NEW
YORK, July 16, 2024 /PRNewswire/ -- The global
nail care products market size is estimated to grow by USD 5.96 billion from 2024-2028, according to
Technavio. The market is estimated to grow at a CAGR of
4.3% during the forecast period. Availability of
non-toxic solutions for nail care is driving market
growth, with a trend towards growing adoption of home
salon services. However, availability of counterfeit nail care
products poses a challenge. Key market players include
American International Industries, Amorepacific Corp., Amway Corp.,
Beiersdorf AG, Brandloft Ltd., Chanel Ltd., Coty Inc., Edgewell
Personal Care Co., LOreal SA, LVMH Moet Hennessy Louis Vuitton SE,
Nails.INC Ltd., Natura and Co Holding SA, Olive and June LLC,
Oriflame Cosmetics S.A., Revlon Inc., Shiseido Co. Ltd., The Estee
Lauder Companies Inc., The Procter and Gamble Co., and
Unilever PLC.
Get a detailed analysis on regions, market
segments, customer landscape, and companies- View the
snapshot of this report
Nail Care Products
Market Scope
|
Report
Coverage
|
Details
|
Base year
|
2023
|
Historic
period
|
2018 - 2022
|
Forecast
period
|
2024-2028
|
Growth momentum &
CAGR
|
Accelerate at a CAGR of
4.3%
|
Market growth
2024-2028
|
USD 5961.4
million
|
Market
structure
|
Fragmented
|
YoY growth 2022-2023
(%)
|
4.06
|
Regional
analysis
|
APAC, Europe, North
America, South America, and Middle East and Africa
|
Performing market
contribution
|
APAC at 44%
|
Key
countries
|
US, China, Germany,
India, and UK
|
Key companies
profiled
|
American International
Industries, Amorepacific Corp., Amway Corp., Beiersdorf AG,
Brandloft Ltd., Chanel Ltd., Coty Inc., Edgewell Personal Care Co.,
LOreal SA, LVMH Moet Hennessy Louis Vuitton SE, Nails.INC Ltd.,
Natura and Co Holding SA, Olive and June LLC, Oriflame Cosmetics
S.A., Revlon Inc., Shiseido Co. Ltd., The Estee Lauder Companies
Inc., The Procter and Gamble Co., and Unilever PLC
|
Market Driver
Personalized home salon services have gained popularity in
regions like North America,
Europe, and APAC over the past
decade. The rise of app-based salon providers offering at-home
grooming services, such as Housejoy in India, has significantly increased. These apps
enable consumers to order services and meet makeup artists at their
preferred location. Home salon providers offer various packages,
like Housejoy's Monthly Essential Package and Manicure, to boost
the frequency of services. This trend is expected to boost sales of
nail care products, including nail polish removers, massage creams,
and new polish shades, in the market during the forecast
period.
The Nail Care Products market is thriving, with trends like
Removers, Cuticle Creams, Manicures, and Pedicures leading the way.
Female consumers, especially those with disposable incomes, are
driving demand for textured finishes, Dip Powder Manicures, Chrome
Nails, French Tips, and DIY Nail Art. Personal grooming is a
priority, and consumers seek vegan certified, clean label products.
Developing countries and rural areas are emerging markets.
Seasonality and fashion-driven demand influence sales, with trends
like Sequins, Gems, Foils, and Fashion-Driven Demand setting the
pace. E-commerce portals, Subscription Boxes, Social Media, and
Digital Marketing are key channels. Technological integration
offers virtual try-on experiences, while synthetic products face
scrutiny for Parabens, Phthalates, Petrochemical, and Aluminum
salts. Organic ingredients like Grape seeds, Sea buckthorn, and
Apricot active extracts are gaining popularity. Big Box Retailers,
Private Label Brands, and Indie Brands compete, with Nail polish
and Nail art remaining staples. Social media platforms fuel
innovation and influence consumer behavior.
Discover 360° analysis of this market. For
complete information, schedule your consultation - Book
Here!
Market Challenges
- In the global nail care products market, counterfeit and
imitated nail care products pose significant challenges for
established vendors. These products, which include nail polish,
nail polish removers, artificial nails and accessories, and other
nail accessories, are sold at lower prices due to their lower
production costs. This pricing strategy attracts price-sensitive
customers, particularly in the developing markets, and adversely
affects the sales and brand penetration of top brands such
as OPI and Essie. The presence of counterfeit products, which
can be difficult to differentiate from actual products, also raises
health concerns for consumers. Unregistered local players in the
highly fragmented global color cosmetics market contribute to the
prevalence of these counterfeits. To protect their intellectual
property rights and brand identity, vendors must invest in
effective anti-counterfeiting measures. Despite these challenges,
the global nail care products market is expected to grow due to
increasing consumer awareness and demand for high-quality,
innovative products.
- The Nail Care Products market faces several challenges in
today's dynamic business environment. Young women and millennial
consumers prefer natural ingredients like green tea, rosemary,
and artic cranberries. Retail stores, beauty salons,
pharmacies, and company-owned stores compete for market share. DIY
trends impact sales of manicures and nail spas. Recycled materials,
glitterbels, and hema-free gel polish cater to eco-conscious
consumers. Household segment growth relies on retail shops, easy
payment methods, free product delivery, and mobile-based apps.
Beauticians and influencers promote nail arts, gel-based manicures,
and fashion reality shows. Changing lifestyles, raw materials, and
the Gen-Z population drive demand for grooming products.
