mPulse Recognized in the Gartner® Hype Cycle™ for U.S. Healthcare Payers, 2024
July 30 2024 - 10:40AM
Business Wire
Gartner named the digital health engagement
company as a Sample Vendor in three different transformational
market categories.
mPulse, a leading provider of Health Experience and Insights
technology, today announced that it was recognized by Gartner in
its “Hype Cycle for U.S. Healthcare Payers, 2024” (July, 2024)
report as a Sample Vendor in three market categories: Health
Navigation Solutions, Social Determinants of Health Resource
Management and Provider/Partner Network Management Platforms.
This recognition marks the third consecutive year mPulse has
been included in the Gartner report and first time mPulse has been
recognized across three categories. The report focuses on payor
technologies and deployment approaches that enable digital
optimization of current business processes and transformational
technologies that promise high strategic value. The mPulse team
considers inclusion as a sample vendor across three market
categories to be an indicator of the breadth of capabilities and
benefits that mPulse provides to support healthcare payors and
their digital strategies.
Health Navigation Solutions
These solutions integrate and orchestrate data and workflows
across disparate functions — such as health and wellness programs,
medical shopping, condition management and virtual care — to
deliver high-value interactions throughout the member journey. This
market is predicted to have a high level of impact and benefit to
the healthcare industry and is in the early mainstream level of
category maturity.
Social Determinants of Health Resource Management
This market category is predicted to have a transformational
market impact over the next 2-5 years. It describes an operational
model where a payer, provider or government agency adopts to
orchestrate nonmedical services and mitigate the effects of social
determinants on health status and outcomes. It has low market
penetration of 5-20% of the target audience.
Provider/Partner Network Management (PNM)
These platforms are the technology tools and services associated
with managing the relationships and interactions between payers,
providers and other partners in delivering health value to members,
including provider directory accuracy and health navigation. They
integrate the data sharing, workflows and contractual obligations
necessary to support the full life cycle of provider relationships
— from network design and onboarding to claims payment, servicing
and contract renewal. These capabilities have a high market benefit
rating, reflecting the provider directory accuracy, health
navigation and value-based networks.
The mPulse team believes this Hype Cycle identifies key
capabilities that payers must adopt to drive digital innovation and
meet the wide-ranging needs of health consumers. To industry
observers, mPulse’s inclusion across three category areas in the
report demonstrates the company’s breadth of capabilities that can
support significant business optimization and transformational
strategies being implemented by leading health plans.
“We are honored to be identified as a Sample Vendor for three
categories in the Gartner Hype Cycle for U.S. Healthcare Payers,
2024,” said Bob Farrell, CEO of mPulse. “We are investing in
advanced digital capabilities to help our health plan partners meet
the needs of their consumers and achieve their business performance
goals. We believe the recognition within three categories
demonstrates mPulse’s unique capabilities mix and ability to impact
the broader healthcare ecosystem by supporting a wide range of core
enterprise digital transformation strategies. We work with over 300
healthcare organizations who leverage our Health Experience and
Insights products, and it is clear that when healthcare
organizations invest in the right technologies, they can deliver
experiences that provide value to members and consumers, improving
health outcomes while increasing profitability.”
To download a complimentary copy of the entire Gartner Hype
Cycle for U.S. Healthcare Payers, 2024 report, click here.
Learn more about how mPulse Mobile transforms patient engagement
on our website or at the upcoming annual conference, Activate 2024,
where industry leaders will gather to discuss innovative
technology, insights, and engagement strategies to drive health
activation. Activate 2024 registration is free for health plans and
healthcare organizations.
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in its research publications and does not advise technology users
to select only those vendors with the highest ratings or other
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statements of fact. Gartner disclaims all warranties, expressed or
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and Hype Cycle are a registered trademark of Gartner, Inc. and/or
its affiliates in the U.S. and internationally and are used herein
with permission. All rights reserved.
About mPulse:
mPulse, a leader in digital solutions for the healthcare
industry, is transforming consumer experiences to deliver better,
more equitable health outcomes. By combining AI-powered analytics,
omnichannel outreach and digital health navigation technology,
mPulse creates personalized health journeys and provides advanced
insights to power collaboration across the healthcare ecosystem.
With over a decade of experience and 4 billion consumer touchpoints
annually, mPulse is the trusted Health Experience and Insights
partner for over 300 healthcare organizations.
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Evan Neville mpulse@walkersands.com