As demand for both economically and environmentally friendly
solutions rise, the kitchen sustainability franchise continues to
strengthen its network and reports strong performance.
ORLANDO,
Fla., Aug. 8, 2024 /PRNewswire-PRWeb/ -- Demand
for sustainability is an ongoing pressure from consumers,
and Filta Environmental Kitchen Solutions, the active fryer
management franchise with 123 owners across 356 territories, helps
its clients meet this demand through its oil micro-filtration,
removal, recycling and replacement of cooking oil. Rounding out Q2,
the entire Filta system continues to see the benefits of its work
and the larger response to it.
"We've been able to grow our business through word-of-mouth
referrals, and that's one of the things that has been helping to
push growth from the bottom-up," said Rob
Totten, vice president of franchise development. "From a
national accounts perspective, we've both signed new partnership
agreements and enhanced and expanded agreements with existing
clients."
So far this year, Filta secured a national partnership with
Legends Hospitality, who manages some of the nation's premier
sporting venues. The brand also renewed and enhanced its
agreement with Aramark, one of the world's largest
foodservice, facilities and uniform providers while continuing to
grow its business with healthy food supermarket chain Whole
Foods.
Earlier this year, Filta also issued a new Franchise Disclosure
Document that offers six total services, including the new
FiltaClean, a thorough — but still eco-friendly — commercial
kitchen deep cleaning service. The expansion of services only
further strengthens the brand's appeal with clients and empowers
owners to build even stronger long-term relationships.
"This is a very sticky business. For that reason, when we
service a customer, not only do we not lose them but we service
them every week — generally twice a week," Totten said. "Through
those relationships, we get connected to other people we can help,
and that leads to strong organic growth."
While sustainability has been a visible issue for many years,
interest in it continues to grow. According to The Business
Standard, 84% of customers can be alienated from a brand or company
on the basis of poor environmental practices, and 78% of consumers
"feel that sustainability is important." Filta plans to continue
backfilling markets where additional need exists in the coming
months. These consumer trends only further bolster the need for and
strength of the model.
"We continue to be a leader in the environmental space both
through our impact and the way we quantify and qualify that impact
for our customers," Totten said. "We provide environmental impact
reports outlining the pounds of oil collected and converted into
biodiesel, and having that measurable reporting data is beneficial
not only for their own environmental impact goals but also for
environmental social governance."
To support the ongoing success of Filta owners, the brand has
enhanced its franchise agreement with a new percentage-based
royalty structure, something that Totten says is quite competitive
compared to other B2B service franchise brands. And for new owners
looking to enter the industry, Filta is offering additional
in-house financing support.
"Due to the combination of both ongoing demand in the market,
the recent improvements we've been able to make to the brand and
business model, and the current state of our pipeline, I foresee
the second half of 2024 being very strong for us, both in terms of
franchise development and existing franchisees' success," Totten
said.
About Filta Environmental Kitchen Solutions
Since its inception in 1996, Filta has positioned itself as the
pioneering leader of active fryer management and environmental
kitchen sustainability across the food and hospitality industries.
Brought to North America in 2002
as a franchise concept, Filta is part of United Kingdom-based Franchise Brands (AIM:
FRAN). The cornerstone of the company's offering is FiltaFry, the
complete fryer management service incorporating on-site
micro-filtration as well as the removal, recycling, and replacement
of cooking oil. Furthermore, the brand provides humidity control in
cold storage devices through FiltaCool and prevents drain blockage
through its grease-free drain foam brand FiltaDrain. Visit
http://www.gofilta.com for more information and
http://www.gofilta.com/franchise for franchise development
opportunities.
Media Contact
Chad Cohen, Mainland, 3125263996,
ccohen@hellomainland.com, www.hellomainland.com
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SOURCE Mainland