Creativity & Innovation: Sun-Maid's Board of Imagination - Back in Action!
July 29 2024 - 9:00AM
Sun-Maid Growers of California, the iconic and innovative dried
fruit and snacks company, is proud to announce the return of three
previous board members to its Board of Imagination (BOI); a
creative collective where kids ages 6-12 work directly with
Sun-Maid executives to provide input and help make decisions about
the company's innovations. This year's BOI, marking the fourth year
of the program, will once again bring kids' imaginative power to
the forefront, ensuring Sun-Maid products continue to delight and
inspire.
Returning to the BOI are Lukas C., Eli H., and Isabelle M., each
bringing their unique experiences and creativity back to the table.
These young visionaries will represent their previous classes and
lead the charge of helping Sun-Maid with innovation, marketing, and
activities.
Meet the Returning Members:
Lukas (BOI Year 1)
- Age: 12
- Hometown: Woodway, TX
- Notable Contributions: Selected out
of 1,384 applicants in the first year of the BOI, Lukas tested new
products and selected the winning packaging designs in the Doodle
Challenge. His chosen designs were featured exclusively at Target.
Lukas also played a pivotal role in creating the first-ever Day of
Imagination.
Eli (BOI Year 3)
- Age: 12
- Hometown: Riverside, CA
- Notable Contributions: Eli helped
create the Sun-Maid Blueberry & Vanilla Yogurt Covered Raisins
by designing packaging and taste-testing flavors. His creative
insights have been invaluable to Sun-Maid's product
development.
Isabelle (BOI Year 3)
- Age: 8
- Hometown: Tulsa, OK
- Notable Contributions: Alongside
Eli, Isabelle contributed to the creation of the Sun-Maid Blueberry
& Vanilla Yogurt Covered Raisins. She loves science, traveling,
and especially reading.
"Welcoming back these seasoned BOI members is incredibly
exciting," said Steve Loftus, President and Chief Executive Officer
of Sun-Maid. "This marks the fourth year of the program, and having
these members return brings a fresh wave of energy and experience.
Their imaginative ideas and unfiltered feedback on our innovations
have been instrumental in shaping Sun-Maid's future. We can't wait
to see what these creative minds dream up next as they embark on
this exciting new challenge! This program fosters not only the
development of delicious new Sun-Maid snacks but also the
imagination and skills of these young leaders."
These members will have significant input into the creation of
potential new products for the Sun-Maid brand. Along with this
incredible opportunity, the selected Sun-Maid BOI members will
receive a $5,000 scholarship.
This year's BOI members will have the opportunity to influence
Sun-Maid's future snack innovations and imaginative initiatives.
The BOI is as much about having fun as it is about having an
impact. Members will collaborate with Sun-Maid executives to make
daydreams a reality, giving their stamp of approval and fostering
imagination and skills that will help them in later life.
Since its creation in 2021, Sun-Maid's BOI has provided
once-in-a-lifetime experiences for its members and raised thousands
of dollars for children's charities. Notably, previous BOI members
have worked with YouTube sensation MrBeast's philanthropy channel
to help donate over $200,000 of snacks and school supplies. The BOI
also oversaw Sun-Maid's Doodle Challenge – an art-focused
competition where the BOI selected three kids' doodles to be
featured on Sun-Maid's packaging, chose Alex's Lemonade Stand
Foundation as the recipient of a $50,000 donation and helped in the
flavor creation of a new product line ‘Sun-Maid Blueberry &
Vanilla Yogurt Covered Raisins’.
For more information about Sun-Maid's Board of Imagination,
visit www.sunmaid.com/boardofimagination.
For media inquiries, please contact:
nfenner@quenchagency.com
About Sun-Maid Growers of
California: Founded in 1912, Sun-Maid Growers of
California is a farmer's cooperative of hundreds of grower families
with vineyards in California's Central Valley. From childhood to
adulthood and generation to generation, Sun-Maid's innovative
snacks continue to feed imaginations one little red box at a
time—because when imagination is used for good, there's nothing
more delicious! Always starting with a whole fruit you can see and
taste, Sun-Maid continues to offer trusted go-to snacks that are
simple and versatile—imagine that! For more information about
Sun-Maid, visit www.sunmaid.com and follow the brand on social
media including TikTok, Instagram, and Twitter.