars per year. This,
combined with ensuing retailer listings and proper cost controls,
will enable us to become highly profitable so that we can
eventually buy back Winning Brands common shares. In our business
plan, consumers benefit and shareholders win through a consumable
world class product that is useful to virtually every household.
As product manufacturers, we also have more flexibility to
adjust the DRTV elements than ordinary DRTV products. This
amounts to better than average prospects for success. Winning
Brands' style has always been to keep at it, until we get it right.
We'll get there."
ABOUT WINNING BRANDS CORPORATION: Winning Brands
Corporation is a manufacturer of eco-responsible cleaning solutions
including its lead brand, Winning Colours Stain Remover, known as
1000+ in non-English markets. The innovative stain remover
and multi-cleaner is targeted by the company to become the
world's favourite stain removing solution because of its
exceptional skin-friendliness, versatility and economy when used as
a diluted multi-cleaner. Additional brands include KIND
Laundry Products, CLEAN1 Spray, SMART Wet Cleaning Solutions and
TrackMoist Dust Suppressant to conserve water and improve
performance at dirt race tracks.
Certain statements in this news release that are not historical
facts are "forward-looking statements" within the meaning of the
Private Securities Litigation Reform Act of 1995. Such statements
may be identified by the use of words such as "anticipate,"
"believe," "expect," "future," "may," "will," "would," "should,"
"plan," "projected," "intend," and similar expressions. Such
forward-looking statements involve known and unknown risks,
uncertainties and other factors that may cause the actual results,
performance or achievements of Winning Brands Corporation (the
Company) to be materially different from those expressed or implied
by such forward-looking statements. The Company's future operating
results are dependent upon many factors, including but not limited
to the Company's ability to: (i) obtain sufficient capital or a
strategic business arrangement to fund its expansion plans; (ii)
build the management and human resources and infrastructure
necessary to support the growth of its business; and (iii)
competitive factors and developments beyond the Company's control.
Winning Colors/Winning Colours Stain Remover is a registered
trademark of Niagara Mist Marketing Ltd. CLEAN1, KIND,
ReGUARD-4 and TrackMoist are trademarks of Niagara Mist Marketing
Ltd., subsidiary of Winning Brands Corporation. SMART Wet
Cleaning Solutions is a trademark of Solvent Free Solutions,
Inc.
Corporate
Contact Information:
|
|
Winning
Brands Corporation, Office Direct (705) 737-4062,
|
|
11
Victoria Street, Suite 220A, Barrie, Ontario, Canada L4N
6T3
|
|
CustomerService@WinningBrands.ca
|
|
|
|
Investor
Relations:
|
|
Paul
Knopick (949) 707-5365
|
|
News@WinningBrands.ca
|
|
|
SOURCE Winning Brands Corporation