The California-based brand
adds On-The-Go SPF 30 Mineral Sun Defense and Natural Mineral SPF
50 Sheer Mist Sun Spray to their Portfolio
ORANGE
COUNTY, Calif., July 25,
2024 /PRNewswire/ -- SOL LABS, a pioneering name
in sun care, proudly announces the launch of two groundbreaking
products designed to redefine sun protection on-the-go and elevate
eco-conscious practices in skincare. Building upon the success of
the brand's hero skus, the Natural Mineral SPF 30 Daily Sun Defense
and SPF 15 Hydrating Lavender Mint Lip Balm, which debuted in 2023,
SOL LABS continues to innovate with products that blend the
precision of K-Beauty with the inspiration of California's laid back wellness ethos.
SOL LABS On-The-Go SPF 30 Mineral Sun Defense introduces a
revolutionary approach to portable sun care. Ideal for individuals
who prioritize convenience without compromising on quality
protection, these individual packets offer SPF 30 mineral-based
therapeutic sun defense in a travel-friendly format. Perfectly
sized to slip into any bag or pocket, SOL LABS On-The-Go ensures
effortless reapplication wherever your day takes you.
"SOL LABS understands the modern consumer's need for
effective sun protection that seamlessly integrates into their
daily routines," says Jenny Nelson,
Co-Founder at SOL LABS. "Our On-The-Go SPF 30 Mineral Sun Defense
empowers users to stay protected without the hassle, reflecting our
commitment to innovation and convenience."
SOL LABS Natural Mineral SPF 50 Sheer Mist Sun Spray marks a
significant leap forward in sun care technology. Formulated with
ecoMist mineral technology®, this sheer mist combines robust SPF 50
mineral-based protection with therapeutic ingredients and soothing
botanicals, meeting the rising demand for progressive natural,
non-chemical sun care solutions. Its lightweight, non-greasy
texture absorbs quickly without leaving a white residue, appealing
to those who seek superior sun defense without compromise.
"The introduction of SOL LABS Natural Mineral SPF 50 Sheer
Mist Sun Spray underscores our dedication to providing
high-performance sun protection that aligns with our consumers'
preferences for innovative formulas, natural ingredients and
eco-friendly packaging," adds Seth
Nelson, Co-Founder at SOL LABS. "Our ecoMist mineral
technology® and bag-on-valve non-aerosol packaging reflect our
commitment to sustainability, ensuring minimal environmental impact
while delivering maximum skin benefits."
Both products are poised to set a new standard in sun care,
offering solutions that cater to diverse lifestyles and
environmental consciousness. SOL LABS invites consumers to
experience the future of sun protection with these innovative
launches.
SOL LABS is available for purchase at sollabs.co and on Amazon
with products ranging from $12-$43. Follow the
brand on Instagram @sollabsla.
About SOL LABS: In 2019, Seth and Jenny Nelson's quest for a
transformative sun care solution began not just as a response to
Seth's melanoma diagnosis at the age of 27 but as a calling to
redefine sun protection itself. Fueled by a vision where sun care
is integral to daily wellness, they embarked on a relentless
journey to create products that merge therapeutic care with robust
sun defense, aiming for nothing less than revolutionizing how we
think about sun protection.
Their mission led them on a global quest to harness nature's
most potent, skin-nourishing ingredients. This dedication to
excellence and innovation took them to the skincare capital of the
world, Korea, where they collaborated with top formulators. SOL
LABS® emerged as a beacon of innovation, embodying the perfect
synergy between California's
wellness culture and cutting-edge K-beauty science. Each product in
their lineup represents the pinnacle of this journey, offering
unparalleled protection that is as gentle on the planet as it is on
your skin. The founders' commitment to "selecting nature's finest"
led to a curated blend of high-grade therapeutic ingredients,
making their sunscreens not just a barrier against UV rays but a
comprehensive skin health solution.
At the heart of SOL LABS® is the belief that sun care should not
only protect but also enhance skin health with every application,
creating a daily ritual that people look forward to. Their
unwavering dedication to innovation is reflected in the meticulous
development process, which ensures that each product not only meets
but exceeds industry standards for protection, sustainability, and
skincare benefits.
Contact: sollabs@behrmancesa.com
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SOURCE SOL LABS