Schloss brings over 25 years of transformative
leadership to enhance Parasoft's market strategy and
customer-focused innovation initiatives.
News Highlights
- Parasoft appoints Joanna Schloss
as the new Chief Marketing Officer, leveraging her extensive career
in catalyzing success for Global 500 companies and startups.
- Schloss will utilize her combined expertise in marketing and
engineering to align Parasoft's go-to-market strategy with a strong
focus on customer needs and innovation.
- Parasoft CEO Elizabeth Kolawa welcomes Schloss,
highlighting her strategic vision and proven track record in
expanding market presence and driving business success.
MONROVIA, Calif., July 18,
2024 /PRNewswire/ -- Parasoft, a global leader
in software testing and quality solutions, announces the
appointment of Joanna Schloss as its
new Chief Marketing Officer (CMO). With over 25 years of experience
driving transformational growth for both Global 500 companies and
startups, Schloss brings a wealth of expertise and a proven track
record of success to her new role.
To learn more about Joanna
Schloss and the rest of our leadership team, visit our
Leadership Page.
In her role as CMO, Schloss will oversee Parasoft's Global
Marketing team and lead the advancement of Parasoft's next phase of
rapid growth. She will be instrumental in shaping an expanded
go-to-market strategy aimed at showcasing product innovation,
enhancing market awareness, and deepening customer engagement. Her
leadership will be critical in driving Parasoft's entry into new
markets and capitalizing on emerging opportunities.
"At heart, I'm a technology enthusiast. I thrive on
collaborating with customers and colleagues to bring game-changing
innovations to market. Parasoft's commitment to secure, compliant,
and purpose-driven products solves critical business challenges and
fosters genuine loyalty in its customer base," said Schloss.
"Additionally, Parasoft's innovative approach to infusing AI into
the platform perfectly positions the company to lead the industry
into a new age of automation. I am thrilled to join the team and
lead the charge in evolving the generative AI automated testing
market for developers, testers, and operators. Together, we aim to
pioneer the next era of software development."
With significant achievements in testing, AI, big data
analytics, and open source technologies, Schloss has launched a
diverse array of products for both companies large and small. Her
deep understanding of market dynamics and customer needs will help
her elevate Parasoft's market presence and drive growth.
Previously, at SmartBear, she led product marketing, developer
relations, and open source initiatives, refining her strategy to
leverage technology innovations. Prior to SmartBear, she spent over
four years at Dell, building a team focused on data insights and
community growth.
"We are excited to welcome Joanna to the Parasoft team," said
Elizabeth Kolawa, CEO of Parasoft. "Her extensive experience and
strategic vision make her the perfect fit to lead our marketing
efforts as we continue to innovate and expand our market presence.
We look forward to seeing the impact she will make in driving our
growth and success."
Contact Parasoft for a briefing on their newest CMO or to
request a demo on Parasoft solutions.
About Parasoft
Parasoft helps organizations continuously deliver quality
software with its market-proven, integrated suite of automated
software testing tools. Supporting the embedded, enterprise, and
IoT markets, Parasoft's technologies reduce the time, effort, and
cost of delivering secure, reliable, and compliant software by
integrating everything from deep code analysis and unit testing to
web UI and API testing, plus service virtualization and complete
code coverage, into the delivery pipeline. Bringing all this
together, Parasoft's award winning reporting and analytics
dashboard delivers a centralized view of quality enabling
organizations to deliver with confidence and succeed in today's
most strategic ecosystems and development initiatives — security,
safety-critical, Agile, DevOps, and continuous testing.
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SOURCE Parasoft