This is the second S.W.E.D. location this
summer and marks a global expansion of the franchise
AMSTERDAM, July 30,
2024 /PRNewswire/ -- Renowned mega-artist and
entrepreneur Snoop Dogg proudly announces the official opening of
his first coffeeshop, Smoke Weed Every Day (S.W.E.D.), located at
Marnixstraat 333, 1016 TC Amsterdam. Following the successful
launch of his first S.W.E.D. store in Los
Angeles earlier this month, the Amsterdam location represents a significant
step in the global expansion of the S.W.E.D. The coffee shop brings
Snoop's signature style and passion for cannabis culture to a city
celebrated just as much for its cannabis cafes as it is for its
famed canals.
![S.W.E.D.'s interior features impressive homages to founder Snoop Dogg, such as a banquette with a giant golden Doberman statue and transparent Westside symbol. S.W.E.D.'s interior features impressive homages to founder Snoop Dogg, such as a banquette with a giant golden Doberman statue and transparent Westside symbol.](https://mma.prnewswire.com/media/2471385/SWED_interior.jpg)
S.W.E.D. is more than just a coffee shop; it is a cultural hub
that embodies Snoop Dogg's vision of a premium cannabis experience.
The shop features a unique blend of high-quality products,
exclusive strains, artisanal edibles, and top-tier cannabis
accessories, all handpicked by Snoop himself. Visitors can expect
an atmosphere that celebrates both the rich history and the vibrant
future of cannabis culture.
"Amsterdam has always embraced
cannabis, and so have I," said Snoop Dogg. "It's only right that I
bring S.W.E.D. global to this iconic city that understands the joy
of great cannabis and a good time."
Situated in the bustling and picturesque area of Marnixstraat,
S.W.E.D. is easily accessible and nestled in a prime location known
for its vibrant nightlife and cultural significance. The coffee
shop spans two floors, offering a spacious and inviting environment
for guests.
The ground floor welcomes visitors with a modern and sleek
design, featuring a well-stocked retail area where customers can
browse and purchase a variety of cannabis products. Comfortable
seating areas are available for those who wish to enjoy their
purchases in a relaxed and stylish setting. The decor includes
striking graffiti art, including iconic images and phrases
associated with Snoop Dogg, giving the space a unique and urban
feel.
The basement level is designed to enhance the social experience,
with additional seating and a cozy lounge area perfect for
gatherings. This floor also includes a special section dedicated to
hosting exclusive product launches, making it a dynamic space that
reflects Snoop Dogg's energetic and creative spirit. The walls are
adorned with more custom artwork, providing an immersive and
visually stimulating environment.
S.W.E.D. will officially open its doors to the public on
August 1, 2024. All are invited to
visit and experience the unique offerings and ambiance that
S.W.E.D. provides.
About S.W.E.D.
Smoke Weed Everyday (S.W.E.D.) is not your average cannabis
store. With locations in Los
Angeles and Amsterdam, each
store celebrates the intersection of cannabis and music, reflecting
the passion of its founder, Snoop Dogg. A globally recognized
artist and entrepreneur, Snoop has been a long-time advocate for
the legalization and responsible use of cannabis. With multiple
successful ventures in the cannabis industry, Snoop Dogg continues
to push the boundaries and create innovative products and
experiences for cannabis enthusiasts around the world.
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SOURCE Death Row Records Cannabis