Optimove Recognized as a Contender Email Marketing Service Provider by Independent Research Firm
August 15 2024 - 9:09AM
Optimove, the first Customer-Led Marketing Platform, has been named
a Contender in The Forrester Wave™: Email Marketing Service
Providers, Q3 2024. The report cites Optimove's strength in
improving marketer processes with real-time data, and delivering
AI-generated recommendations, solidifying, for the company, its
position as a powerhouse of both email and cross-channel marketing.
The Forrester Wave™ report provides an in-depth analysis of the
latest trends in the Email Service Provider (ESP) space and
evaluates the most significant providers offering solutions to help
businesses optimize their email marketing strategies.
Optimove received the highest possible scores in the criteria of
Personalization, Process and Workflow Innovation, Email Value, and
Organizational Improvement. Optimove also ranked third highest out
of all 12 vendors in the Current Offering category of an EMSP.
Optimove believes the recognition underscores its commitment to
data-driven insights and personalized customer experiences. This
recognition reinforced Optimove’s ability to drive efficiency for
cross-channel marketers both in their day-to-day work and their
overall business
Optimove believes its status in the report is further
recognition of its continuous investment in customer engagement
channels, accelerated by recent acquisitions in mobile marketing
and digital personalization, and underscores its growing presence
in the email marketing space. The company's focus on orchestrating
personalized marketing campaigns across digital channels has
established it as a reliable partner for businesses looking to
enhance their customer engagement strategies.
The report noted that “Optimove’s strength is improving marketer
processes with real-time data. ‘Optibot’ – Optimove’s AI-generated
recommendations, in-product guidance, and self-learning courses all
help clients upgrade workflow and reduce reliance on
promotions.”
The report stated that “Optimove makes sense for buyers
consolidating their CDP and ESP or for those who value decisioning
over message composition.”
Optimove’s Email Marketing
Service Optimove’s
native email personalization and delivery platform powers
all aspects of preparing, delivering, and tracking
hyper-personalized email marketing campaigns. Seamlessly
integrated within Optimove, OptiMail offers marketers a rich email
platform specially designed for personalized customer
marketing.
About Optimove Optimove
is the first Customer-Led Marketing Platform. Its solutions ensure
that marketing always starts with the customer instead of a
campaign or product. Customer-led marketing has been proven to
deliver brands an average increase of 33% in customer lifetime
value.
It is the only customer-led marketing platform powered by the
combination of 1) rich historical, real-time, and predictive
customer data, 2) AI-led multichannel journey orchestration, and 3)
statistically credible multitouch attribution of every marketing
action. Optimove is a recognized leader in Multichannel Marketing
Journey Orchestration.
Optimove provides industry-specific and use-case solutions for
leading consumer brands globally. For more information, go to
Optimove.com.
Guy Leshno
Optimove
+447716089172
Guy_l@optimove.com