Video Discovery Platform Launches Two New
Departments to Address Evolving Ad Tech Landscape
TEL
AVIV, Israel, July 26,
2024 /PRNewswire/ -- Primis, a leading video
discovery platform for global publishers, today announced the
promotion of two key executives to C-level positions. These
strategic promotions reflect Primis's remarkable growth and its
commitment to fostering internal talent to drive continued
innovation in the ad tech industry.
Primis's success in the video discovery space has led to
significant expansion, necessitating a more robust leadership
structure to support its growing client base and evolving market
opportunities. The company's video discovery technology, which
helps publishers increase revenue by enabling users to discover
high-quality video content, has seen increasing demand as the
digital landscape evolves.
Maayan Segal, a ten-year company
veteran, has been appointed Chief Operating Officer. Toar Mekaiten,
previously Vice President of Business Development, has been
promoted to Chief Revenue Officer. Segal and Mekaiten will lead two
departments dedicated to responding to customer needs, ensuring
enhanced service quality and customer satisfaction. These
promotions and the development of new business units signal a new
phase of growth and solidify Primis's role as a leading ad tech
solution for publishers.
"Primis has experienced significant growth in recent years,
expanding our client base and workforce, leading to exciting new
opportunities for our senior management team," said Rotem Shaul, Co-CEO of Primis. "For our
first-ever C-level appointments, we are thrilled to promote two
outstanding individuals who have grown with us and embody the
Primis DNA. Maayan and Toar consistently demonstrate their ability
to drive innovation and cultivate strong relationships. These
promotions reflect our commitment to nurturing internal talent and
positioning Primis for continued success in the dynamic video
discovery space."
Segal, who has been with Primis since its inception, will now
lead its operational functions and spearhead its continued
investment in video discovery technology. "Our team has the most
ad-tech-savvy professionals in the industry," Segal commented. "By
unifying operational tasks under this exceptional group, we're
ensuring that every process at Primis is optimized to maximize each
client's potential. We are committed to ensuring every user
interaction and every dollar of our clients' investment is fully
leveraged, driving unprecedented results in the video discovery
space."
Mekaiten joined Primis in 2019 and will oversee the company's
revenue-generating activities, including business development and
publisher success. "Our mission is to continue to drive tangible
results for our publishers," said Mekaiten. "By aligning our
business development and publisher success teams, we're enhancing
our ability to ensure that our partners thrive in the ever-evolving
digital landscape. Our focus is on creating measurable successes
for our clients, helping them to grow audiences and boost revenue
through our innovative video discovery solutions."
Primis has experienced substantial growth in its client base
over the past year, significantly expanding its portfolio of
partnerships. The company continues to strengthen its relationships
with premium publishers including Business Insider, The
Independent, Reach, Bustle, and more. The company attributes this
success to its specialized focus on video discovery and its ability
to improve monetization for its partners.
About Primis:
Primis is the leader in the online video landscape. Their Video
Discovery platform increases publishers' revenue by helping users
discover high-quality video content. The company's technology is
used by 100s of digital publishers, empowering over 450M uniques with an engagement-based video
experience.
In May 2021, Primis launched
Sellers.guide, a free resource to shed light on the ad tech supply
chain by comparing ads.txt files with sellers.json. For more
information about Primis and its video discovery solutions,
visit www.primis.tech.
Media Contact: Sivan Ron,
sivan@lobellocommunications.com
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SOURCE Primis