Imprint and Brooks Brothers Unveil New Brooks Brothers World Mastercard® to Accelerate Rewards and Customer Loyalty
July 25 2024 - 9:00AM
Business Wire
Imprint, the leading provider of modern co-branded credit cards,
and Brooks Brothers, America’s oldest and most trusted retailer,
today announced the new Brooks Brothers World Mastercard®. Brooks
Brothers World Mastercard® cardholders will earn points on
purchases at Brooks Brothers, as well as on everyday categories
such as gas, groceries, and dining.
Powered by Imprint’s cutting-edge technology, the upgraded
Brooks Brothers World Mastercard® will offer an improved customer
experience with accelerated rewards, driving increased customer
engagement and revenue streams. This partnership represents
Imprint’s first portfolio conversion, one of the largest and
fastest to be undertaken by a fintech company to date, completed in
just six months. The news also marks the company’s expansion into
working with fashion brands and reflects its continued ability to
seamlessly deliver financial products at scale for customers across
industries.
"At Brooks Brothers, we are committed to providing our customers
with exceptional quality, service, and value," said Ken Ohashi,
President & CEO of Brooks Brothers. "Partnering with Imprint
and using its advanced technology for the new Brooks Brothers World
Mastercard® is essential in making our customer experience more
rewarding, engaging, and empowering. We’re looking forward to
rolling this out to our customers and providing them with the
high-quality experience they’ve come to expect from us at Brooks
Brothers."
“Customer loyalty is top-of-mind for many brands today as
customer acquisition costs rise, inflation makes consumers more
price-sensitive, and established brands face increased competition
from technology-native companies,” said Imprint CEO Daragh Murphy.
“We are proud to collaborate with Brooks Brothers to create a
seamless, personalized experience that is reflective of such a
beloved and long-standing brand.”
To learn more about the Brooks Brothers World Mastercard® and
its exclusive benefits, please visit
www.BrooksBrothersCreditCard.com.
About Brooks Brothers
Brooks Brothers is a legendary global lifestyle brand that has
shaped American style through fashion innovation, fine quality,
exceptional service and value. Since its founding in 1818, the
brand’s offerings have grown to more than 30 categories, including
tailored clothing, sportswear, outerwear, shoes, accessories,
fragrance and a home collection. Brooks Brothers also continues to
introduce modern interpretations of iconic product staples
including seersucker, madras, argyle, the non-iron shirt and the
original polo button-down collar. The brand is available in 500
freestanding stores, shop-in-shops and outlets in 45 countries
worldwide. More information about Brooks Brothers can be found at
www.BrooksBrothers.com.
About Imprint
Imprint is a technology company that partners with great global
brands to design, launch, and manage co-branded credit card
programs to significantly increase customer loyalty. Imprint's
digital cardholder experience and purposefully designed technology
stack deliver bespoke programs and customized rewards for each
brand. Imprint tailors the level of program integration to each
brand's needs, and can launch programs in as little as 3 months.
Founded in 2020, Imprint is the modern, stable alternative to
legacy banks. For more information about Imprint, visit
www.imprint.co.
Brooks Brothers World Mastercard® credit card accounts are
issued by First Electronic Bank, pursuant to a license from
Mastercard International Incorporated. Mastercard and the circles
design are registered trademarks of Mastercard International
Incorporated.
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version on businesswire.com: https://www.businesswire.com/news/home/20240725049542/en/
Elizabeth Crawford mediarelations@imprint.co