AI-Native Approach Improves Accuracy and Accelerates Master
Data Management Initiatives
CAMBRIDGE, Mass., July 30,
2024 /PRNewswire/ -- Tamr
Inc. ("Tamr"), the leader in AI-native software for
delivering trustworthy golden records, today announced the
launch of Tamr RealTime, a set of new features for its AI-native
master data management platform that allow organizations to rapidly
build and maintain accurate, up-to-date data that improves
operational efficiency.
"Tamr RealTime represents a significant leap forward in
accelerating the delivery of clean, curated and accurate data – at
scale," said Anthony Deighton,
Tamr's CEO. "By taking an AI-first approach, combined with
real-time processing on our SaaS architecture, we're enabling data
teams to adapt to changes quickly and get the master data that they
need faster, so that people can find the right information that
helps them do their jobs better. This leads to improved
productivity and allows companies to deliver a better customer
experience."
Tamr RealTime builds upon the company's proven expertise in data
mastering and quality, building on a history of 18 patents in AI,
Machine Learning (ML) and data curation. It not only improves the
accuracy and timeliness of data but also empowers organizations to
be more agile and responsive. The new features include:
Improved data accuracy – through AI-powered
models that can handle complex scenarios more effectively than
traditional rules-based systems.
Future-proofing capabilities – that adapt
to changes in data structures and standards, ensuring long-term
resilience and value.
Real-time data interactions – that enable
users to work with the most current information, rather than
relying on batch processing.
Enhanced efficiency and productivity – by
automating more of the data management process, allowing teams to
focus on higher-value work.
Improved regulatory compliance – for
companies in highly regulated industries such as healthcare and
finance.
"Tamr has been instrumental in helping Old Mutual build the
foundational elements for our data strategy, a critical requirement
for achieving our long-term ambition of becoming a digital-native
insurance organization," said May Govenver, Chief Information
Officer at Old Mutual Limited, a premium African financial services
group serving retail and corporate customers across 14
countries.
Use Cases: Tamr RealTime in Action
- CRM "autosuggest" – keep your CRM data clean by preventing
sales users from entering a duplicate record because they find the
existing records first.
- Customer 360/CRM Consolidation – power all operational
applications, especially disparate CRM applications, with
high-quality, up-to-date customer information to deliver an
integrated experience.
- Entity resolution – automatically resolve incoming data and
maintain accurate information that can be used enterprise-wide for
analytics and operational processes.
Accelerating Master Data Management (MDM) for the AI
Era
Tamr's proven data-centric AI solves the challenge of
discovering, enriching, and maintaining enterprise-wide golden
records at scale. As businesses increasingly rely on AI and machine
learning to drive innovation, the importance of high-quality,
real-time data has never been greater. Tamr RealTime addresses this
critical need by providing a foundation of accurate, up-to-date
data that can power advanced analytics and AI initiatives.
About Tamr
Tamr uses battle-tested AI to speed the discovery, enrichment,
and maintenance of the golden records businesses need to accelerate
growth. Tamr's AI-powered, human-refined approach delivers value in
days, not months or years, all while lowering project and
operational costs when compared to traditional MDM or DIY
solutions. By connecting data across source systems and
incorporating 1-click, 3rd party data enrichment, Tamr delivers
accurate, comprehensive, and durable data ready for
consumption.
For more information about Tamr Real-Time or to schedule a demo,
please visit www.tamr.com.
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SOURCE Tamr