Shot Scope Secures $8.5 Million in Series B Funding, Sets Sights on Global Expansion
July 31 2024 - 11:29AM
Shot Scope, the industry-leader in advanced GPS, rangefinder and
shot tracking technology, has secured $8.5m in Series B funding,
accelerating its offering of acclaimed products and game improving
data to over 60 million golfers worldwide.
Led by Guinness Ventures, which invested $4m, the company has
raised the capital to continue its rapid global expansion and
strong investment into product development, specialist resources
and brand marketing - as it continues to provide subscription free,
game-enhancing technology to golfers. With GPS wearables, laser
rangefinders, and shot tracking devices, Shot Scope is committed to
offering products and analytics tools to help players of all skill
levels."This investment accelerates our mission to deliver game
improvement technology to 60 million golfers around the world.
Throughout 2024, we plan to invest in infrastructure across North
America and beyond to support our retail and distribution
partners,” says David Hunter, Founder and CEO of Shot Scope. “Golf
has experienced a huge change in the past five years, as people of
all ages and demographics are entering the sport. With Shot Scope
they can improve quickly and enjoy the game they love even
more."Founded in Scotland (the Home of Golf) by Hunter, Shot Scope
became a trusted name in the UK with key buying groups, green grass
retailers and pro shops welcoming the brand into their networks.
With Shot Scope products readily available across the UK and
Europe, the organization looks to establish the same trust
worldwide. Adam Barker, Guinness Ventures, added “Shot Scope's
innovative product and software suite is meeting strong market
demand, positioning the company for significant expansion both
domestically and internationally. As lead investor, we are thrilled
to further support Shot Scope at this inflection point and to
continue being a part of its exciting growth journey”.In addition
to being available in the largest retailers in the US, including
Dick’s Sporting Goods and PGA Tour Superstore, Shot Scope is
gaining traction with green grass retailers in various states with
the brand’s awareness continually growing. Similarly, partnering
with PGA of America’s Golf Retirement Plus program™ and TROON Golf
Network has further developed Shot Scope’s presence and credibility
within the US golf industry.Beyond physical products, Shot Scope’s
mobile app and web dashboard is home to a plethora of
free-to-access features for its users. Features include aerial GPS
maps on over 36,000 courses worldwide, over 100 tour level
performance statistics and MyStrategy - the data driven strategy
builder.To learn more about Shot Scope, please visit
www.shotscope.com or follow the brand’s social media channels on
Instagram, X and YouTube.About Shot Scope Shot
Scope Technologies (www.shotscope.com), founded in 2014 and
headquartered in Edinburgh Scotland, offers a range of
industry-leading products that improve the way golfers access
distances on the golf course, through both GPS wearables and laser
rangefinders. Their innovative shot tracking devices record over
100 statistics, enabling every golfer to analyze their round, know
their game, and help shoot lower scores. Shot Scope products have
collected over 350 million shots and been used by hundreds of
thousands of golfers worldwide, who enjoy lifetime free updates and
no subscription fees - helping them to save an average of 4.1
strokes. The team consists of technology experts, golfers, and a
former Walker Cup player who are passionate about driving game
improvement and enjoyment through the most expansive and accessible
lineup of golf products on the market.About Guinness
Ventures Guinness Ventures is one of
the largest and most-trusted managers of EIS qualifying
investments, with over 3,000 investors and over £255 million
invested across the Guinness EIS and Guinness AIM
EIS Portfolios. Guinness Ventures forms part of Guinness
Global Investors, the London-based specialist fund management
company, established in 2003. Please see
www.guinnessgi.com/ventures for more details. Company
registration: 4647882. Authorized and regulated by the Financial
Conduct Authority (223077).
- Shot Scope Secures $8.5 Million in Series B Funding, Sets
Sights on Global Expansion
Bill Feidler
Buffalo Groupe
703.615.4034
bfeidler@buffalogroupe.com