Mobile content technology vendor, m-Wise (OTCBB: MWIS), today announced its consolidated financial results for the fiscal year ended December 31, 2008.

Financial Results

Revenues for the year ended December 31, 2008 rose to $2,833,626, up 23% from $2,295,260 in 2007. Income from customer services and technical support increased 34% to $1,375,739 for the year ended December 31, 2008 from $1,030,370 in 2007. Income from revenue share increased 13% to $976,771 for the year ended December 31, 2008 from $864,894 in 2007. Income from license fees and products increased 20% to $481,116 for the year ended December 31, 2008 from $399,996 in 2007.

Full financial results for 2008 are available in m-Wise 10-K filing.

"m-Wise marked another exceptional year of growth in 2008, generating increased income from revenue share, customer services and technical support as well as license fees and products," stated Mati Broudo, co-founder and Chairman of m-Wise. "During calendar year 2008, we expanded our business in our primary markets of the USA and Brazil. Our US presence, which we established in late 2007, has developed and expanded as we had hoped, and we signed new deals in this territory this year. We have geared our special expertise in the mobile entertainment industry and signed deals with records labels such as Universal Motown Republic Group and Interscope which are part of the Universal Records Group, to deliver various artist specific mobile content experience. We started working with the leading WPP advertising agency, Burson Marsteller, and delivered a relatively small mobile marketing project for them with the expectation to become their selected technology partner in this market segment and launch additional projects in 2009. We have also secured two major deals in the territory of Brazil with Zero 9 and Daivid2Mobile's Boltcel, leaders in the Italian mobile entertainment market that plan to launch their services in Brazil using our technology. We have also been able to strengthen our partnerships with existing customers, Thumbplay, Arvato Mobile, Interchan, Logia Mobile and Supportcomm and have been able to benefit from the revenue share model that we have established with some of them and see growth in our revenues following their growth in business. We have seen the implication of the global economy downturn reflected in the activity of some of our customers, yet despite that, we have seen a significant improvement in our revenue growth of 23% from last year.

"We believe that the strength of our technology and position in the market allows some of our potential customers to become more effective with our technology and therefore, despite of the global economy downturn and based on the current sales pipeline we have, we expect 2009 to be another year of growth in revenues where we expect to achieve profitability," concluded Mr. Broudo.

About m-Wise

Founded in 2000, m-Wise has established itself as a leading international provider of enabling technologies for the mobile communications, mobile advertising, mobile gaming and mobile entertainment industries. m-Wise is the developer of MOMA platform, a proven mobile content management and service delivery platform used in over 50 mobile networks throughout Europe, North and Latin America, and Asia.

MOMA is an integrated "one stop shop" for mobile operators, wireless ASPs, and content providers to deliver end-users with a state-of-the-art mobile experience. MOMA makes it easy to manage and deliver content such as entertainment, music, games and video regardless of handset compatibility, while adding real-time end user interactivity like voting, mobile marketing, advertising and access to all forms of real-time content. MOMA furthermore integrates built-in capabilities for transactional billing, customer care and marketing to satisfy the growing needs of major brands and marketing agencies.

For more information, please visit www.m-wise.com.

Safe-Harbor Statement

This press release contains "forward-looking statements." These forward-looking statements use words such as "believes," "intends," "expects," "may," "will," "should," "plan," "projected," "contemplates," "anticipates" or similar statements. These statements are based on our beliefs, as well as assumptions we have used based upon information currently available to us. Because these statements reflect our current views concerning future events, these statements involve risks, uncertainties and assumptions. Actual future results may differ significantly from the results discussed in the forward-looking statements. A reader, whether investing in our common stock or not, should not place undue reliance on these forward-looking statements, which apply only as of the date of this press release.

For more information, please contact: m-Wise IR: Adi Armoza Email: Email Contact