Leading data collection company provides verified
voter-matched sample to Research Desk platform users, resulting in
enriched data for public opinion research and polling
NEW
ORLEANS, Aug. 15, 2024 /PRNewswire/ -- Rep
Data, a full-service data collection technology firm for primary
research, is making it easier for researchers to purchase
voter-matched sample through Rep Data's demand side platform,
Research Desk. Rep Data's Research Desk platform users can access
pre-matched voters, verified by L2, which provides nonpartisan
trusted data mapping for updated, accurate voter information. This
is the industry's first DIY offering of voter-matched sample for
public opinion researchers and pollsters.
"Historically, purchasing voter matched sample has been a
cumbersome process," said Pat
Stokes, CEO of Rep Data. "By integrating with our
API-connected suppliers who have matched their respondents with L2
data, we are able to leverage voter-matched targeting to engage
verified respondents in real-time — making the process faster and
more efficient and the data more reliable."
This new offering, available through Research Desk, allows
researchers to:
- Create more accurate and specific target segments based on
voting behavior and demographic details
- Confirm the authenticity of panelists more confidently
- Analyze correlations between past voting behavior and current
opinions or preferences (crucial for political and consumer
research)
- Ensure that the sample accurately represents the population of
interest
- Ability to append additional demographics such as voter
history, buying habits, hobbies and interests, congressional
district boundaries, and more
"As the 2024 U.S. election season ramps up, we're excited
to be able to offer this industry-first offering to researchers,"
said Vignesh Krishnan, CTO of Rep
Data. "But this integration will be useful far beyond this year's
election cycle, offering a valuable resource to public opinion
researchers and polling professionals."
Voter-matched data can be utilized for a variety of research
purposes, including:
- Consumer Research: Understanding the correlation between voting
behavior and consumer preferences or habits.
- Public Opinion Studies: Gauging public opinion on social,
economic, and political issues with more granular demographic
insights.
- Targeted Marketing: Creating more targeted campaigns based on
the demographic and behavioral profiles derived from voter
data.
- Policy Impact Analysis: Analyzing how voter segments might
respond to policy changes or public initiatives.
- Nonprofit and Advocacy: Helping nonprofits and advocacy groups
understand their supporters better and tailor their outreach
efforts accordingly.
Researchers interested in voter-matched sample can contact Rep
Data for more details and pricing.
About Rep Data
Rep Data provides full-service data collection solutions for
primary researchers, helping expedite data collection for primary
quantitative research studies, with a hyper-focus on data quality
and consistent execution. The company's mission is to be a
reliable, repeatable data collection partner for approximately 500
clients, including market research agencies, management
consultancies, Fortune 500 corporations, advertising agencies,
brand strategy consultancies, universities, communications
agencies, public relations firms, pollsters and more.
Media Contact: Ryan Rothe,
+1-972-741-6531, 381850@email4pr.com
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SOURCE Rep Data