NEW
YORK, July 30, 2024 /PRNewswire/ -- Amagi, the
global leader in cloud-based SaaS technology for broadcast and
connected TV (CTV), today announced the release of its
12th Amagi Global FAST Report, which found that
FAST delivers a significant impact to the business for TV Networks,
and D2C streamers. With the increasing expansion of
broadcaster-owned channels in FAST, Amagi insights found that TV
networks account for 30% of the top 100 FAST channels, driving a
40% share in total Hours of Viewing (HOV) across these channels.
Additionally, among Amagi-delivered FAST channels, Global HOV (31%)
and ad impressions (26%) continued to show double-digit growth
during the comparison period (Q2 2024 versus Q2 2023). These
findings underscore the significant role that FAST channels play in
the rapidly evolving streaming landscape, demonstrating FAST's
ability to adapt and thrive in the face of new technologies and
viewing habits.
"The latest edition of our report highlights the
substantial role FAST plays in the streaming ecosystem," said
Srinivasan KA, Co-founder and Chief Revenue Officer of Amagi. "With
TV Networks accounting for a substantial portion of the top
channels and viewing hours, it's clear that FAST provides a great
avenue for traditional media companies to draw additional
revenues in the digital age. This report also underscores the
ongoing double-digit growth in global HOV and ad impressions,
demonstrating the robust health of the FAST market."
"While regional differences remain in the types of content found
on FASTs, the concept of free linear channels as a popular delivery
mechanism is a universal phenomenon," said Alan Wolk, Co-Founder/Lead Analyst at TVREV.
Wolk authored the introductory note in this edition of the Amagi
FAST report.
The newly released Amagi Global FAST Report offers critical
data and insights derived from over 50 FAST services and
5,000-plus channels using Amagi THUNDERSTORM, the company's
cutting-edge Server-Side Ad Insertion (SSAI) platform.
Additionally, the report incorporates findings from the 2024 Amagi
Consumer Survey (April-June), which reflects the preferences and
viewing habits of nearly 500 U.S. households across various income
brackets.
Key takeaways from the 12th Amagi Global FAST Report
(Data based on Amagi ANALYTICS and FAST channels that run on
Amagi's platform) include:
- Consumers Increasingly Comfortable With Exploring FAST
Offerings: 75% of Amagi's Consumer Survey respondents
indicated they would create a free profile on a streaming service
to sample FAST channels, and more than half would enter their
credit card information.
- FAST Sees Continued Growth Among Key Metrics
Worldwide: Global HOV (31%) and ad impressions (26%)
continue to show double-digit growth.
- Growth of Broadcaster-Owned Channels: The total number
of broadcaster-owned channels within FAST increased by
approximately 2.5 times.
- Increase of FAST Channels Within O&O Apps: The total
number of FAST channels within O&O apps increased by almost
50%.
- Significance of Single IP Channels in FAST: More
than 25% of entertainment channels are Single IP
channels, driving more than 33% of HOV within
the genre.
Amagi will host the webinar "How FAST enhances streaming's many
business models" on July 31 at
1 p.m. Eastern Time to discuss
opportunities associated with the new report. Attendees are asked
to register here.
Amagi provides a complete suite of channel creation,
distribution, and monetization solutions. The company's clients
include ABS-CBN, AccuWeather, A+E Networks UK, beIN Sports, Cox
Media Group, Fremantle, Gannett, Gusto TV, NBCUniversal, Tastemade,
The Roku Channel, Lionsgate, VIZIO, MAVTV, DAZN, Astro among
others.
The latest edition of the Amagi Global FAST Report is
available here. More information about Amagi and its streaming
TV solutions is available at www.amagi.com.
About Amagi
Amagi is a next-generation media technology company that provides
cloud broadcast and targeted advertising solutions to broadcast TV
and streaming TV platforms. Amagi enables content owners to launch,
distribute, and monetize live, linear channels on Free Ad-supported
Streaming TV and video services platforms. Amagi also offers 24x7
cloud-managed services, bringing simplicity, advanced automation,
and transparency to all broadcast operations. Overall, Amagi
supports 800+ content brands, 800+ playout chains, and 5000+
channel deliveries on its platform in over 150 countries. Amagi has
a presence in New York,
Los Angeles, London, Paris, Melbourne, Seoul, Singapore, and broadcast operations in
New Delhi, and innovation centers
in Bengaluru, Zagreb, and
Łódź.
Amagi Contact:
Aashish Washikar
Director - Corporate Communications
Email: aashish.washikar@amagi.com
+91 9533390005
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SOURCE Amagi Media Labs Pvt. Ltd.