Infinite Reality (iR), an innovation company
powering the next generation of digital media and e-commerce
through artificial intelligence (AI), spatial computing, extended
reality, and other immersive technologies, is proud to announce a
strategic collaboration with the
Global Esports Federation
(GEF), joining such brands as Tencent, Amazon, and MGM
Studios as a Global Partner of the GEF. Combining iR’s technology
suite and sports media ecosystem including ReKT Global (owners of
Rogue and Carolina Royal Ravens), with GEF’s expertise, reach, and
relationships within the massive global gaming community of more
than 3 billion, is poised to attract countless fans worldwide,
drive deeper engagement, and deliver revenue growth through new
forms of virtual programming and commerce.
As part of the five-year arrangement, iR will
serve as GEF’s Global Partner, Immersive Experiences,
and collaborate with GEF to create multilingual,
interactive digital twins of GEF’s worldwide events, accessible on
iOS, Android, and web platforms. This platform will enable fans to
attend any GEF event remotely and interact with one another 365
days a year, transcending geographical, social, and language
barriers. Core to the project’s foundation is the undeniable trend
that digital innovations are changing the game for sports fans
around the world. Research shows that fans are increasingly using
technology to watch and engage with their favorite sport. Today,
84% of sports fans say their enjoyment is enhanced by technology.
Additionally, 56% of fans are more likely to recommend a sport that
uses technology to enhance and elevate their experience, and nearly
8 in 10 say they increased their spending following a positive
interaction with technology. Even further, more than 60% of fans
report they are interested in attending events virtually in digital
environments. And as more innovative technology is brought to
market, those numbers will only continue to grow.
“This partnership comes at a time when
innovative technologies are rapidly transforming how sports fans,
especially younger generations, engage and transact with their
favorite teams and athletes. As the world turns its attention to
Paris and the Olympic games, most of us, who cannot be there in
person, will look to virtual experiences to bring us closer to the
action,” said John Acunto, co-founder and CEO of Infinite Reality.
“Together, Infinite Reality and the Global Esports Federation can
play a vital role in pushing the limits of what is expected and
redefine what it means to be a fan.”
“The GEF is looking forward to collaborating
with Infinite Reality to push the boundaries of what is possible in
esports. This partnership will enable us to create a more engaging
and inclusive environment for our community, aligning with our
mission to elevate the global esports landscape,” said Paul J.
Foster, CEO of the Global Esports Federation.
Not only is the GEF a leader in connecting
around the globe, the organization is also committed to enacting
social change. iR will support GEF's Global Social Impact
Initiative (GSII), which was recently unveiled at the UNESCO
“Change the Game” Sport Conference. Through GSII, GEF seeks to
mobilize the global gaming community to support the United Nations
Sustainable Development Goals (SDGs) with their Games for Impact
program. The initiative will educate fans worldwide about social
and environmental issues, promote healthy lifestyles, and encourage
ethical game design, reinforcing the GEF’s commitment to leveraging
esports for global good.
“We are honored to join forces with the Global
Esports Federation to usher in a new era of immersive experiences
for the exciting world of esports,” said Francois Ribiero, CEO of
Enterprise Solutions for Infinite Reality. “iR’s innovative
platform will delight fans and deliver valuable insights on GEF’s
global audience.”
About Infinite RealityInfinite
Reality (iR) is an innovation company driving the next generation
of digital media and e-commerce through artificial intelligence
(AI), spatial computing, extended reality, and other immersive
technologies. iR’s virtual worlds enable brands and creators to
fully control how they distribute content, engage audiences, and
monetize their creations while maintaining ownership of their data.
With deep expertise in Hollywood production and extended reality
(XR), iR is redefining the infinite possibilities of connected
digital environments in the modern age.
iR’s portfolio of brands includes iR Engine
(formerly Ethereal Engine), the world’s most advanced 3D engine
designed for scale; Landvault, a tech company specializing in
immersive technology and digital twins for Fortune 500 companies
and government organizations; Drone Racing League, the world’s
premier professional drone racing property; XR production facility
Thunder Studios; creator talent management firm TalentX; and
digital marketing agency Fearless Media.
The company is backed by an impressive roster of
investors including RSE Ventures, Liberty Media, Lux Capital, Lerer
Hippeau, MGM, CAA, T-Mobile Ventures, Courtside VC, Exor, Terracap,
IAC, Live Nation, DJ and producer Steve Aoki, rock band Imagine
Dragons, NBA player Rudy Gobert, Interscope Records, and more. For
more information, go to theinfinitereality.com.
About the Global Esports
FederationFrom our world headquarters in Singapore and
strategic hubs around the world, the Global Esports Federation
promotes the credibility, legitimacy, and prestige of esports.
Powered by our universal values and Member Federations, we convene
athletes, players, developers and publishers, community partners,
and sporting organizations on one inclusive platform.
In addition to a prestigious global event
portfolio, together with our strategic partners, we collaborate on
a series of Global Social Impact Initiatives (GSII) to create
positive social impact.
Inspired by our motto – #worldconnected – our
mission calls for the development of tangible initiatives that are
in service to the world’s esports community. globalesports.org
CONTACTInfinite
Realitypress@theinfinitereality.com
GEFmedia@globalesports.org
Photos accompanying this announcement are available at:
https://www.globenewswire.com/NewsRoom/AttachmentNg/1f8b3ff0-850e-4cec-a0a5-43923ad553de
https://www.globenewswire.com/NewsRoom/AttachmentNg/2b3b454a-5568-47cd-829f-0a8ccf2d6e33