Maybelline, working women, college-going girls, and celebrities
influence consumer behavior. Accessories, artificial nails, and
nail polishes remain popular, while strengtheners and DIY nail kits
cater to the budget-conscious. Companies must adapt to these trends
and challenges to succeed in the Nail Care Products market.
For more insights on driver and
challenges - Request a sample report!
Segment Overview
This nail care products market report extensively covers market
segmentation by
- Product
- 1.1 Nail polish
- 1.2 Nail accessories and implements
- 1.3 Nail polish remover
- 1.4 Nail strengthener
- 1.5 Others
- Distribution Channel
- Geography
- 3.1 APAC
- 3.2 Europe
- 3.3 North America
- 3.4 South America
- 3.5 Middle East and
Africa
1.1 Nail polish- The nail polish segment dominates
the global nail care products market, generating significant
revenue. Quick-dry and long-wear features in gel-like polishes and
nail lacquers are popular consumer preferences. Seasonal
collections with glossy and long-lasting nail paints are a focus
for manufacturers. Trendy color shades, such as creamy blue, soft
red, royal dark teal, milk chocolate, and glossy fuchsia, drive
sales. Vendors like Coty Inc. And L'Oreal SA cater to this trend
with offerings like milk chocolate and royal dark teal nail polish
shades. Adhering to fashion trends is crucial for vendors to boost
sales in the forecast period.
For more information on market segmentation with geographical
analysis including forecast (2024-2028) and historic data
(2017-2021) - Download a Sample Report
Learn and explore more about Technavio's in-depth research
reports
The global nail care market is experiencing robust growth driven
by rising consumer interest in personal grooming and beauty trends.
Key players are innovating with eco-friendly and long-lasting
products. The market is segmented into nail polishes, nail
treatments, and accessories, with a significant shift towards
organic and cruelty-free options. Growth is particularly strong in
North America and Asia-Pacific regions. Additionally, the
increasing popularity of nail art and DIY home nail care kits is
propelling market expansion, reflecting a broader trend towards
self-care and aesthetic expression.
Research Analysis
The Nail Care Products market is thriving, driven by the growing
popularity of Nail Polishes, Nail
Art, and the fusion of Fashion and Personal Grooming. Social
media platforms are playing a significant role in this trend, with
millions of users sharing their creative Nail Art designs and virtual try-on experiences.
Technological integration is also transforming the industry,
offering consumers Synthetic, Paraben-free, and Phthalate-free
products. The Millennials and Gen-Z population, along with Working
Women and College-going girls, are the primary consumers, fueled by
their disposable incomes and desire for self-expression. Grooming
products, Beauty Salons, and Beauticians continue to offer
Manicures, Pedicures, and various Nail
Care solutions, including Strengtheners, Removers, Cuticle
Creams, and Dip Powder Manicures. The market is expected to grow
further as consumers prioritize self-care and personal
appearance.
Market Research Overview
The Nail Care Products market is thriving, fueled by the growing
trend of fashionable and artistic nail designs among young women
and millennial consumers. Social media platforms have played a
significant role in popularizing nail art, with virtual try-on
experiences and technological integration becoming the new norm.
Synthetic products, such as nail polish, are increasingly preferred
over traditional options due to their durability and ease of use.
However, concerns over the use of parabens, phthalates, aluminum
salts, and other harmful chemicals have led to a surge in demand
for organic ingredients, including grape seeds, sea buckthorn,
apricot active extracts, green tea, and rosemary. The market caters
to various segments, including retail stores, salons, pharmacies,
and online sales. DIY trends continue to gain popularity, with an
increase in the availability of DIY nail kits and tutorials on
fashion reality shows. The market is expected to grow further with
the influence of influencers and celebrities, changing lifestyles,
and the rising spending power of female consumers. Accessories,
such as glitterbels and artificial nails, are also driving the
market growth. The use of recycled materials and e-commerce
portals, along with subscription boxes, is adding to the
convenience of consumers. The market includes a wide range of
products, including gel-based manicures, dip powder manicures,
chrome nails, French tips, and DIY nail art, among others.
Textures, such as sequins, gems, foils, and holographic finishes,
are also gaining popularity. The market is expected to continue
growing, driven by the increasing demand for personal grooming
products and the expanding consumer base in developing
countries.
Table of Contents:
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation
- Product
-
- Nail Polish
- Nail Accessories And Implements
- Nail Polish Remover
- Nail Strengthener
- Others
- Distribution Channel
-
- Geography
-
- APAC
- Europe
- North America
- South America
- Middle East And Africa
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix
About Technavio
Technavio is a leading global technology research and advisory
company. Their research and analysis focuses on emerging market
trends and provides actionable insights to help businesses identify
market opportunities and develop effective strategies to optimize
their market positions.
With over 500 specialized analysts, Technavio's report library
consists of more than 17,000 reports and counting, covering 800
technologies, spanning across 50 countries. Their client base
consists of enterprises of all sizes, including more than 100
Fortune 500 companies. This growing client base relies on
Technavio's comprehensive coverage, extensive research, and
actionable market insights to identify opportunities in existing
and potential markets and assess their competitive positions within
changing market scenarios.
Contacts
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/
View original content to download
multimedia:https://www.prnewswire.com/news-releases/nail-care-products-market-size-is-set-to-grow-by-usd-5-96-billion-from-2024-2028--availability-of-non-toxic-solutions-for-nail-care-boost-the-market-technavio-302197013.html
SOURCE Technavio