BURR
RIDGE, Ill., Aug. 19,
2024 /PRNewswire/ -- Bray Leino and The MX Group's
partnership ranked at No. 6 in the Global Agencies Benchmarking
Report. The inaugural report, produced by B2B Marketing, reveals
the global agency landscape, industry challenges and the agencies
named global B2B agency front-runners.
"We're delighted to take a top spot on B2B Marketing's
influential agency leaderboard. Our transatlantic partnership
offers global B2B marketers an agency option outside of the holding
companies at a time when the industry needs change," said
Tony Riley, president and CEO,
MX.
The Bray Leino MX partnership, which started in 2019, offers
clients over 450 full-time employees and 75 years of B2B experience
with capabilities ranging from brand development to demand
generation, media, events and digital development. It's about
building custom teams and bespoke working practices to support the
intricacies of the world's largest B2B brands and to enable them to
launch global initiatives from the ground up, rather than from the
top down. The partnership has been tested and refined into a
world-class alternative global agency option called Global
Agility™.
Kate Cox, CEO at Bray Leino,
said: "We are both leading agencies in our respective territories,
and for our unique partnership to place amongst the Top B2B
Agencies in the world is testament to the strength of our
relationship and business model. Global B2B marketing is about
combining the big picture with an eye for local detail, and the
agility to scale response — this is where we're different. And why
we rank amongst the global heavyweights."
In the U.S., MX is the second-largest independent B2B
agency and the fifth-largest overall. This year's standing
makes MX the only agency in the top 10 since the start of B2B
Marketing's U.S. report.
Bray Leino is the U.K.'s No. 5 B2B agency for 2024,
and the only agency to spend 10 years in the top five.
Learn more about the Bray Leino MX partnership and the power
of Global Agility™ for B2B brands.
About Bray Leino + MX Partnership
For today's B2B businesses, the engine that drives sales and
brand-building is hugely complex. They need a different kind of
agency partner now: A richly-resourced but light-on-its-feet
transatlantic partnership of B2B specialists unburdened by the
friction of the traditional agency heavyweights. Say hello to the
Bray Leino MX Partnership. One progressive, pragmatic team
assembled to make every component of marketing success perform and
mesh, across every audience, channel and market, with intelligence,
impact and speed. It's one seamless experience for clients that
delivers big solutions, not over-engineered ones, and allows the
freedom to build the right solutions for every challenge,
individually. We call it the power of global agility. Where
creating high-energy ideas can make a bigger impact on a local,
national and global scale to grow B2B businesses and brands
worldwide. For more, visit
themxgroup.com/about/global-capabilities.
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SOURCE The MX Group